In this episode, Chip is joined by Karen Swim and Michelle Kane of the That Solo Life Podcast for part one of a special crossover episode exploring the practical effects of AI on agencies, solos, and the communications industry.

Karen and Michelle share their view that AI is no longer optional. Practitioners who resist it risk falling behind, while those who embrace it can dramatically expand their capabilities. The conversation goes beyond basic content creation, exploring how AI can elevate strategy, reinvigorate professional skills, and free up time for deeper, more creative thinking.

Chip, Karen, and Michelle also discuss the importance of treating AI like a new employee — providing context, voice, and guidance to get the best results — and address common concerns around ethics, privacy, and copyright. They encourage communicators who haven’t revisited these tools recently to dive back in, as the technology has advanced rapidly and shows no signs of slowing down. [read the transcript]

The post CWC 113: How AI impacts PR agencies and solos (featuring Karen Swim and Michelle Kane) appeared first on FIR Podcast Network.

In this episode, host Chip speaks with Emily Allard, the founder of 24 Sports Marketing. Emily shares her journey from being a professional softball player to starting her own sports marketing agency focused on women’s athletics. She discusses the challenges and opportunities in promoting women’s sports, emphasizing the importance of storytelling and education in digital marketing.

They also delve into the growth of women’s sports, the impact of key personalities, and the need for strategic and integrity-driven business practices. Emily offers insights for aspiring agency owners and highlights the potential future directions for her business. [read the transcript]

The post CWC 112: Building a Passion-Driven Agency (featuring Emily Allard) appeared first on FIR Podcast Network.

In this episode, Chip speaks with Ken Jacobs, principal of Jacobs Consulting and Executive Coaching, about providing constructive feedback to team members.

They discuss the importance of leadership coaching in the PR and communication space and the challenges of becoming a good leader without formal training. Ken emphasizes the necessity of providing constructive feedback that builds trust and respect, as well as the importance of listening and asking open-ended questions.

Chip and Ken also highlight the continuous process of coaching and the significance of maintaining open communication with team members to encourage their growth and success. [read the transcript]

The post CWC 111: Providing your team with constructive feedback (featuring Ken Jacobs) appeared first on FIR Podcast Network.

In this episode, Chip speaks with agency advisor Tim Kilroy about the challenges and strategies for running a small agency. Tim shares his extensive experience in digital marketing and agency coaching, highlighting the importance of flexibility and adaptability in leadership.

They discuss the notion of many agency owners being ‘accidental’ and the necessity of creative problem-solving and rigorous operational procedures in today’s tough economic and technological landscapes. The conversation emphasizes fostering a supportive and clear environment for agency teams, allowing for autonomy and decentralized decision-making to drive success. [read the transcript]

The post CWC 110: Embracing change as an agency owner (featuring Tim Kilroy) appeared first on FIR Podcast Network.

In this episode, Chip talks with Melissa Vela-Williamson of MVW Communications about her unique journey in public relations and the importance of content creation. Melissa shares her background, highlighting her non-traditional path into PR and her passion for using public relations for social good.

They discuss her focus on helping nonprofits and education clients, her role as a content creator, and her work as a columnist for the Public Relations Society of America. Melissa also delves into the impact of the COVID-19 pandemic on her business and the strategic approaches she took to maintain client relationships and grow her firm.

They explore the significance of writing books and producing various types of content, emphasizing the value of building relationships and demonstrating thought leadership in the communications industry. [read the transcript]

The post CWC 109: Thought leadership for agency growth (featuring Melissa Vela-Williamson) appeared first on FIR Podcast Network.

In this episode, Chip talks with Rachel Sales from the PR agency Enunciate about managing client communications in a chaotic world.

Rachel discusses the importance of empathy and strategy in addressing news and its impact on clients. They explore whether brand leaders should comment on current affairs, emphasizing the need for authenticity and aligning with business goals. Rachel shares a process for determining when and how clients should respond to news events.

The conversation also covers the evolving media landscape, the shift towards contributed content, LinkedIn strategies, and the importance of humanizing client messaging in turbulent times. [read the transcript]

The post CWC 108: Helping PR agency clients navigate a challenging communications climate (featuring Rachel Sales) appeared first on FIR Podcast Network.

In this episode, Chip discusses with Patrick Rogan of IgnitionHR the challenges small agency owners face in supporting stressed employees.

They delve into the impact of both work-related and external stressors on employee performance, noting the increased stress during and after COVID-19. Patrick shares strategies for addressing these issues, such as maintaining open communication, offering flexibility, and utilizing employee assistance programs.

They also discuss the balance between being supportive and maintaining business operations, emphasizing the importance of creative solutions and understanding regulatory requirements. [read the transcript]

The post CWC 107: How to support your team in times of stress (featuring Patrick Rogan) appeared first on FIR Podcast Network.

In this episode, Chip chats with Lee McKnight, Jr. from RSW/US about the findings from their latest survey on agency and marketer perspectives.

They discuss key topics such as the discrepancies between agencies’ efforts to productize services versus clients’ preference for customized solutions, the increasing trend towards fixed-fee pricing over hourly billing, and the importance of staying ahead of trends to meet client expectations.

The conversation touches on the effectiveness of direct outreach and the role of AI and short-form video in modern agency practices. They also highlight the need for more meaningful client conversations and the diminishing popularity of RFPs as agencies focus on quality over quantity in their business development efforts. [read the transcript]

The post CWC 106: Client perspectives on agencies in 2025 (featuring Lee McKnight, Jr.) appeared first on FIR Podcast Network.

In this episode, Chip talks with Karen Swim of Solo PR Pro about the challenges faced by solos and small agency owners in the current chaotic environment. They discuss the impact of economic, political, and societal issues on public relations and communications, emphasizing the need for adaptability in business strategies.

They highlight the importance of diversifying communication tactics beyond traditional media relations, focusing on owned and internal communications, and the value of continuous business development. The conversation also covers managing anxiety among employees, clients, and agency owners themselves, and the importance of peer support and professional community engagement. [read the transcript]

The post CWC 105: Communicating in the face of chaos, confusion, and conflict (featuring Karen Swim) appeared first on FIR Podcast Network.

In this episode, Chip talks with Steve Guberman of Agency Outsight about coaching agency owners through problems that they universally face.

Steve shares insights into setting realistic expectations with clients, avoiding over-servicing, and adjusting scopes and pricing appropriately.

Key topics include continuous communication, team involvement in the sales process, and the value of postmortems to learn from both successes and failures.

Additionally, they discuss the benefits of asking questions, remaining curious, and leveraging referrals and testimonials for business growth. [read the transcript]

The post CWC 104: How agency owners can avoid scope creep (featuring Steve Guberman) appeared first on FIR Podcast Network.