Adam is the Founder and CEO of Retention.com (formerly Getemails) which he's bootstrapped to 14m ARR in 2 ½ years with six people. Retention.com is an identity resolution service that can identify one-third of your anonymous website traffic so you can market to those potential customers. Yes, read that sentence again, it’s magical. Before Retention, Adam was the founder/CEO of Robly Email Marketing, which was bootstrapped and he exited for 8 figures to private equity in 2020.

This is part two of the episode with Adam Robinson. In the previous episode, he talks about revolutionary ways to get quality email addresses and the legalities behind them. Now, we continue the conversation on email marketing for e-commerce. 

[00:01 - 11:41] How retention.com Could Help with Your E-Commerce Business

• It allows you to put the pixel and integrate it into your email service provider from your website
• Retargeted people through email are often what converts
• Here’s how Adam calculates the ROI of an email address
• The best way to own an audience without paying for media access is to contact it over and over again

[11:42 - 18:07] Make The Most Out of Your List

• Instead of comparing your conversions, CTR, etc. to the industry, convert it to what you’re doing currently
• You can see real results in ideally 60 days as it takes a while for the audience to warm up and repeat purchase
• You are leaving money on the table if you do not:
  • Set up an abandoned cart and add an SMS collection/message
  • Product abandonment setup
• Want some Amazon refunds? Check out GETIDA
• Promo code: FTM400

[18:08 - 30:30] Closing Segment

• The importance of having a lean, cashflow-positive business
• Adam shares his experience of setting up a good SAaS business and how it is different from venture capital
• Who are the perfect customers for Retention.com
• The Fire Round
• Check out Adam’s recommended books

Quotes:

“When you see the results, scale it up. And if you don't cancel it.” - Adam Robinson

“The real results come after doing it for a long time.” - Adam Robinson

“Until you have it, you shouldn't do anything else other than try to get it done.” - Adam Robinson

Resources Mentioned:

www.ycombinator.com

The Four Steps to the Epiphany by Steve Blank

GETIDA

Connect with Adam

Website: www.retention.com

Instagram: https://www.instagram.com/adamlanerobinson/

LinkedIn: https://www.linkedin.com/in/adam-robinson-64409348

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