The need to present a professional persona to the world is now pretty much assumed. In fact, in some circles it is expected. Social media platforms have paved approaches and practices that allow us to reach thousands, if not millions, of eye balls. The process and outcomes of shaping our image and narrative for the consumption of others is often referred to as 'branding'. But questions remain: do these efforts work (to what end is yet another question), and is it worth our time?

In this Cheeky Half Paul takes his usual contrarian position, while KG tries to talk some practical sense into his cynical tone. To brand, or not to brand. Is that really the question?

Join us and let us know what you think!

We'd love to hear what you thought of this conversation.

Please let us know through either of the options below.

Please reach out on [email protected] or visit us at www.leadershipdecanted.com

Disagree or agree with anything we've said? How wrong are we?!? Are there any leadership topics you'd like us to discuss (or perhaps other books or podcasts that might set us straight!)? Maybe you'd like to recommend a favourite wine!