Welcome to Chatter with BNC, Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people.

In this episode of Chatter with Business North Carolina, host Ben Kenney speaks with marketing expert Winn Maddrey about the evolving landscape of media and marketing, the impact of AI, generational differences in communication, and their shared love for music. They discuss how companies are adapting to changes in media consumption and the importance of quality content, while also reflecting on personal experiences.