In this episode, Eric Porres, the newly appointed Global Head of AI at Logitech, walks us through his mission to transform a 7,000-person organization into a team of AI-fluent knowledge workers. He shares what his first 100 days looked like—from running a company-wide GenAI survey to personally training over 800 colleagues—and how those efforts laid the foundation for a scalable, human-centered AI strategy.
Eric talks about building a culture of “augmented intelligence,” not just through tooling, but through habits, champions, and real behavioural change. He shares practical frameworks—like using AI to improve your prompts, embracing long-form instructions, and designing with role-context-task-output in mind—and explains why measuring success goes beyond usage stats to include depth of interaction and employee NPS.
The conversation also looks ahead to the agentic future: personalized AI teammates, embedded workflows, and custom knowledge bases. Whether you’re leading AI at a global company or just trying to help your team get started, this episode is full of real-world insights on how to move from AI hype to meaningful adoption.

Key Takeaways:

• AI Fluency Starts with Behaviour, Not Just Tools – Eric’s approach isn’t about pushing more AI - t’s about teaching people how to think differently. From measuring conversation depth to rewriting prompt habits, Logitech is focused on real behavioural change.
• Train 800, Influence 7,000 – Before becoming Head of AI, Eric trained 800+ colleagues himself. That grassroots effort - combined with identifying “quiet champions” across teams- created the internal momentum for company-wide transformation.
• Build the Right Interface, Not Just the Right Model – A powerful insight: it’s not which model you use, it’s how people interact with it. Logitech prioritized intuitive, user-friendly AI experiences to meet employees where they work.
• From Individual Fluency to Agentic Teams –  Looking ahead, Eric envisions a world where employees work alongside custom AI agents. The future isn’t just prompt mastery - it’s knowing what to delegate, what to own, and how to manage an AI-augmented team.

LinkedIn: Eric Porres | LinkedIn
Logitech: logitech.com/
Eric's website: Porres
Psychedelic GPT: Trippin' The Chat Fantastic
These screenshots showcase how Eric Porres organizes AI research using NotebookLM, as discussed in the episode.
NotebookLM Dashboard: NotebookLM Dashboard - Eric Porres
NotebookLM Research: NotebookLM Research - March 9-15, 2025 

00:00 Intro to Eric Porres 
00:46 What the First 100 Days Look Like as Head of AI
01:51 Measuring AI Adoption: Surveys, Usage & Quality
05:34 Training 800 Colleagues: How Eric Taught AI Mastery
19:50 From Side Role to Head of AI: Eric’s Transition Story
23:02 Scaling AI Across Teams: Tools, Access & Equity
28:56 Choosing the Right Model for the Right Job
30:28 Measuring Success: NPS, Feedback, and Real Usage
32:05 The Rise of AI Champions and Teaching as Proof of Mastery
34:31 Beyond Fluency: Preparing for the Agentic Future
36:45 Atomizing Workflows: Making AI Work for You
39:10 AI in Sales & Customer Service: The Agent Use Case
43:26 Personal Knowledge Bases and AI-Augmented Thinking
50:49 Final Thoughts and Takeaways 

📜 Read the transcript for this episode: Transcript of Eric Porres is Rewiring Logitech’s Org for the AI Age. First; he trained 800 people himself.

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
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Show edited by Emma Cecilie Jensen. 

In this episode, Blair Vermette, founder of Rabbit Hole, shares his remarkable journey from traditional television production to the forefront of AI-powered creativity. Initially sceptical - frustrated, even - by AI’s impact on creative industries, Blair found himself at a crossroads. Instead of resisting, he leaned in, exploring AI’s potential and ultimately redefining what was possible in storytelling.

Blair walks us through the creation of his viral Adidas spec ad, Floral, the project that propelled him into the AI spotlight and reshaped his career. He discusses the challenges of scaling Rabbit Hole, the unpredictability of AI-generated content, and how his background in editing and directing gave him a unique edge in the space.

A natural storyteller, Blair introduces his philosophy of “breaking the spine”-thinking conventional story structures to craft unexpected, engaging narratives. He also shares insights on curation vs. creation, the role of human instinct in working with AI, and the future of creativity in an era where technology is rapidly changing the game.

