Chasing The Insights

In this episode of Chasing the Insights, I talk to human behavior expert Chris Hadnagy.

Chris talks to us about the art of human hacking.

Chris Hadnagy is a professional social engineer with 20 years experience, author of 5 books, professor of social engineering at University of Arizona and CEO of Innocent Lives Foundation.

Chris Hadnagy is the Founder and CEO of Social-Engineer, LLC. During Chris' 19 years in information security, he created the world's first social engineering framework and newsletter. He has also hosted the first social engineering-based podcast. Chris is the Founder, Executive Director, and Board Member, for the Innocent Lives Foundation, a nonprofit organization that identifies anonymous child predators and helps bring them to justice. Having written five books on social engineering, Chris is also a well-known author. His most recent book, "Human Hacking: Win Friends, Influence People and Leave Them Better Off for Having Met You," was released January 5, 2021.

Chris leads the way in educating people about social engineering. He created the world's first Social Engineering Capture the Flag (SECTF) to raise awareness of this serious threat. Chris is also an Adjunct Professor of Social Engineering for the University of Arizona's NSA designated Center of Academic Excellence in Cyber Operations (CAE-CO). And he also lectures and teaches about social engineering around the globe. Moreover, he was invited to speak at the Pentagon and other high-security facilities.

Chris works with some of the world's leaders in scientific research for the purpose of acquiring a deeper understanding of social engineering. Notably, Chris authored a book with Dr. Paul Ekman regarding the use of nonverbal communication by social engineers.

Chris is certified as an Offensive Security Certified Professional (OSCP), as well as an Offensive Security Wireless Professional (OSWP). He is also the creator of the Social Engineering Pentest Professional (SEPP), Certified Ethical Social Engineer (CESE), and Master's Level Social Engineering (MLSE), certifications.

"Understanding the ways humans make decisions is integral in everything we do from maintaining security to communicating with the people in your life. Social engineering skills, when used properly, can make your life so much better." – Chris Hadnagy

Chris' published books include:

Social Engineering: The Art of Human Hacking Unmasking the Social Engineer: The Human Element of Security Phishing Dark Waters: The Offensive and Defensive Sides of Malicious E-mails Social Engineering: The Science of Human Hacking 2nd Edition Human Hacking: Win Friends, Influence People, and Leave Them Better Off for Having Met You

In this episode of Chasing the Insights, I talk to author and grief and loss expert Richard John Allen.

Richard talks to us about how to become an author - what challenges were faced.

Richard John Allen was born in Liverpool, England, and has called North Carolina, USA, home since 2001. After losing his father to cancer in November 2020, Richard began writing as a way to cope with grief and explore the complexities of loss. His journey as an author has since led to the publication of five books, all available on Amazon—three of which have reached #1 in the Loss and Grief category.

Richard continues to receive what he believes are signs from his late father, inspiring him to keep searching for answers about what happens after we lose someone we love. His writing blends personal experience with a heartfelt desire to understand life, death, and everything in between.

Becoming a writer has been far from easy. Richard openly shares the challenges he's faced along the way, offering insight and encouragement for others looking to write their own stories—especially those shaped by grief.

Born in Liverpool, England, I have lived in North Carolina USA since 2001. I lost my father to cancer in November 2020 and started writing about coping with loss and grief. I have now written 5 books, all available on Amazon. 3 have made Amazon #1 in Loss and Grief. I have and still receive signs from my dad, and will continue researching and writing, looking for answers about loss and what happens next. Becoming a writer has been challenging, with lots of challenges that I still try to navigate today.

In this episode of Chasing the Insights, I talk to the rebrand man Jim Heininger.

Jim talks to us about "Why rebrand".

Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald's, Anheuser-Busch and others.

Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. It starts from a fundamentally different viewpoint than traditional branding firms that see rebranding as a marketing strategy.

His team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities. It's a jetpack to your success.

Jim has designed the methodology used by the firm and merged the many disciplines necessary for successful rebranding, including research, brand strategy and planning, creative naming, design/identity, corporate and leadership communications, change management, employee engagement and internal marketing, customer experience design and marketing/public relations.

Jim coaches CEOs through the rebranding process, aligning their executive team, and helping to execute complete name changes and new customer promises. He regularly speaks at national conferences and is a frequent contributor to Forbes. com on the topic of rebranding.

