How to use the power of naming something to help your copy convert at a higher rate.

Show Notes:

• What does the "Roaring 20's' have to do with marketing?
• How to make your 'thing' special.
• When can naming your product hurt your conversions.
• What is "Google Stopping" and why should it matter.
• Why you need to add your own spin to a common process/product you sell.
• How a beer company stood out from the competition by 'naming' something special.

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