Key Takeaways:

• Curation is as Vital as Creation – AI doesn’t replace creativity; it enhances it. Blair emphasizes that knowing how to curate and refine AI-generated content is just as important as generating it.
• Spec Ads Can Open Doors – Blair’s Adidas Floral campaign proved that self-initiated projects can be career-defining, attracting industry attention and unlocking new opportunities.
• Instinct and Storytelling Still Matter – While AI can generate stunning visuals, human intuition, taste, and storytelling structure remain irreplaceable in making content truly compelling.
• Adapting to AI is Crucial for Creatives – AI is reshaping creative industries, and those who embrace experimentation and evolve their skill sets will be best positioned for success.
• Breaking the Spine Unlocks Originality – Blair challenges traditional storytelling structures by disrupting linear narratives, starting in unexpected places, and reshaping story arcs to keep audiences engaged.

Adidas Spec Ad: BlairVermette/AdidasAd
Blair's Instagram: Blair Vermette (@_blairvermette) • 
Rabbithole: RABBITHOLE | creative studio
LinkedIn: (10) Blair Vermette | LinkedIn

00:00 Introduction to Blair and Rabbit Hole
00:25 Blair's Journey into Generative AI
01:53 The Impact of Generative AI on Creativity
04:35 Creating 'My Name is Gary'
07:51 The Cost and Constraints of Traditional Animation
14:38 The Making of the Adidas Spec Ad
19:02 The Viral Success and Its Aftermath
24:08 Scaling Up to Meet Demand
27:20 The Dilemma of Building a Team 
28:55 The Importance of Instinct and Originality
29:48 Professionalism in Creative Work
30:16 Leveraging AI in Storytelling
34:50 The Value of Obsession and Specificity
36:02 Entrepreneurial Ideas for Creative Growth
44:02 Breaking the Story Spine
48:18 Navigating the AI Transition
50:58 Final Reflections and Encouragement

📜 Read the transcript for this episode: Transcript of How Blair Vermette Went from AI Skeptic to a Pioneer of Viral AI Videos |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

Berlin-based artist Boris Eldagsen made headlines when he won—then refused—the Sony World Photography Awards after revealing that his winning image was AI-generated. In this special episode of Beyond the Prompt, Eldagsen takes us through his transition from traditional photography to what he calls promptography—a new category for AI-generated images.
He explores the fundamental differences between photography and AI-generated art, why clear definitions matter in creative competitions, and how AI unlocks new dimensions of artistic freedom. The conversation dives deep into the philosophical and technical aspects of AI-generated images, the role of surprise in the creative process, and what the future holds for photography in the age of AI.
If you've ever wondered where art and AI collide—or how to embrace the unexpected in your creative work—this episode is for you.

Key Takeaways:

• AI expands artistic freedom, not replaces artists – AI removes physical limitations, allowing artists to create purely from imagination. But vision, composition, and storytelling remain essential—great art is still shaped by human experience.
• Surprise fuels creativity – Whether capturing an unexpected moment in street photography or experimenting with AI-generated images, Boris believes that embracing the unpredictable is key to artistic innovation.
• AI isn’t photography—it needs its own category – Boris argues that AI-generated images aren’t made with light and shouldn’t compete in photography contests. Instead, he calls for a new category—promptography—to recognize AI’s distinct creative process.

Website: boris eldagsen | photo & video art berlin
Instagram: Photomedia & AI Artist (@boriseldagsen)

00:00 Introduction to the Special Episode
00:41 Meet Boris Eldagsen: The AI Photographer
01:07 The Sony World Photography Awards Controversy
05:20 Defining Photography in the Age of AI
07:39 The Art of Promptography
12:10 Boris's Creative Process and Workflow
19:30 The Future of Photography and AI
30:53 Tips for Aspiring Promptographers
38:51 Exploring AI Tools and Techniques
41:29 Conclusion and Reflections

📜 Read the transcript for this episode: Transcript of BONUS EPISODE: Boris Eldagsen: Why AI-Generated Images Aren’t Photography |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
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Show edited by Emma Cecilie Jensen. 

