On this episode, John and Mark call out every single person who, in the name of “BD”, has sent a useless “I’m just checking in” email that produced zero results. We'll break down:

• Why "checking in" is bullsh*t
• The hamster wheel of ghosting (and why it happens)
• The role of the magic email

After listening to this episode, you'll have a new tool in your toolkit to get your pipeline moving.

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