Welcome to Chatter with BNC, Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people.

On today’s episode, we have Eric Grindley, CEO and founder of Esquire Advertising, an advertising technology company in Durham. Grindley, who is included in Business North Carolina's 2022 Power List, and Jennings Cool Roddey discuss how ad tech helps companies advertise by leveraging data for more effective digital advertising along with traditional advertising. Grindley talks about his company's journey and growth over the years, among other things.