Episode 203 - The Simple Key to Success - Align, Believe, and Choose with JM Ryerson

JM Ryerson, a coach and author who founded and sold three businesses, shares how he achieved professional success but faced personal unhappiness, nearly losing his marriage and struggling with his weight. He explains how taking radical accountability and implementing the simple ABC framework led him to upgrade his life and find true fulfillment and work-life harmony.

● Use the simple Align, Believe, Choose (ABC) framework to double your company's revenue.

● Understand that alignment requires looking inward to define what you are passionate about and stand for.

● To transform your beliefs, question the truth and utility of any self-limiting stories.

● Rewrite your story and use creative visualization, as the subconscious mind doesn't know the difference.

● Choose to be a victor, not a victim, as nobody else is coming to save you.

Guest Bio

JM Ryerson helps leaders and teams excel through winning cultures, mindset mastery, and practical strategies. His performance ecosystem empowers professionals to unlock authenticity, boost team performance, and drive lasting growth. Having founded and sold three successful businesses, JM dedicates his expertise to helping high-achieving professionals succeed without sacrificing fulfillment. As a sought-after Leadership & Performance Coach, International Speaker, and host of the Let's Go Win podcast, he brings over 20 years of experience building thriving companies and elite sales teams. Through his signature Win From Within Coaching Program, JM guides leaders and entrepreneurs to achieve true work-life harmony. His clients typically double revenue in the first year by balancing Strength, Energy, Love, and Freedom. JM is the co-founder and CEO of Let's Go Win and the author of the best-selling books Let's Go Win, Champion's Daily Playbook, and Upgrade.

References Mentioned

● S.E.L.F. Quiz (Free Giveaway): https://selfquiz.scoreapp.com

JM Ryerson's Website & Social Accounts

● Website: https://letsgowin.com

● Win From Within Program: https://www.letsgowin.com/win-from-within

● Podcast on Apple: https://podcasts.apple.com/us/podcast/lets-go-win-podcast/id1517669567

● Podcast on Spotify: https://open.spotify.com/show/5NXkgcxlZ0moDtlKZRio2G

● LinkedIn: https://www.linkedin.com/in/jm-ryerson

● Instagram: @letsgowin365 https://www.instagram.com/letsgowin365 https://www.instagram.com/letsgowin365

● Facebook: https://www.facebook.com/letsgowin365

● YouTube: https://www.youtube.com/@letsgowin

● Twitter: https://x.com/Letsgowin365

● TikTok: https://www.tiktok.com/@letsgowin365

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

● https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

● https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

● https://www.instagram.com/jeanneomlor/

Episode 202 - The Power of Dopamine Hits - Gamified Business Strategy with Paul Pape

Paul Pape, known as the "Santa for nerds," initially pursued a career in scenic design but found the financial realities of the creative industry challenging. Drawing on his versatile theatrical training and adaptability, he became a sought-after custom creator. This journey led him to develop gamified business strategies to help creatives and corporations turn their passions into profitable quests, helping them overcome the "starving artist myth".

● Gamifying business changes the mindset, approaching tasks as engaging quests rather than daunting challenges.

● Small accomplishments, like manually crossing off items on a list, release dopamine and increase motivation.

● Translating complex business terminology, like return on ad spend (ROAS), into gaming analogies makes concepts accessible.

● We found that applying game principles helps adults learn better, retain information, and view their work as fun.

● Paul encourages everyone to be the hero of their own adventure and to avoid being a Non-playable Character (NPC).

Guest Bio: Paul Pape

Paul Pape specializes in creating one-of-a-kind gifts, geekery, and short runs of custom toys, props, and merchandise. He is known as the Santa for nerds and the creator of gamified business, and he is also an author. Trained in a theatrical background, his skillset encompasses many different mediums, including sculpture, woodworking, leatherworking, 3D design and fabrication, jewelry making, and metalcraft. In addition to crafting unique creations, he offers consulting and coaching services for Creatives, Companies, and Corporations.