In this episode of Chasing the Insights, I talk to New York Times bestselling author Mark Murphy.

Mark talks to us about Hiring for Attitude.

Mark Murphy is a New York Times bestselling author whose groundbreaking book, Hiring for Attitude, has transformed the way companies hire and build high-performing teams.

His pioneering research revealed that nearly half of new hires fail within 18 months—and a staggering 89% of those failures result from attitude, not a lack of skills. His insights have reshaped hiring strategies for Fortune 500 companies, fast-growing startups, and government agencies worldwide.

Mark's research has been featured in The Wall Street Journal, The New York Times, Harvard Business Review, Fortune, Forbes, Bloomberg BusinessWeek, and U.S. News & World Report.

He's been a guest expert on CBS News Sunday Morning, ABC's 20/20, Fox Business News, CNN International, and NPR. As the founder of Leadership IQ, Mark has trained leaders at Microsoft, IBM, MasterCard, Merck, the United Nations, and thousands of other organizations.

In this episode of Chasing the Insights, I talk to best-selling author David Neagle.

David talks to us about how to navigate uncertainty.

David Neagle is a speaker, best-selling author, founder of the multimillion-dollar global consulting company Life Is Now, Inc, and host of the Business Daily News ranked podcast - The Successful Mind.

David's quest is to teach people to think successfully so they can experience personal freedom. Being in the personal and professional development industry for more than 20 years, David has worked alongside other well-known mentors like Bob Proctor and Tony Robbins, and his clients include many well-known people, including New York Times #1 best-selling author Jen Sincero.

David has helped tens of thousands of students from across the globe, and is one of the architects of the personal growth industry. Through David's mentoring and podcast, thousands of entrepreneurs, experts and self-employed professionals have gained the confidence and found the right mindset needed to increase their revenue, turning their endeavors into seven- and eight-figure ventures.

Forever an avid student, David's core vision is to bring expanded awareness & higher consciousness to as many people as possible, and to find greater ways of helping leaders make a bigger impact, so they can lead their greatest possible lives and serve the greatest number of people.

In this episode of Chasing the Insights, I talk to SharePoint guru Therman Trotman.

Therman talks to us about how SharePoint is more relevant than ever.

Therman Trotman is not your typical "IT Guy." With over 22 years of experience in the IT industry, Therman has helped hundreds of users improve their work using Microsoft 365 tools. He is passionate about showing people how technology can enhance their lives, making them simpler, more productive, and more efficient.

His journey began in 2009 when he worked as a video teleconferencing technician. It was during this time that he automated scheduling processes using SharePoint, a move that dramatically improved his workflow and sparked his interest in SharePoint's potential.

In 2019, Therman began supporting another organization with SharePoint services as an independent consultant. This ultimately led to the creation of KJA Consulting. By 2021, he made the decision to focus on his business full-time.

Recognizing the need for all users with access to SharePoint to understand its true capabilities, Therman launched the SharePoint Helpdesk. With Microsoft integrating SharePoint into the 365 suite, he saw an opportunity to empower end users to unlock its full potential. Today, the SharePoint Helpdesk exists to bridge the gap between end users and SharePoint, helping them replace outdated processes with more efficient, effective ways of working, improving both their work and their lives.

In this episode of Chasing the Insights, I talk to innovator Ami Meoded.

Ami talks to us about inspiration for innovation.

Ami Meoded is a visionary entrepreneur and marketing leader with a rich background in developing innovative technological products and software that empower businesses and enhance customer behavior insights.

Prior to his role at LittleOne.Care, Ami founded PassionateWorkshop.com, a platform dedicated to inspiring individuals to live meaningful lives and helping parents nurture their children's unique passions.

His entrepreneurial spirit is matched by his deep commitment to community health and well-being initiatives. From serving as head of his children's PTA to spearheading the establishment of a local elementary school, Ami actively shapes his community through volunteering and organizing activities for teenagers, children, parents, and infants.

In addition to his professional accomplishments, Ami has left a unique mark on the entertainment industry in Israel. He was involved in bringing beloved characters like Barney the Dinosaur, the Ninja Turtles, and Dora the Explorer to Israeli audiences, as well as driving the market penetration of The Jungle Book.

Whether he's strategizing marketing campaigns, fostering community growth, or helping raise the next generation of innovators, Ami's passion for creating meaningful impact shines in everything he does.

