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When Terrence Dwyer received a knock on his door and a flyer for a solar panel system small enough to fit on his deck, he was quickly sold. Solar systems that plug into regular wall outlets have been popular in Europe for years and are gaining traction in the U.S. for their affordability and simple installation.
“We thought absolutely, let’s do this right away,” said Dwyer, who lives in Oakland, California.
These small-scale solar systems could become attractive to more homeowners now that President Donald Trump’s sweeping budget-and-policy package will scrap residential rooftop solar tax credits and may shift interest to cheaper alternatives. Even before the GOP bill passed, manufacturers of the smaller systems known as plug-in or balcony solar were seeing increased demand and other positive signs such as a new Utah law streamlining regulations for homeowners to buy and install them. The systems about the size of a door haven’t been as widely adopted in the U.S. as in Europe because of lack of awareness, patchwork utility rules and limited availability.
The $2,000 plug-in solar system installed on Dwyer’s backyard deck in March consists of two 400 watt panels, an inverter, a smart meter and a circuit breaker. It saves him around $35 per month on his power bill because he is consuming less energy from the grid, but he said reducing his carbon footprint was his primary motivation.
“We like the environmental benefits of solar and wanted to engage with solar in some fashion,” Dwyer said.
Had Dwyer opted for rooftop solar, he would have paid $20,000 for the system and $30,000 to upgrade his roof to support the panels.
Installing a plug-in solar system requires some homework. What power companies let customers do with energy-generating equipment varies, which is why prospective purchasers should check their utility’s policies first. Building permits might be required depending on the municipality. Some systems can be self-installed, while others may require an electrician. For example, some kits have meters that must be wired into a home’s circuit breaker.
Removing hurdles for plug-in solarDwyer bought his system from Bright Saver, a nonprofit company in California that advocates for plug-in solar. In addition to the type Dwyer bought, the company also offers a smaller model costing $399 that recently sold out in six days.
“The interest and demand have been overwhelming,” said Cora Stryker, a founder of Bright Saver. “It is clear that we are hitting a nerve — many Americans have wanted solar for a long time but have not had an option that is feasible and affordable for them until now.”
Kevin Chou, another founder of Bright Saver, said wider adoption of the systems in the U.S. has been hindered by utility policies that create uncertainty about whether they’re allowed and a lack of state and local policies to make clear what rules apply.
Some utilities contacted by The Associated Press say plug-in solar systems require the same interconnection applications as rooftop panels that send electricity back to the wider network. But Steven Hegedus, an electrical engineering professor at University of Delaware, said he doesn’t understand why a utility would need to require an interconnection agreement for plug-in solar because, unlike rooftop systems, they are designed to prevent energy from flowing to the grid.
Still, if in doubt, a customer should follow their utility’s policy.
During the early days of plug-in solar’s growth, some opposition from utilities is likely since customers are buying less energy, said Robert Cudd, a research analyst at the California Center for Sustainable Communities at the University of California, Los Angeles.
“Utilities really prefer everyone being a predictable and generous consumer of the electricity they sell,” Cudd said.
This year, Utah enacted a novel law supporting plug-in solar by exempting certain small-scale systems from interconnection agreements and establishing safety requirements such as being certified by a nationally recognized testing organization such as Underwriters Laboratories. It appears to be the only state that’s passed legislation supporting plug-in solar, according to the National Conference of State Legislatures.
Republican state Rep. Raymond Ward, who sponsored the legislation, said the smaller systems allow people to better manage where their energy comes from and what they pay.
“Europe has these things. You can go buy them and they work and people want them. There is no reason why we shouldn’t have them here in the United States,” Ward said.
Bright Saver says they are lobbying other states for similar legislation.
Alexis Abramson, dean of the University of Columbia Climate School, also applauded Utah’s move.
“We actually need more localities, more states putting in allowances for this type of equipment,” she said.
Plug-in solar availability and savings potentialSome questions remain about how much customers could save. Severin Borenstein, a professor at the University of California, Berkeley’s Haas School of Business, said the cost of some portable solar systems in the U.S. would make it hard for customers to come out ahead on their utility bills over the time they own them. He estimates the price of a $2,000 system in the U.S. works out to paying about $0.20 a kilowatt-hour over a 25-year period, which only saves people money if they have high utility costs. By comparison, Borenstein said the cost of systems sold in Europe, typically around $600, is equivalent to paying about $0.05 or $0.06 per kilowatt-hour over 25 years.
