In this conversation, Noah Brier, founder of Percolate and BrXnd.ai, discusses his journey from advertising to becoming a leader in AI-powered marketing solutions. He explores the balance between exploration and exploitation in business, highlighting AI’s transformative role in solving complex brand challenges. Noah underscores the importance of hands-on experimentation, the shift from traditional SaaS models to bespoke software solutions, and the need for companies to capture and leverage tacit knowledge.
The discussion also covers practical applications of AI, insights from leading CMOs, and how technology is shaping the future of business. Noah explains how AI can democratize knowledge, streamline workflows, and turn unstructured data into actionable insights, positioning it as a critical tool for driving innovation.

Key Takeaways:

• Start experimenting with AI now – AI’s capabilities are vast, and hands-on exploration is key.
• The future of software is custom-built AI solutions – A shift from SaaS to bespoke models is on the horizon.
• Tacit knowledge is a goldmine – Codifying hidden expertise can unlock huge potential with AI.
• AI can turn unstructured data into actionable insights – Harnessing data can drive innovation and efficiency.

Noah Brier's blogpost on building plugins: https://newsletter.brxnd.ai/p/building-chatgpt-plugins-brxnd-dispatch

Noah on LinkedIn: https://www.linkedin.com/in/noahbrier/

00:00 - Introduction to Noah Brier
00:45 - Noah's Career Journey
01:25 - Exploring AI, New Ventures, and Transitioning from Exploration to Exploitation
03:28 - The Power of AI in Solving Problems
07:14 - The Practical Applications of AI
10:26 - Building AI-Driven Workflows
16:35 - Empowering Organizations with AI
22:20 - Hands-On with AI
31:36 - Making Tacit Knowledge Explicit
33:10 - Fun and Quirky AI Projects
35:30 - Using AI for Brand and Product Development
37:33 - Exploring New AI Tools and Techniques
39:59 - Challenges and Opportunities in AI
42:26 - The Future of SaaS and AI Integration
47:03 - Practical Applications and Prototyping
47:42 - Reflections and Future Directions
53:49 - Closing Thoughts and Takeaways

📜 Read the transcript for this episode: Transcript of The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

In this special episode, we begin with a conversation from Crafted featuring Paige Costello, Head of AI at Asana, on how tools like AI-generated status reports and bug triaging are eliminating busywork and unlocking creativity.

Then, Jeremy and Henrik continue the conversation with Paige—digging into user testing, model choices, and the challenge of balancing control with flexibility. With real-world examples from Asana, this episode offers practical insights into how AI is reshaping workflows, team structures, and the future role of product managers.

Key Takeaways:

• Experiment with AI-powered tools – Asana’s AI features, like status reports, help teams cut down on repetitive tasks and unlock creative potential.
• The product manager’s role is evolving – With AI, product managers are shifting focus toward strategic thinking and deep customer insights.
• Maintain a balance – While AI automates many tasks, human judgment remains essential for accurate project oversight.
• Specialized teams boost AI impact – Asana’s approach shows that dedicated AI teams can set the foundation for organization-wide adoption.

For more episodes from Crafted, visit crafted.fm and be sure to subscribe to Crafted on your favorite podcast app for more insights on product innovation.

00:00 Special episode intro
00:01 Crafted: Paige Costello, Head of AI at Asana
00:36 AI in Action at Asana
01:52 Challenges in AI implementation
05:01 Structuring teams for AI
08:55 AI's role in product management
14:15 Prototyping and scaling AI
15:56 Internal AI uses at Asana
18:06 AI's impact on workflows
20:32 Future skills and job roles
22:52 Customer interaction importance
25:22 PageBot and AI assistants
26:56 AI in organizational challenges
27:43 Unexpected skills in AI
29:17 Beyond the Prompt: Paige Costello
29:29 Transparency and AI in teams
34:33 Building AI products
39:10 Legal and organizational aspects
44:47 AI boosting productivity
50:23 AI's impact across industries

📜 Read the transcript for this episode: Transcript of Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

In this episode, Stephen Kosslyn—former Harvard professor and leading voice in cognitive science—shares how AI is reshaping the way we learn. He explains why “learning by using” leads to deeper understanding, and how AI can amplify memory, critical thinking, and creative problem-solving.

