This Omni Talk Retail Fast Five segment, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, Quorso, and Veloq, breaks down OpenAI’s move to begin testing ads on ChatGPT... a major shift in how AI-powered search may monetize.

Live from FMI, Chris Walton and Anne Mezzenga debate whether users will care about ads at all, why UI and buying friction matter more than privacy fears, and what this signals about the escalating battle between OpenAI and Google. They also explore how brands may respond as AI-driven searches continue to convert at higher rates.

⏩ Tune in for the full episode here.

#ChatGPT #AIAdvertising #RetailMedia #SearchWars #AgenticCommerce #OmniTalk #FMI2026