Baltimore resident Craig Keenan said saving money was only part of why he installed one of the smaller Bright Saver models on his balcony in July.
“I’m interested in renewable energy because the amount of carbon emissions that we produce as a species is very, very unsustainable for our world,” he said.
He said he expects the system will save him about $40 per year on utility bills, so it would take him about 10 years to recoup the cost of the kit.
Keenan, a mechanical engineer, said installation took him 10 to 15 minutes.
“I think anyone can install this,” he said. “It’s not complicated. It doesn’t require a technical degree.”
Other companies selling plug-in solar kits include Texas-based Craftstrom. It has sold about 2,000 systems in the U.S. since 2021, mostly in California, Texas and Florida. The company’s basic kits contain a solar panel that can fit in a backyard or other sunny space, along with equipment to maintain and regulate the flow of energy including an inverter and smart meter.
Kenneth Hutchings, Craftstrom’s chief revenue officer, said their U.S. sales rose this year even before the passage of the GOP tax bill, and he expects demand for plug-in solar to increase further as federal rooftop solar credits expire.
The company advises customers to notify their power company before installation, but it has “never had any pushback from any utility,” said Michael Scherer, one of the founders of Craftstrom.
China-based EcoFlow plans to begin selling plug-in solar systems in Utah and expand to other states if supportive legislation is passed, said Ryan Oliver, a company spokesperson.
“This is an example of where technology is sort of ahead of the regulators,” Oliver said, adding: “As this rolls out to more of a nationwide product, we expect it will become more mainstream as people understand it better.”
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Associated Press video journalist Mingson Lau in Baltimore contributed to this report.
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The Associated Press’ climate and environmental coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.
NEW YORK (AP) — Shoppers spent at a healthy pace in July, particularly at the nation’s auto dealerships, as they appear to shrug off President Donald Trump’s tariffs, which are starting to take a toll on jobs and lead to some price increases.
Retail sales rose a solid 0.5% last month, and June spending was stronger than expected, according to the Commerce Department’s report released Friday. June’s retail sales were revised upward to 0.9%, from a 0.6% increase, the agency said. The pace in July matched economists’ estimates.
The increases followed two consecutive months of spending declines — a 0.1% pullback in April and a 0.9% slowdown in May.
Excluding auto sales, which have been volatile since Trump imposed tariffs on many foreign-made cares, retail sales rose 0.3% in July.
Auto sales rose 1.6%. They appear to have returned roughly to normalized spending after a surge in March and April as Americans attempted to get ahead of Trump’s 25% duty on imported cars and parts and then a slump after that, according to Samuel Tombs, chief U.S. Economist at Pantheon Macroeconomics.
The data showed solid spending across many retail sectors. Business at clothing stores was up 0.7% while online retailers saw a 0.8% increase. Business at home furnishings and furniture stores rose 1.4%.
However, at electronics stores, sales were down 0.6%. And business at restaurants, the lone services component within the Census Bureau report and a barometer of discretionary spending, fell 0.4%, however as shoppers are focusing on eating at home to save money.
A category of sales that excludes volatile sectors such as gas, cars, and restaurants rose last month by 0.5% from the previous month. The figure feeds into the Bureau of Economic Analysis’s consumption estimate and is sign that consumers are still spending on some discretionary items
July’s spending likely got a boost from Amazon’s Prime Day sales and competing online sales at Target, Walmart and other retailers, analysts said.
“Consumers have a little more spring in their step,” said Christopher S. Rupkey, chief economist at FWDBonds LLC, a financial markets research firm. “Whether this is simply whistling in the dark, time will tell, but the tariff headline chaos did not keep consumers at home in July with the one caveat that they reduced their dining out spending. Retail sales do not give the economy a complete bill of health, but at least the consumer is not in headlong retreat.”
But Rupkey noted that time will tell how consumers will react when they see higher prices on goods in shops in the mall in the months to come.
Tariffs are starting to take a toll in other parts of the economy.
Earlier this month, the Labor Department reported that U.S. hiring is slowing sharply as Trump’s trade policies paralyze businesses and raise concerns about the outlook for the world’s largest economy. U.S. employers added just 73,000 jobs last month, the Labor Department reported, well short of the 115,000 expected.
