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In episode 15 of this season’s Digital and Dirt podcast, Sophie Kelly, SVP of North American Whiskeys Portfolio at Diageo, joins Ian Dallimore to discuss the unique brands she represents and community-driven creative marketing campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 4:14 Sophie's Whiskey Portfolio
4:15 - 7:07 Community Driven Marketing 
7:30 - 12:20 Importance of Understanding Brands
12:21 - 16:50 Celebrating Progress & Equality (Jane Walker)
17:30 - 21:24 Thoughtful & Authentic Advertising 
21:25 -  23:35 Crown Royal OOH Campaign 
23:50 - 29:16 Hyper-Local OOH Campaigns
29:17 - 34:26 Inspiring Creativity & Making a Positive Impact