The search industry is in the midst of a transformative period as OpenAI releases ChatGPT search. This episode explores how OpenAI’s new tool enters a competitive field with Google and Perplexity, aiming to provide fast, direct answers and source citations, plus support for timely follow-ups. The media licensing partnerships backing ChatGPT’s results, initial user feedback on speed and accuracy, and Sam Altman’s remarks on computing challenges are highlighted.

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