Another government report, issued Tuesday, on U.S. inflation showed that inflation was unchanged in July as rising prices for some imported goods were offset by declining gas and grocery prices, leaving overall prices modestly higher than a year ago.
Consumer prices rose 2.7% in July from a year earlier, the same as the previous month and up from a post-pandemic low of 2.3% in April. Excluding the volatile food and energy categories, core prices rose 3.1%, up from 2.9% in June. Both figures are above the Federal Reserve’s 2% target.
On a monthly basis, prices rose 0.2% in July, down from 0.3% the previous month, while core prices ticked up 0.3%, a bit faster than the 0.2% in June.
The new numbers suggest that slowing rent increases and cheaper gas are offsetting some impacts of Trump’s sweeping tariffs.
Many businesses are also likely still absorbing much of the cost of the duties. The consumer price figures likely reflect some impact from the 10% universal tariff Trump imposed in April, as well as higher duties on countries such as China and Canada.
But that may change. U.S. wholesale inflation soared unexpectedly last month, signaling that Trump’s taxes are pushing costs up and that higher prices for consumers may be on the way.
The Labor Department reported Thursday that its producer price index — which measures inflation before it hits consumers— rose 0.9% last month from June, biggest jump in more than three years. Compared with a year earlier, wholesale prices rose 3.3%. The figures were much higher than economists had expected.
The report comes as major retailers like Walmart and Target are slated to report their fiscal second-quarter earnings reports starting next week. Analysts will stud the reports to see how much retailers are absorbing the costs and how much they’re passing on to shoppers. They’ll also want to get insight into the state of consumer behavior heading into the critical fall and winter holiday seasons.
In May, Walmart, the nation’s largest retailer, warned t hat it had increased prices on bananas imported from Costa Rica from 50 cents per pound to 54 cents, but it noted that a large sting for shoppers wouldn’t start to appear until June and July. The retailer’s chief financial officer, John David Rainey, told The Associated Press that he thought car seats made in China that were selling for $350 at Walmart would likely cost customers another $100.
But a growing list of companies including Procter & Gamble, e.lf. Cosmetics, Black & Decker and Ralph Lauren told investors in recent weeks that they plan to or have already raised prices.
Some, like eyewear retailer Warby Parker, are trying to be selective and are trying to focus on raising prices on just their premium products as a way to offset the higher costs from tariffs.
Warby Parker told analysts last Thursday that it plans to keep its $95 option. But it’s increasing prices on select lens types. It also wants to cater more to older shoppers who need more expensive progressive lens. Warby Parker said that progressives, trifocals and bifocals make up roughly 40% of all prescription units sold industrywide.
But just 23% of Warby Parker’s business now is made up of progressives. Company executives said progressives are its highest priced offering and offer the highest profit margins.
“We were able to quickly roll out select strategic price increases that have benefited our growth,” Neil Blumenthal, co-chairman and co-founder and co-CEO of Warby Parker, told analysts last week.
The U.S. economy is in a strange place. Inflation is stubborn at 2.7%, job growth numbers have been revised down, trade barriers are up, investment sentiment is dropping in some quarters like the global market for U.S. bonds, and yet the stock market keeps climbing to fresh records.
Is the U.S. economy in its weird era? Are we about to go into a recession? Or are we set for a fresh round of market records?
To figure it all out, BBTW editor Peter Green spoke with Claudia Sahm, Chief Economist for New Century Advisors, and a former economist at the Federal Reserve. She is best known for the “Sahm rule,” a Fed economic indicator for identifying recessions in real-time.
What’s going on with the economy? Half the world is saying we’re in trouble, and the other half is saying, “look how wonderful it all is.”Claudia Sahm: There’s data out there for everyone. Growth has slowed this year, and some of that is we’d had a few years of really remarkable growth in the U.S., far exceeding our peers. So some of that slowing down probably was getting back to something more typical. In addition, there have been policies put in place — not just the tariffs, but also immigration, that have a big effect on slowing the growth of the labor force. That’s an absolute key input into how much the economy grows. Then we’ve had a lot of uncertainty, and that also tends to slow down business decisions and household decisions, and so in the first half of the year, real inflation-adjusted GDP growth slowed considerably relative to last year. We have seen inflation start to pick up, and we’re moving in the wrong direction.