Kosslyn also explores where AI still falls short, the enduring power of the humanities, and what it takes to truly flourish in the age of intelligent tools. Drawing from his decades of research and his upcoming book Learning to Flourish in the Age of AI, this episode offers a powerful look at the future of education.

00:00 Introduction to Stephen Kosslyn and His Career
01:01 Active Learning
02:08 Retention in Learning
03:40 AI's Impact on Learning
04:18 Early AI Experiences
09:56 Cognitive Amplifier Loop
15:09 AI in Learning: Challenges & Potential
23:18 AI Personalization Complexity
28:45 Transfer Problem in Learning
30:55 Problem-Solving & Cognitive Limits
31:58 Evolutionary Learning & AI in Creativity
35:45 AI Context Switching Challenges
37:34 Student Motivation
39:50 Innovative Teaching Methods
42:22 Intrinsic vs. Extrinsic Motivation
54:11 Humanities in Learning
55:36 Final Thoughts & Reflections

📜 Read the transcript for this episode: Transcript of How AI Transforms Learning - with former Harvard professor and dean Stephen Kosslyn |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

In this episode, Diarra Bousso, founder of DIARRABLU, shares how she went from math teacher to fashion-tech entrepreneur—using generative AI and algorithms to create sustainable, scalable fashion while dramatically reducing textile waste.

She talks about treating AI as a creative partner, why transparency is key to growth, and how sharing her process fosters learning across her team. Diarra also lays out a bold vision for the future of fashion—where technology, tradition, and design thinking collide to challenge the industry's status quo.

DIARRABLU's website: Conscious Contemporary Lifestyle Brand – diarrablu
Diarra’s TED talk: TEDTALK – diarrablu 
Diarra's website: Diarra Bousso 

00:00 - Introduction to Diarra Bousso
00:40 - From Math Teacher to Fashion Designer
01:18 - Using AI to Visualize Fashion Designs
02:09 - Speeding Up the Fashion Design Process
03:34 - Fast, Sustainable Fashion with AI
05:40 - Customizing Fashion with AI Tools
07:59 - Creatives’ Resistance to AI
09:37 - AI as a Creative Amplifier
12:09 - Celebrating AI Successes in the Team
15:26 - AI as a Thought Partner for Strategy
23:11 - AI in Hiring and Operations
30:24 - Selling Designs Before They Exist
40:03 - “Leveling Up in Private”
49:33 - Teaching and Leading with AI
51:06 - Final Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of Founder of the Future: Diarra Bousso on AI-Powered Sustainable Fashion |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

Join us for an insightful conversation with David Boyle, an expert in audience research and data analytics, who is passionate about leveraging AI, especially language models, to enhance organizational decision-making. Drawing from his extensive background in corporate strategy and media, David reflects on how ChatGPT transformed his approach to research and decision-making. We delve into AI's profound impact across various industries, the crucial role of clear and effective AI prompts, and the iterative process of refining AI-generated outputs. David introduces his framework of the four P's—prep, prompt, process, and proficiency—as key to unlocking AI’s full potential. He also highlights the importance of human oversight in guiding AI to boost both efficiency and creativity, sharing practical applications and success stories from diverse fields.

This episode is followed by an bonus clip, where David uses this interview to do a full walk-through of how he uses AI to extract notes and insights from meeting he had. Its really worth a listen!

