OpenAI just opened up advertising inside ChatGPT, and the BGL crew breaks down what it actually means for builders, marketers, and AI companies. Conor shares his take from the paid media side, covering CPMs, attribution challenges, and what he's telling his clients. Charlie and Mallory weigh in on trust, discovery vs. purchase intent, and whether ChatGPT ads can compete with Google and Meta for real conversions.

The team also covers this week's biggest AI news, including Anthropic's co-work plugins rattling SaaS stocks, OpenAI's new Frontier enterprise platform, and SpaceX acquiring xAI. 

Plus, the hosts get into Super Bowl ad reactions, Winter Olympics highlights, and a wild rental car story from Breckenridge, Colorado.

Whether you're running paid ads for your AI product or just trying to understand where the attention is shifting, this episode gives you practical context to make smarter growth decisions.