What’s fueling that?A lot of that has to do with the tariffs, which are slowly being passed through to consumers as a price increase that shows up as inflation. You could look at this economy and point to a very mild case of what we call stagflation: Growth slowing and inflation moving up. It’s not a given that [the Fed] starts cutting interest rates quickly, because inflation still is and has been for over four years above their target.
The president keeps saying that interest rates are too high and a rate cut would stimulate the economy, making it cheaper to buy homes, invest in business and pay down debt, including the national debt. To what extent is that true?It’s a very persuasive narrative, and it’s what people would like to hear. The piece missing from the narrative is that inflation is still elevated. The Consumer Price Index and the Personal Consumption Expenditure Index that the Fed focuses on are elevated. So if the Fed were to cut interest rates aggressively, then you could be in a situation where it would stimulate demand and that could be a problem in terms of inflation taking back off.
So what should we be looking for, then?The Fed is in risk management mode. It’s considering the risks of inflation becoming persistent, or even moving higher, and the risks of employment falling further. The unemployment rate at 4.2% is still very low. Inflation is going to move back down to target. The Fed knows that if we keep putting on this much pressure, we might lose the labor market. So it’s a timing question within the Fed.
Speaking of the unemployment rate, you’re famous for the concept of looking at the three-month moving average increase in unemployment to determine if the economy is in a recession. Is that an imminent danger?Not in the near future. While [unemploiyment] moved up in July, it’s been relatively stable over the past year, between 4% and 4.2%, so the Sahm Rule calculation is far from its trigger now. We went from having very high immigration to now the reverse, and as you have fewer workers out there looking for jobs, you don’t have to create as many jobs to keep the unemployment rate low.
Has the data been affected by the fact that many of those who are now without jobs may be undocumented or afraid to register for unemployment or answer household surveys?A chilling effect in terms of participating in the survey could absolutely be at play, [and] you are taking a number of people seeking work out of the labor force. Typically, the changes are gradual. Aging happens slowly. When you have abrupt changes in the labor force survey, like with these immigration changes, which were very large increases in immigration followed by a very big decrease in immigration, that’s a different kind of shock. It’s not a recession, it’s just the economy will grow more slowly.
Is there a structural threat to the US economy that things could permanently shift because of the tariff war, and what that’s been doing to the flow of goods and investment?That risk is there, but as policies change and the administration walks back and tones down some of the more aggressive tariffs, not so much. The U.S. was really outperforming the rest of the world in growth and in productivity, and we’ve seen a regression to the mean, but the risk of a structural decline is more prominent than we should be comfortable with. When it becomes part of the conversation, you have a problem.
This interview has been edited and condensed for brevity and clarity.
—Peter S. Green
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Elon’s WorldNew York, NY – August 11, 2025 – The highly anticipated fintech show Taking Stock, born from the collaboration between the New York Stock Exchange (NYSE), Money20/20, FINTECH.TV and Cheddar will officially premiere on August 18, 2025, airing Monday-Friday from 3:58 pm to 4:30 pm ET.
First unveiled in June at Money20/20 Europe, Taking Stock blends live reporting from the NYSE trading floor with insights from top industry voices, on-location coverage of major fintech events, and a highly interactive, social-first approach. Designed to inform, entertain, and engage, the show will reach a combined audience of 10s of million viewers across broadcast, streaming, and social platforms.
The series will be hosted by award winning journalist J.D. Durkin, known for his sharp market analysis, engaging on-air presence, and ability to translate complex financial topics into accessible, compelling narratives. Durkin will anchor the program from the NYSE trading floor, guiding viewers through breaking news, expert interviews, and stories driving the future of money.
“There’s something electric about being on the NYSE floor as the bell rings and the day’s final trades come through,” said J.D. Durkin. “Our job with Taking Stock is to take that energy, pair it with expert insight, and deliver it to viewers in a way that feels both immediate, meaningful and easy to digest.”
“August 18 marks more than just the debut of a new show — it’s the start of a daily touchpoint for anyone who wants to understand where money and technology are heading next,” said Scarlett Sieber, Chief Strategy & Growth Officer at Money20/20. “We are thrilled to be part of a show that is truly going to change the game on what a fintech media show should be.”