 Link to the files that David mention: https://docs.google.com/document/d/1EpHmpuvb23wvK7zGHkrFt7hftz7ULgv6q5KQ6zpcTIs/edit#heading=h.nvj144pyb5e4

Link to find more from David: https://linktr.ee/david_boyle
David at work: https://www.audiencestrategies.com/

00:00 Introduction to David Boyle
00:38 The Impact of Chat GPT on Corporate Decision Making
02:14 The Surprising Capabilities of AI in Audience Understanding
06:49 The Four P's of Effective AI Utilization
09:51 Real-World Applications and Success Stories
12:12 Overcoming Scepticism and Embracing AI
22:51 Practical Tips for Integrating AI into Daily Tasks
37:16 Refining AI Responses: The CARE Method
38:01 Success Stories: AI in Innovation
40:12 Challenges and Insights in AI Implementation
41:22 Exploring Audience Research with AI
43:28 Final Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes) |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

The 31 GPTs in 31 days project: Lab31 - https://lab31.xyz/
Jenny's website — https://queenofswords.co
Jenny's linkedin — https://www.linkedin.com/in/jenny-nicholson-4b01383/
And Jenny said this Medium article might be of interest! — https://medium.com/@missjenny/your-ai-task-force-is-missing-the-point-14078a4ef9c1

00:00 Introduction to Jenny Nicholson
00:29 The 31 Projects in 31 Days Challenge
00:43 The Power of Constraints in Creativity
02:34 Discovering GPTs and Early Experiments
05:24 The Magic of Large Language Models
08:25 Humanizing AI Interactions
16:35 Voice Interaction with AI
25:02 Empowering Creatives with AI
38:28 The Power of Trying: Overcoming Procrastination
39:56 Learning Through AI: Teaching and Executing
40:44 Automation Adventures: Google Sheets and Beyond
42:59 Creating GPTs: From Ideas to Execution
52:14 The Lazy LLM: A Fun Challenge
56:53 Empowering Individuals with AI
01:05:18 The Future of Creativity and AI
01:08:31 Concluding Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of Creatives Should Stop Being Afraid of AI! The incredible Jenny Nicholson makes a perfect pitch |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

In this episode, we talk with Phoebe Yao, founder and CEO of Pareto.ai, about fair and ethical data labelling platform aimed at advancing support for AI researchers. The episode addresses data labelers' challenges and stresses the need for higher standards and worker empowerment. We talk about the critical role of domain experts in AI training, the impact of ethical practices on data quality, and the broader implications for the future of work in AI. This episode offers valuable insights into how Pareto.ai supports workers and ensures quality, highlighting often-overlooked ethical concerns in the AI industry. Disclosure: Jeremy Utley is an angel investor in Pareto.ai

Website: Pareto: Premium AI & LLM Training Data Labeled by Elite Teams

00:00 Introduction to Pareto and Ethical Data Labelling
00:31 Spotlight on Pareto's Mission
01:53 Understanding Ethical Data Labelling
02:16 Challenges in the Data Labelling Industry
06:00 Impact of Ethical Practices on AI Training
08:03 The Role of Domain Experts in AI Training
13:28 Adapting to AI's Disruption in the Labor Market
20:56 Ethical Consumption of AI Products
25:44 Practical Uses of AI in Business
29:18 Closing Thoughts and Future of Ethical AI

Disclosure: Jeremy is an investor in Phoebe Yao’s company.

📜 Read the transcript for this episode: Transcript of A sobering talk about the need for ethical data for AI models with Phoebe Yao |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

Join us as we chat with Shir, the engineering lead of Notion AI, about her journey into AI, from her early fascination with Apple's speech-to-text technology to her impactful contributions at Google and Waymo. Shir shares insights into her current role at Notion, the innovative AI projects she's leading, and the unique culture of experimentation and failure that drives product development. Discover how AI drafts performance reviews in minutes, celebrates code deletion in team demos, and integrates seamlessly with Slack to provide precise answers.  Plus, learn about innovative tools like the AI writer that helps overcome writer’s block and enables effortless content creation. Get a behind-the-scenes look at how Notion's unique culture fosters innovation and continuous improvement.  