AI is transforming careers, personal branding, and financial planning - so how can you stay ahead? Dr. Joan Palmiter Bajorek, entrepreneur, investor, bestselling author, and host of Your AI Roadmap, shares strategies from her new book to help future-proof your career and income.
She breaks down how to build a strong personal brand, expand your network, and stay financially secure in an AI-driven world. We also explore AI’s impact on job searches, gender bias, and the balance between automation and authenticity.
Whether you want to pivot into AI, strengthen your career, or make smarter financial moves, this episode offers valuable, actionable strategies to help you navigate the future.

Key Takeaways:

• Optimize for AI Search – Treat your online presence like SEO for AI. Ensure your LinkedIn and personal website include the right keywords so AI-driven tools and recruiters can easily find you.
• Networking Drives Career Growth – 70% of jobs come from introductions. Being proactive, following up, and offering value in professional relationships is key to unlocking new opportunities.
• Financial Preparedness is a Career Advantage – Many high earners still live paycheck to paycheck. Building an emergency fund of 6–12 months helps navigate layoffs and career shifts with confidence.
• AI Can Enhance, but Authenticity Wins – AI-generated headshots and tools can refine your brand, but people connect with realness. Finding a balance between AI optimization and human authenticity is essential.

Joan's HBR article: Voice Recognition Still Has Significant Race and Gender Biases
Joan's LinkedIn: (23) Dr. Joan Palmiter Bajorek | LinkedIn
Joan's Website: Dr. Joan Palmiter Bajorek
Your AI Roadmap: Your AI Roadmap

00:00 Introduction and Background
00:22 The AI Roadmap Book
01:54 Key Actions to Future-Proof Your Career
03:01 Building an Emergency Fund
05:44 Leveraging AI for Financial Planning
07:36 Networking Strategies
10:59 Personal Branding with AI
14:11 The Human Element in AI
19:51 Effective AI Prompting Techniques
20:29 AI's Influence on Job Matching
22:21 Using AI for Personal and Professional Tasks
22:59 Choosing the Right AI Tool
25:08 The Future of AI and Human Collaboration
26:16 Balancing Career, Money, and Joy
28:00 Gender Bias in AI
32:30 Conclusion and Final Thoughts

📜 Read the transcript for this episode: Transcript of Future-Proofing Your Career and Income in the Age of AI with Dr. Joan Palmiter Bajorek

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

In this episode, Nicholas Thorne, co-founder of Audos, shares his mission to empower one million entrepreneurs to create AI-enabled million-dollar businesses. From his beginnings on Wall Street to co-founding Audos with Henrik Werdelin, Nicholas delves into how AI is revolutionizing entrepreneurship. He explains the concept of the "Donkey Corn"—a sustainable, AI-powered business model - and offers frameworks like the Five P’s for identifying customer needs and market opportunities.
Nicholas discusses the transformative potential of relationship capital, the importance of aligning personal passion with entrepreneurial ventures, and why the AI-driven future makes entrepreneurship a necessity, not just an option. The conversation also touches on practical strategies for starting and scaling a business, the evolving role of AI in shaping customer relationships, and the power of authenticity in the age of generative AI.
This episode is packed with actionable insights and inspiration for anyone looking to harness AI to turn their entrepreneurial ideas into reality.

Key Takeaways:

• AI Makes Entrepreneurship Essential – Nicholas highlights how AI-driven job displacement is reshaping traditional career paths, making entrepreneurship a necessary and forward-thinking choice.
• The ‘Donkey Corn’ Model – Learn about this innovative, sustainable business model powered by AI that helps entrepreneurs scale effectively.
• Relationship Capital is Key – Authentic connections and leveraging networks are fundamental to building successful ventures and understanding customer needs.
• The Five P’s Framework – A simple but powerful tool for identifying market opportunities by focusing on customer pain points and aligning them with viable solutions.
• Start Small, Scale Strategically – Nicholas emphasizes the value of beginning with manageable AI applications and iterating over time to create big, scalable impact.

