In this episode Bobbie demystifies Facebook Ads and how you can make them work for you. 

• How Facebook wants to work and why that matters to your marketing.
• Why super targeted targeting (1000 people) actually HURTS your ads.
• The general rule of thumb for AD spend per number of people in your interest targeting.
• What does relevancy mean and what's the number you're shooting for.
• The minimum number of days Facebook needs to optimize the algorithm.
• The parts of a Facebook AD and which sections make the most impact for testing.
• The advantages of ADsets for dialing in your message.
• Some of the ways the algorithm works with users feeds to optimize your targeting.