The checklist is a simple yet overlooked tool in making investment decisions. If you haven't been using one up until now, it is a good idea to begin thinking about its importance.

Buying and selling stocks is easy - too easy these days.  Technology has reduced the smallest distance between impulse and action to the point where a day trader may not remember how many times the same stock was bought and sold within a single trading day. 

When we buy shares of a company, we become fractional owners. If we want to own a company for the long term, naturally we should care about a great many things that will affect the health and prosperity of the business. And so it makes sense to list those attributes you believe to be important in an investment. Don't leave it up to your experience or mood on the day you transact - have a checklist and ensure you have run through it before making a decision to buy that shiny new opportunity.

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