Chasing The Insights

In this episode of Chasing the Insights, I talk to entrepreneurial expert Stijn Hendrikse.

Stijn talks to us about his book and the T2D3 Growth method.

Author of T2D3.pro, Stijn Hendrikse is a serial entrepreneur and marketing leader who has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn.

Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.

In this episode of Chasing the Insights, I talk to sales guru and professional rulebreaker Kathy Walterhouse.

Kathy talks to us about the rule breaker mentality (and how to get what you want).

Kathy Walterhouse is a true sales powerhouse who's been taking the industry by storm for over 20 years. With a proven track record of selling close to a billion dollars, Kathy is a sales expert with a unique approach that's truly transformative.

But Kathy's impact goes beyond just sales - she's a dynamic speaker, calls herself the head EMPOWERer, and is a coach who can help you take your life and business to the next level.

Known as the The Professional Rule Breaker, Kathy will show you how to break free from the constraints of conventional thinking and approach what you want in a whole new way. Whether you're looking to overhaul your sales strategy or get motivated to achieve your goals, Kathy has the expertise to make it happen.

In this episode of Chasing the Insights, I talk to leadership guru Jim Rafferty.

Jim talks to us about the need for empathetic leadership.

Jim Rafferty is a marketing and communications consultant and Principal of JMRketing, LLC, in Baltimore, Maryland where he resides.

A former radio announcer and program director, Jim now puts three decades of marketing experience to work helping businesses communicate better, writing in a conversational and entertaining style. He's also a former Boy Scout leader, the story of which serves as the catalyst for Leader by Accident.

In this episode of Chasing the Insights, I talk to analytics legend Jeff Greenfield.

Jeff talks to us about ad measurement and the halo measurement from Google, Facebook and Amazon.

Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building teams with an emphasis on innovative marketing enabled by new technology.

Prior to co-founding Provalytics, to build the next generation of Attribution, Jeff was the co-founder of C3 Metrics, a multi-touch attribution platform with clients including JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Fender. His technical innovations include real-time digital viewability measurement, integrated linear and OTT television measurement and the creation of a cookie-less identifier. Greenfield developed & led all GTM strategies and grew the team to 55 with 171% prior to exiting in 2019.

Before that, Greenfield founded 1st Approach, a branded entertainment agency where his creations included Verizon's Effie award-winning 'How Sweet The Sound', Medicis Pharmaceutical's branded tour and online contest and Land Watch, the first marketplace for rural land on behalf of Plum Creek Timber/Weyerhaeuser.

Greenfield started his career building a chiropractic clinic which scaled via word of mouth marketing by adopting a philosophy of treatment first, where no one was turned away, regardless of ability to pay, which is detailed in Chapter 5 of Buzzmarketing: Get People To Talk About Your Stuff.

Greenfield studied Biochemistry at the University of Maryland, interned at the National Institutes of Health, obtained his Doctor of Chiropractic (DC) and BS in Human Biology from Southern California University of Health Sciences, is an instrument rated pilot and a performing member of the Magic Castle in Hollywood.

In this episode of Chasing the Insights, I talk to accessibility guru Amber Hinds.

Amber talks to us about the importance of website accessibility.

Amber Hinds is the CEO of Equalize Digital, Inc., a Certified B Corp specializing in WordPress accessibility, maker of the Accessibility Checker plugin, and lead organizer of the WordPress Accessibility Meetup and WP Accessibility Day conference.

Through her work at Equalize Digital, Amber is striving to create a world where all people have equal access to information and tools on the internet, regardless of ability. Since 2010, she has led teams building websites and web applications for nonprofits, K-12 and higher education institutions, government agencies, and businesses of all sizes. Equalize Digital is a corporate member of the International Association of Accessibility Professionals (IAAP) and a WordPress VIP Agency Partner.

In this episode of Chasing the Insights, I talk to inspirational author Barbara Sloan.

Barbara talks to us about how to get your over imposter syndrome when writing a book.

Barbara Sloan is the author of the book Tipped: The life changing guide to financial freedom for waitresses, bartenders, strippers, and all other service industry professionals.

A homeless teen, who danced for dollars, and definitely did not graduate from college. She is now a personal finance expert and money coach that spent two decades working in every imaginable position in the Service Industry all over the country.

In addition to owning and running a badass women owned Construction company in the heart of Manhattan, she helps Tipped workers achieve Financial Freedom, like she did. She is passionate about all of the amazing aspects of Tipped work and passionate about all of the terrible aspects of Tipped work.

In this episode of Chasing the Insights, I talk to the PolyInnovator himself, Dustin Miller.

Dustin talks to us about multidisciplinary-ness.

Dustin Miller PolyInnovator is a multidisciplinary creator.

Dustin os a blogger, podcaster, video creator, and more. Here to help you with your polymathic life!

In this episode of Chasing the Insights, I talk to success coach extraordinaire James Johnson.

James talks to us about updating your definition of success.

James Johnson is a founder coach. He coaches founders from Sequioa backed to bootstrapping dynamos and helps them simplify their business and life to increase their chance of success. James calls it being future fit.

James specialises in when they've moved into the scaling phase and in the growth danger zone! More revenue and more people but often less time, less profit and less control!

He is an award winning founder before becoming a coach

In this episode of Chasing the Insights, I talk to one of my favourite podcasters (and marketer extraordinaire) Douglas Burdett.

Douglas talks to us about key ideas from having read over 400 marketing and sales books.

Douglas Burdett is the host of The Marketing Book Podcast, which was named by LinkedIn and Forbes as one of the top marketing podcasts. It has millions of downloads and listeners in over 160 countries.

Prior to starting his own firm SALES ARTILLERY which provides sales and marketing strategies and coaching, Douglas worked in New York City on Madison Avenue at ad industry giants J. Walter Thompson and Grey Advertising.

Before starting his business career, Douglas served as a U.S. Army artillery officer overseas for three years and then earned an MBA.

In lieu of a mid-life crisis, Douglas started performing standup comedy. He's all better now, thanks.

In this episode of Chasing the Insights, I talk to content marketing guru Emanuel Rose.

Emanuel talks to us about the future of content marketing.

Emanuel Rose was born and raised on the West Coast of the United States.

He has spent over three decades earning a reputation in cutting edge marketing. As an author and expert in the field, Emanuel specializes in direct response advertising, and content marketing at his digital agency, Strategic eMarketing.

His passion lies in helping companies achieve business success with authentic storytelling. Emanuel's unique approach to marketing strategies has resulted in countless clients reaching their goals.

As the Founder and CEO of Strategic eMarketing, a digital marketing agency located in Ashland, OR, he serves clients with one to 25 million dollars in sales. Emanuel manages prospecting, sales, client service, and a team of six creatives and support staff.

He is also responsible for developing strategies and tracking the progress of marketing campaigns. With over 14 years of experience in the agency, he has established himself as a reputable expert in lead generation, branding, advertising, and digital agency operations.

Before launching Strategic eMarketing, Emanuel served as a Sales and Marketing Manager for a consumer electronics company. He successfully generated sales with Fortune 1000 companies and oversaw the successful release of the LED lighting and wifi radio lines.

From these successes, Emanuel has distinguished himself from his peers through his end-result thinking, ability to anticipate trends, and concise communication skills. Emanuel is a connector and a strategist with a visionary perspective on marketing trends. With his strategic thinking and ability to leverage simple tactics to achieve extraordinary gains, Emanuel is poised to continue impacting the digital marketing industry.