Audos Instagram: Direct • Instagram 
Audos Website: Audos - Co Pilot for Entrepreneurs
Audos Mail:  [email protected]
Audos Mate: Mate.Audos

00:00 Meet Nicholas Thorne: Co-Founder of Audos
01:06 The Mission of Audos: Empowering Entrepreneurs in an AI-Driven World
02:21 The Future of Work: Why AI Is Essential for Entrepreneurs
05:09 Real-Life Success Stories: The Donkey Corns Explained
09:40 The PreHype Journey: Building Entrepreneurial Expertise
22:24 The 5P Framework: Identifying Your Ideal Customer
31:56 Visceral Language and AI: The Power of Words in Business
33:05 AI’s Role in Business: Consolidating and Simplifying Language
34:14 Problem Reframing: How AI Assists in Tackling Big Challenges
36:27 Generative AI in Action: Early Experiments and Insights
40:48 The Inkling Slot Machine: Sparking Innovation with AI
45:12 Authenticity in AI-Driven Businesses: Why It’s Crucial
56:38 Final Reflections and Actionable Insights

📜 Read the transcript for this episode:Transcript of How to build a business with AI? Founder of Audos - Nicholas Thorne on the New Rules for Entrepreneurship |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

In this episode, Brad Anderson, President of the Product Group at Qualtrics and former Microsoft executive, explores the transformative power of AI in reshaping businesses. Drawing from his time working with Satya Nadella, Brad reflects on Microsoft’s cultural shift from a 'know-it-all' to a 'learn-it-all' mentality and how curiosity and customer focus drive innovation.
Brad shares how Qualtrics has evolved beyond surveys, using AI to analyze unstructured feedback and enhance customer and employee experiences. He highlights the importance of embedding AI into daily operations, fostering a culture of experimentation, and upskilling teams.
With engaging stories, Brad discusses how hackathons and AI summits at Qualtrics inspire innovation and predicts that organizations embracing AI will outpace those that resist. Packed with insights, this episode is a must-listen for leaders navigating AI adoption and business transformation.

Key Takeaways:

• Learn-it-all beats know-it-all – Brad Anderson highlights how adopting a learn-it-all mindset, inspired by Satya Nadella, drives cultural and organizational transformation.
• AI adoption starts with action – Every individual in a company must engage with AI daily to foster understanding and integration.
• Innovation requires safe spaces – Creating environments for AI experimentation, such as hackathons and playgrounds, is essential for encouraging adoption and upskilling teams.
• You get what you measure – Brad emphasizes the importance of tracking AI engagement metrics to identify areas for improvement and sustain momentum.
• AI will redefine organizations – From generative AI to synthetic data, Brad explores how AI fundamentally transforms how businesses operate and serve their customers.

Qualtrics' website: Qualtrics XM: The Leading Experience Management Software
Claude.ai: Claude
NotebookLM: Google NotebookLM | Note Taking & Research Assistant Powered by AI
ChatGPT: ChatGPT

00:00 Introduction to Qualtrics and Brad Anderson
00:21 From Surveys to AI: The Evolution of Qualtrics
01:41 Lessons from Satya Nadella
03:48 Building a Customer-Centric Culture
06:51 Adopting AI in Business
13:29 Upskilling for AI Integration
22:15 Organizing for Innovation
27:13 AI Summits and Hackathons at Qualtrics
36:42 ChatGPT Obsession
37:19 Notebook LM and Team Alignment
38:57 Innovation and Unexpected Wins
40:42 Using AI in Negotiations
44:18 The Future of AI and Large Language Models
45:25 Driving AI Adoption
48:47 The Rapid Growth ofAI
56:42 AI-Powered Surveys at Qualtrics
01:01:13 Generative AI and Feedback Mechanisms
01:05:54 Wrap-Up and Key Takeaways

📜 Read the transcript for this episode: Transcript of Why your organization needs to embrace AI—Or get left behind, with Brad Anderson |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

Join Anvisha Pai, founder of Dover, an AI-powered recruiting platform transforming the hiring process for over 500 companies. In this episode, Anvisha takes us behind the scenes of Dover’s innovative approach to recruiting, sharing how her team leverages generative AI to automate repetitive tasks like job description writing and email communication.
From her early experiments with AI at MIT to building a fail-fast culture at Dover, Anvisha discusses the challenges and opportunities of integrating cutting-edge technologies into a startup environment. Discover how Dover fosters a culture of curiosity and innovation, enabling team members to turn small experiments into big wins.
Anvisha also explores the habits and frameworks that help her stay ahead in the fast-moving world of AI, offering practical advice for organizations looking to adapt and thrive in an AI-driven future.

