ChatGPT is adding ads. The AI millions use for healthcare questions, retirement planning, and caregiving decisions will soon have a financial incentive to steer your answers. And that's not even the biggest news from this week.

What you'll take away:

• When you ask ChatGPT about Medicare plans, you won't know if it's the best answer—or the one that paid for placement
• The AI race isn't about who has the most money anymore—DeepSeek just matched GPT5 while blocked from America's best chips
• The tools your family depends on could come from anywhere, built by anyone, optimized for anything
• The "safe" career advice we've been giving assumes humans stay in the loop—Amazon's Kira is designed to take them out
• Nobody building these tools is optimizing for your family—they're optimizing for advertisers, competition, and replacing workers

Share this with the spouse helping you navigate your parents' care decisions.