Billion Dollar Sellers

ChatGPT now drives 20% of Walmart traffic

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Date: Thursday, October 2nd, 2025

Summary: Kevin King discusses ChatGPT's transformation of e-commerce, Scott Deetz's Dream 100 induction, creating Amazon image variations with AI, Black Friday's declining dominance, and generating unlimited UGC content without monthly subscriptions.

Key Points Discussed:

  • ChatGPT now represents 20% of Walmart's referral traffic with 50B monthly product searches
  • Direct purchasing through ChatGPT launching with Etsy and 1M+ Shopify merchants via Stripe's Agentic Commerce Protocol
  • Scott Deetz inducted into Dream 100 after advising on $600M+ in exits with 80% at above-market multiples
  • Black Friday/Cyber Monday weekend dropped from 10% of Q4 orders (2019) to approximately 7% (2023-24)
  • AI workflow for creating multiple Amazon listing variations using ChatGPT and Canva
  • Upcoming live training on generating unlimited AI UGC videos for under $0.50 per video
  • Q4 Holiday Playbook strategies from Levanta
  • Fraser Smeaton's $50M Halloween costume business capturing 15% annual revenue in 4 days

    • Links Mentioned:

    • Market Masters Hot Seat Registration (only 5 spots left)
    • Market Masters Audience Member Registration
    • Market Masters AMA Video
    • Levanta's Q4 Holiday Playbook
    • Halloween Costumes Business Episode #465
    • BDSN Mystery Link
    • ChatGPT Merchants Portal
    • Golden Seller Awards
    • BDSC Live Event - AI UGC Training (Wed, Oct 8, 1:00 PM CDT)

      • Hot Picks:

      • TikTok Shop tops 500,000 US-based sellers
      • Amazon listings experience drop in Google search visibility
      • AI search visits surging in 2025
      • Got FBA in your name? Amazon will reject you from ASP portal
      • SmartScout shows you where links to Amazon products come from

        • Stump Bezos Answer: The average user spends 108 minutes daily on TikTok

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        Billion Dollar SellersBy Kevin King