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Cheesecake Factory Does This - Why Niching Down Works with Emily Reynolds | BWI #193
Episode 193 - Cheesecake Factory Does This - Why Niching Down Works with Emily Reynolds
Emily Reynolds, a veteran PR expert, found that trying to do everything dilutes a brand, calling it the "Cheesecake Factory effect". She shares her journey from broad journalism to niching into high-level crisis communication and reputation management. We discuss how narrowing focus eliminates scarcity mindset and immediately increases ROI.
Key Takeaways
● Scarcity mindset leads to too many titles, watering down what makes you special.
● A clear niche helps people know exactly what you are known for in your industry.
● Crisis management success is underwhelming because preventative planning mitigates public disaster.
● Business growth turns into ROI when we fine-tune the niche and storyline.
● We must let our words move the mountain we want to climb and keep the ripple positive.
ResourcesGuest Bio:
Emily Reynolds is a 15+ year veteran in the PR space. She is the founder and CEO of her own award-winning lifestyle firm, R Public Relations. Her firm employs a team of 20 publicity and marketing specialists. Emily is known for her strategic client campaigns, results-driven reputation-building, and expert-level crisis comms. R Public Relations is headquartered in Nashville with satellite offices throughout the country. Emily's goal is to help clients have something they are known for within their industry.
Connect with Emily:
● R Public Relations Website: https://rprfirm.com/
● Instagram: @rpremily https://www.instagram.com/rpremily
● LinkedIn: https://www.linkedin.com/in/emily-reynolds-bergh-rprfirm/
Connect with JeanneI believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.
For more information on Jeanne's coaching programs for coaches and consultants:
- https://jeanneomlor.com/reviews/
For elite coaching for CEOs, celebrities, and icons:
- https://jeanneomlor.com/private-label-advisory/
Follow Jeanne on Instagram:
- https://www.instagram.com/jeanneomlor/
View all episodes
By Jeanne OmlorEpisode 193 - Cheesecake Factory Does This - Why Niching Down Works with Emily Reynolds
Emily Reynolds, a veteran PR expert, found that trying to do everything dilutes a brand, calling it the "Cheesecake Factory effect". She shares her journey from broad journalism to niching into high-level crisis communication and reputation management. We discuss how narrowing focus eliminates scarcity mindset and immediately increases ROI.
Key Takeaways
● Scarcity mindset leads to too many titles, watering down what makes you special.
● A clear niche helps people know exactly what you are known for in your industry.
● Crisis management success is underwhelming because preventative planning mitigates public disaster.
● Business growth turns into ROI when we fine-tune the niche and storyline.
● We must let our words move the mountain we want to climb and keep the ripple positive.
ResourcesGuest Bio:
Emily Reynolds is a 15+ year veteran in the PR space. She is the founder and CEO of her own award-winning lifestyle firm, R Public Relations. Her firm employs a team of 20 publicity and marketing specialists. Emily is known for her strategic client campaigns, results-driven reputation-building, and expert-level crisis comms. R Public Relations is headquartered in Nashville with satellite offices throughout the country. Emily's goal is to help clients have something they are known for within their industry.
Connect with Emily:
● R Public Relations Website: https://rprfirm.com/
● Instagram: @rpremily https://www.instagram.com/rpremily
● LinkedIn: https://www.linkedin.com/in/emily-reynolds-bergh-rprfirm/
Connect with JeanneI believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.
For more information on Jeanne's coaching programs for coaches and consultants:
- https://jeanneomlor.com/reviews/
For elite coaching for CEOs, celebrities, and icons:
- https://jeanneomlor.com/private-label-advisory/
Follow Jeanne on Instagram:
- https://www.instagram.com/jeanneomlor/