Key Takeaways

• Early AI Adoption – Anvisha shares how Dover leveraged GPT-3 for tasks like job description writing and email automation, overcoming early limitations through iteration.
• Fail-Fast Culture – Building a culture that encourages experimentation without fear of failure is key to driving innovation.
• Empowering Teams – Dover prioritizes self-starters and provides resources to help non-technical staff engage with AI.
• Iterative Product Development – The team emphasizes solving real customer problems manually before building scalable AI-powered solutions.
• Staying Informed – Anvisha stresses the importance of habits like following industry leaders and experimenting with new tools to stay competitive in a rapidly changing field.

Dover's Website: Best Hiring & Recruiting Software for Startups with Free ATS | Dover

00:00 Introduction to Anvisha and Dover
00:14 Early Fascination with AI
00:29 First Experiences with AI
03:05 Founding Dover and Co-Founders
04:00 Early Challenges and Iterations
04:49 Exploring AI Applications at Dover
06:34 Impact of AI on Recruiting
07:25 Developing AI Tools and Products
09:10 Company Culture and Innovation
16:20 Staying Abreast of AI Developments
30:38 Leadership and Management
33:23 Conclusion and Reflections

📜 Read the transcript for this episode: Transcript of Reinventing Recruiting: Anvisha Pai on Using AI to Automate Hiring |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

In this episode, Brice Challamel, Head of AI Products and Platforms at Moderna, pulls back the curtain on how AI is transforming not just workflows but entire organizational cultures. Brice introduces the concept of the AI "catalyst" - a role focused on accelerating safe, effective change - while sharing practical strategies for fostering widespread AI adoption.
Drawing on examples from his leadership at Moderna, Brice explains why it's reckless not to integrate AI into your processes, how to avoid outdated approaches (what he calls "Fred-like behavior") that hold organizations back, and why every individual in a company should think of themselves as a five-person team, augmented by AI.
This episode is a masterclass in how to lead through change, prioritize high-impact innovation, and rethink leadership in the age of AI.

Key Takeaways:

• Catalysts drive AI transformation – Learn how Brice's 'catalyst' approach sparks cultural and technological shifts in organizations.
• AI champions fuel innovation – Discover how Moderna’s Generative AI Champions Team amplifies AI adoption and engagement.
• Augment, don’t replace – Brice explains why the goal is not to replace humans but to enhance their capabilities.
• Outdated habits are out – Embrace modern tools and innovative methodologies to stay ahead.
• Start with ‘Why’ – Understand the importance of anchoring AI initiatives to purpose-driven objectives for lasting success.

Moderna's website: Pioneering mRNA technology - Moderna

00:00 Introduction to Brice Challamel and His Role at Moderna
00:45 What It Means to Be an AI Catalyst
02:30 Leadership in the AI Era: Moving Beyond Traditional Hierarchies
06:10 Avoiding "Fred-like Behavior" in a Modern Workplace
10:20 Augmenting Human Potential: The Five-Person AI Team
14:50 How Moderna Manages 700+ GPTs Safely and Efficiently
20:30 Democratizing AI: Why It's a Utility for Every Employee
27:15 Using AI to Transform Personal and Professional Growth
32:40 Frameworks for Incident Management in AI Integration
39:15 AI’s Role in Healthcare, Radiology, and Beyond
43:30 The Generative AI Champions Team: GCAT in Action
50:00 The Future of Work: Collaboration and Culture with AI
01:03:27 Reflections on AI Adoption and Leadership Insights

📜 Read the transcript for this episode: Transcript of How to make an AI-Driven Culture Transformation with Moderna’s Head of AI, Brice Challamel |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

In this episode, Geoff Woods, bestselling author of The AI Driven Leader and founder of AI Leadership, reveals how leaders can leverage AI to tackle big decisions and strategic challenges. Geoff introduces a transformative mindset shift: stop asking, “How can I do this?” and start asking, “How can AI help me do this?”
Through real-world examples, he demonstrates how AI can act as a thought partner in high-stakes scenarios like debt restructuring, product innovation, and boardroom dynamics. Geoff also shares practical tips on building daily AI habits to enhance decision-making, amplify results, and spark innovative breakthroughs.
Whether you're a leader looking to rethink your approach to AI or seeking actionable strategies for smarter decision-making, this episode offers valuable insights for driving success.