At Cheddar, the excitement is equally high. Lauren Babbage, VP of Content, explained: “Cheddar has always believed that business news can be bold, fast-moving, and engaging. With Taking Stock, we’re joining forces with incredible partners to deliver that same energy to the fintech space — right as the market wraps for the day.”
For FINTECH.TV, Taking Stock is a natural extension of its mission to connect the global fintech community. “This show brings the heartbeat of the NYSE to audiences worldwide in real time,” said Troy McGuire, Head of Content & Programming at FINTECH.TV. “It’s fast, informed, and built for today’s viewers.”
“The end of the trading day is more than just a number on a screen — it’s the moment the market tells its story,” said Joe Benarroch, Head of Content, Media Partnerships & Distribution, NYSE. “With Taking Stock, we’re able to capture that story as it happens, tie it to the larger forces shaping finance and technology, and share it in a way that connects with people whether they’re on the floor of the Exchange or halfway around the world.”
Broadcast Time
– Premiere Date: Monday, August 18, 2025
– Schedule: Daily, 3:58pm – 4:30 pm ET, taking you through the NYSE Closing Bell
Where can I view Taking Stock:
Watch on NYSE, Cheddar, FINTECH.TV, and StockTwits for the full social first vertical video experience
For more information, please contact:Tina LoncaricGlobal Head of PRMoney20/20[email protected]M: +1 469 288 5556
About The New York Stock Exchange
The New York Stock Exchange, part of Intercontinental Exchange (NYSE:ICE), is capitalism at its best, the belief that the free and fair markets offer every individual the chance to benefit from success. We set the standard with our unparalleled trading platform, enabling entrepreneurs, innovators, and investors to raise the capital they need to change the world. We want to share our vision for good governance, transparency, and trust with our listed community, furthering the responsible development of global business. The NYSE offers a dynamic platform for content that delivers live and on-demand video programming—such as the flagship “NYSE TV Live” morning show, exclusive executive interviews, and coverage of Opening and Closing Bell ceremonies and fosters collaboration across industries by connecting capital, culture, and creativity. Available globally through the NYSE TV App and multiple social and broadcast platforms, NYSE Content offers unique behind-the-scenes access to Wall Street’s key moments while empowering the NYSE Community, media companies, content creators, and technology partners to share diverse perspectives. In the “Partnership Era,” NYSE Content is building a vibrant, creative community that drives innovation and growth for all participants.
About Money 20/20
Launched by industry insiders in 2012, Money20/20 has rapidly become the heartbeat of the global fintech ecosystem. Over the last decade, the most innovative, fast-moving ideas and companies have driven their growth on our platform. Mastercard, Wise, J.P. Morgan, SHIELD, Convera, Stripe, Google, VISA, Adyen, and more make transformational deals and raise their global profile with us. Money20/20 attracts leaders from the world’s greatest banks, payments companies, VC firms, regulators and media platforms: convening to cut industry-shaping deals, build world-changing partnerships and unlock future-defining opportunities in Bangkok (22-24 April 2025), in Amsterdam (3-5 June 2025), in Riyadh (15-17 September 2025), and in Las Vegas (26-29 October 2025). Money20/20 is where the world’s fintech leaders convene to grow their businesses. Money20/20 is part of Informa Festivals. Follow Money20/20 on X and LinkedIn for show developments and updates. We’re Where Money Does Business.
About FINTECH.TV
FINTECH.TV is the global media platform for the next generation of financial leaders, innovators, and investors. With a flagship studio at the New York Stock Exchange and additional coverage from ADGM in Abu Dhabi and London, FINTECH.TV delivers live and on-demand content in finance, crypto, AI, and sustainability. Through its partnership with ReachTV, the network streams across 500K hotel rooms and 2,500 airport screens. Recent acquisitions include Bull Street, Coin Street, and Breakout Audio, expanding its footprint across newsletters, social audio, and next-gen financial storytelling.
About Cheddar
Cheddar is the news network for the next generation of innovators, decision-makers, and trendsetters in finance, tech, and business. With smart, conversational coverage, Cheddar delivers stories about the people, ideas, and trends shaping the future. From startup breakthroughs to market-moving moments, Cheddar keeps viewers informed, inspired, and ahead of the curve.
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