No doubt you've been hearing a lot about Chat GPT recently.

The new AI software focussed purely on language, and it's ability to create grammatically correct articles in seconds. 

And in one corner, there are people saying this is the greatest thing ever for marketing - because so much of the boring content creation work can be outsourced.

And in the other corner, there are people saying 'watch out', because with this software, we're no longer necessary...