Learn how Notion leverages AI to enhance productivity, creativity, and collaboration, and get inspired by Shir's perspectives on the future of AI.

Website: NotionAi

00:00 Introduction to Shir and AI Journey
00:47 Early Fascination with AI
01:36 Career at Google and Voice Search
03:43 Transition to Waymo and Challenges
05:11 Joining Notion and Initial Impressions
06:09 Adopting AI at Notion
11:55 Internal Use and Impact of AI
15:12 Challenges and Innovations in AI Integration
20:05 Monitoring and Feedback Mechanisms
22:39 Strength and Flexibility in Product Development
23:44 Exploration vs. Exploitation Phases
24:47 Speed Enables Quality
27:50 Overcoming Sunk Cost Fallacy
30:36 Celebrating Failures and Learning
33:11 The Future of AI and Creativity
34:44 Practical Uses of AI in Daily Work
38:04 The Evolution of Human-Computer Interaction
41:02 Final Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of How to Increase Workplace Productivity. Notion's Lead AI Engineer Shir Yehoshua on High-Risk, High-Reward AI Projects |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

Steven Johnson, author of 14 books on the history of science and technology, discusses Google’s new writing and research tool, NotebookLM. He elaborates on how walking influences creativity, the importance of play in innovation, and shares insights into using AI for augmenting thought and memory. The conversation covers his role in co-creating NotebookLM with Google Labs, the importance of uploading sources for effective use, and the potential of AI to enhance both authorship and readership. Johnson also touches on potential future developments, such as recommending additional sources and addressing privacy concerns. The dialogue highlights the revolutionary potential of AI-driven tools in research and content creation.

00:00 Introduction to Steven Johnson
00:20 The Role of Walking in Creativity
02:27 The Importance of Play and Uselessness
04:35 Notebook LM: A New Research Tool
07:02 The Genesis of Notebook LM
09:29 Building and Innovating at Google Labs
12:48 Using Notebook LM for Writing and Research
22:24 Exploring New Book Ideas with Notebook LM
25:27 Exploring AI's Role in Research
25:56 Future of AI in Recommending Sources
26:44 Tone and Style in AI Writing
29:20 Privacy and Copyright Concerns
30:26 AI's Impact on Writing and Creativity
36:05 New Forms of Reading and Books
40:29 Practical Tips for Using NotebookLM
44:34 Reflections on the Future of Authorship

📜 Read the transcript for this episode: Transcript of The Future of Books and Improving Your memory with AI: Steven Johnson (Author and Google Labs) |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

In this episode, Juan Carlos shares his extraordinary journey from being a documentary filmmaker to becoming a product leader and app developer. He discusses his transition from film school at NYU to directing notable documentaries like 'Second Skin,' which explored the lives of individuals deeply integrated into online video games. Juan Carlos dives into his experience using ChatGPT as a developmental tutor to create an iPhone app from scratch, despite having no prior programming experience. He provides insights into project selection, overcoming technical challenges, and utilizing ChatGPT for productivity and self-development. Key takeaways include the importance of minimal viable products, leveraging AI for task automation, and innovative methods like using AI to analyze personal cognitive biases.

00:00 Introduction to Vanity and AI
01:02 Exploring Virtual Worlds
01:47 Transition to Digital and Photography
03:07 Project Selection and Mindset
08:30 Building an iPhone App with ChatGPT
10:38 Overcoming Technical Hurdles
32:39 Exploring Different Data Formats
32:43 Building a Basic iOS App
35:50 Defining the MVP
37:08 Navigating the App Store
37:55 Future Projects and Chatbots
41:48 Conclusion and Reflections

📜 Read the transcript for this episode: Transcript of Make ChatGPT Your Personal Tutor: Documentary Film Maker Juan Carlos On How ChatGPT Turned Him Into An iPhone App Developer 

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.