In this episode of Chasing the Insights, I talk to AI innovator Scott Jones.

Scott talks to us about all the latest in AI trends.

Scott Jones currently serves as VP of Product at Realeyes, a Vision AI company, where he's developing a groundbreaking platform that enables easy integration of lightweight Vision AI models.

These models measure human attention, emotion, and identity across various sectors including consumer apps, gaming, media, retail, ed-tech, wellbeing/mental health, and automotive. Working closely with co-founders, he drives product strategy, sales initiatives, and partnership development.

With over 20 years in product development and strategy, Scott has demonstrated success in both startups and enterprise environments. At MarketerHire, as VP of Product, he built the product department from the ground up. During his tenure at Hewlett Packard Enterprise as Master Product Manager, he played a crucial role in creating the company's first SaaS business unit.

His innovation track record includes significant contributions at several major tech companies. At Lenovo and Digital Turbine, he led new product development initiatives focusing on on-device AI, real-time data streaming, and machine learning-based audience modeling. While at MaxPoint, he secured three patents for developing an adtech geospatial foot traffic ROI measurement product. Notably, he successfully launched an IoT retail foot traffic measurement product in just three months, establishing a new revenue stream.

Scott's educational background combines economics and film through a double major from Northwestern University, reflecting his diverse skill set. This unique combination of analytical and creative thinking has informed his approach to product development throughout his career.

Beyond his corporate achievements, Scott demonstrates commitment to social impact through entrepreneurship. He founded a venture that applies adtech and martech solutions to assist refugees, showcasing his dedication to using technology for social good. Adding to his multifaceted profile, he maintains an active presence in the creative arts as both a professional musician and artist.

His career exemplifies the successful integration of technical expertise, innovative thinking, and social responsibility. Scott's ability to rapidly develop and launch products, combined with his experience across various technology sectors, positions him as a versatile leader in product development and technological innovation.

In this episode of Chasing the Insights, I talk to brain expert Sean Brock.

Sean talks to us about the intersection of the brain and the whole person.

As the owner of Neuro Colorado, Sean Brock is deeply committed to the intersection of brain science and counseling in transforming clients' lives. He considers it a profound privilege to walk with clients along their journey as they heal and grow.

Sean holds a Masters in Theology from Covenant College and a Masters in Counseling from Colorado Christian University. He specializes in working with clients dealing with Anxiety, PTSD, Attachment, ADHD, and relationship concerns. Sean sees clients of all beliefs and stages of life and stands with each of them to have the freedom to live a life that is full and bursting with joy. He brings a relatable, warm, authentic, and understanding approach to every session and considers sharing wisdom and deep work in counseling to be sacred ground.

Sean has enjoyed mentoring and training clinicians who are new to the Neurotherapy world, and has developed a unique program that offers counseling and Neurofeedback in a customized and integrated plan depending on the client's needs. Throughout the journey through emotional work and brain training, he prioritizes having every client feel seen, known, accepted, and challenged to grow.

Sean loves his wife and family and enjoys biking and good food. He is involved in his church and appreciates supporting others' desire to connect with their faith.

In this episode of Chasing the Insights, I talk to author and entrepreneur Richard Weylman.

Richard talks to us about Proven Ways to Acquire and Keep Clients for Life.

Richard Weylman Orphaned at age 6, Richard lived in nineteen foster homes and attended eleven different schools. Rather than becoming victim of those circumstances he overcame them and has had remarkable business success including as an award-winning general sales manager of Rolls Royce to heading sales and marketing for the Robb Report- A Magazine for the Luxury Lifestyle from its inception until its record liquidity event.

A Hall of Fame inducted Keynote speaker Richard has also been inducted into the Customer Experience Hall Of Fame for his legendary work helping advisors and financial firms engage with their clients and retain them. He also does extensive work with other industry brands of all types including the NFL to engage with their customers and retain them.

He is the author of three international bestsellers, the latest of which, 100 Proven Ways To Acquire And Keep Clients For Life is the #1 New Release in Marketing and Consumer Behavior, and #1 in Customer Relations on Amazon. It has also been selected by Forbes as a Top Ten Business book for 2024 and the book was given the Outstanding Work of Literature award for 2024 by Bookpal.

Finally, he is a Horatio- Alger nominee for his philanthropic work on behalf of orphans and widows.