Key takeaways:

• Use AI as a thought partner – Shift your mindset from “How can I do this?” to “How can AI help me do this?” to unlock new levels of strategic thinking and innovation.
• Prioritize high-impact challenges – Leverage AI for complex, high-value tasks like debt restructuring, product development, and strategic decision-making.
• Develop daily AI habits – Engage with AI consistently to build momentum, enhance your decision-making, and achieve long-term breakthroughs.
• Stay in the driver’s seat – Treat AI as a tool to enhance leadership and decision-making, ensuring that human judgment remains central to the process.

AI leadership website: Home | Aileadership
Geoff on LinkedIn: Geoff Woods | LinkedIn

00:00 Introduction to Geoff Woods and His Journey
00:27 Mindset Shift for Leaders Using Generative AI
01:19 The Power of AI as a Thought Partner
03:55 Strategic Use of Generative AI
05:22 Real-World Example: Restructuring Debt with AI
08:45 Daily AI Engagement for Business Growth
13:34 Building AI Proficiency and Overcoming Challenges
19:28 Creating and Leveraging AI Boards for Decision-Making
24:01 Insights from AI Advisory Boards
25:05 Strategic Thinking and Habit Formation
27:03 Practical Applications and Case Studies in AI Leadership
33:12 Case Study: Strategic Offsite with AI
37:48 Final Thoughts and Takeaways

📜 Read the transcript for this episode: Transcript of How You Can Leverage AI for Big Decisions – Insights from Geoff Woods |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
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Show edited by Emma Cecilie Jensen. 

In this episode, we explore how Peter Hollens has leveraged artificial intelligence to grow his YouTube channel to over 3 million followers and sustain his success in the creator economy. Peter shares how AI tools have streamlined his production process, sparked new creative ideas, and even enhanced his ability to connect authentically with his audience. From optimizing workflows to experimenting with AI-assisted songwriting and storytelling, Peter reveals how technology has expanded his creative possibilities while staying true to his artistic voice. The episode also delves into the ethical challenges of AI, as Peter emphasizes the need for transparent practices that respect creators’ rights. This conversation is an inspiring look at how AI can amplify human creativity, helping creators scale their passions and engage with audiences in meaningful ways.

Key Takeaways:

• AI fuels YouTube growth – Peter uses AI tools to streamline his production process and expand his content’s creative reach.
• Authenticity drives connection – Despite AI’s capabilities, Peter emphasizes the importance of human storytelling and genuine audience engagement.
• Ethics safeguard creators – Transparent AI practices and fair licensing are essential for protecting creators’ rights and sustaining trust.
• AI journaling sparks ideas – Peter leverages AI-driven journaling to capture insights and refine his creative strategies, contributing to his success on YouTube.

Peter Hollens website: Peter Hollens
Youtube: Peter Hollens - YouTube

00:00 Introduction to Peter Hollens and First Impressions
01:44 Peter's Journey: From Choir to YouTube Sensation
05:56 The Creator Economy: Advising, Investing, and Building a Following
07:46 AI in Music: Exploring New Creative Frontiers
10:59 Personal Growth Through AI and Technology
15:12 Creativity and Authenticity in an AI-Driven World
29:14 Ethics and Content Licensing in AI
32:56 Reigniting Creativity and the Importance of Knowledge Sharing
37:35 The Future of Acapella and AI Innovation
42:51 Journaling and Self-Discovery with AI
51:54 Final Reflections 

📜 Read the transcript for this episode: Transcript of How Peter Hollens uses AI to build a successful YouTube channel with 3m followers |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.