Resources

● Paul's website: https://paulpapedesigns.com/

● Paul's Instagram: https://www.instagram.com/paulpapedesigns

● Paul's Youtube channel: https://www.youtube.com/@PaulPapeDesigns/videos

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

● https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

● https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

● https://www.instagram.com/jeanneomlor/

Episode 201 - From Movie Star To Million Dollar Loser - And What He Did Next with Dominic Colenso

Dominic Colenso started his career as an actor alongside famous performers before transitioning into business coaching. He now works with global companies, helping people communicate effectively and take center stage by distilling their message with simplicity, emotion, and energy. His journey, including the crushing loss of a three-movie deal, taught him that resilience and flexibility are crucial for success.

• Effective communication requires distilling your message into its simplest, most memorable parts.
• Moving people requires touching their hearts, not just appealing to their intellect.
• Grab attention immediately with a "surprise" and share the audience's takeaways upfront.
• Articulate your authority only after you have engaged and intrigued the audience.
• When under pressure, create a gap between stimulus and response using the power of the pause.

Guest Bio: Dominic Colenso's website is https://www.dominiccolenso.com/. He can also be found on LinkedIn at https://www.linkedin.com/in/dominiccolenso/. Dominic started his career as an actor alongside some of the world's most famous performers. He now works with businesses around the globe, helping individuals and teams take center stage and deliver outstanding results through how to present and pitch themselves.

References Mentioned in the Episode:

● Dominic's Books:

○ Cut through the pitch and presentation playbook (New book, out now) https://www.amazon.com/dp/B0FC6ZYM5Z

○ Impact: How to be more confident, increase your influence and know what to say under pressure https://www.amazon.com/dp/B07SWPYQFN

● Dominic's website: https://www.dominiccolenso.com

● Dominic's Linkedin: https://www.linkedin.com/in/dominiccolenso

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

● https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

● https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

• https://www.instagram.com/jeanneomlor/

Episode 200 - Solve Any Business Problem - Special Forces to $2B Brands with Tom Shipley

Tom Shipley, an M&A strategist and former special forces operator, created the "Add a Zero" growth philosophy after building brands generating over $2 billion in revenue. He helps founders rapidly scale by teaching that almost every business challenge can be solved through strategic, complementary acquisitions. He uses systematic M&A to plug capability gaps and engineer premium exits.

● Almost every business challenge can be solved by acquiring the right complementary business.

● Define your specific vision and goals before identifying acquisition criteria to fill gaps.

● Acquisitions stack capabilities, improve EBITDA, and dramatically increase business enterprise value.

● Motivated sellers allow for highly flexible financing, often requiring no cash at close.

● Generate acquisition leads directly through focused outreach on platforms like LinkedIn.

Guest Bio: Tom Shipley is a serial entrepreneur, M&A strategist, and creator of the "Add a Zero" growth philosophy—helping founders 12x their business through strategic acquisitions.

His journey is defined by bold thinking and execution under pressure, from an IDF special forces operator to building brands generating over $2 billion in revenue. After scaling Atlantic Coast Brands to over $100M by acquiring a $15M company during a cash crisis, Tom became a pioneer in programmatic M&A for mid-market companies.

He raised $100M for FOUNDRY Brands and launched AVA to acquire performance agencies. He now leads a direct response growth equity platform. At his DealCon CEO Summits, Tom teaches 7–9 figure founders how to scale fast, plug capability gaps, and engineer premium exits—all through acquisitions.

His core belief is that nearly every business challenge or exit goal can be solved with the right deal.

References Mentioned in the Episode:

● Tom's website: https://www.tshipley.com

● DealCon CEO Summits: https://www.dealconlive.com

● Tom's Linkedin: https://www.linkedin.com/in/t-shipley

● Tom's Instagram: @tom__shipley https://www.instagram.com/tom__shipley

● Tom's Facebook: https://www.facebook.com/thomas.shipley.923

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

● https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

● https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

• https://www.instagram.com/jeanneomlor/

Episodio 199 - SEO for the New AI Era - Using Schema Markup & Alt Text with Tom Winter

Tom Winter, founder of SEOwind, shares his shift from developer to entrepreneur scaling content using AI. He learned that successful AI implementation demands mirroring defined human procedures (SOPs) and resisting the temptation to skip steps. His transformation emphasizes prioritizing predictability over guesswork to meet specific, measurable goals.

● Define success by clearly articulating "how good looks like" before utilizing AI in any process.

● When automating with AI, mirror human Standard Operating Procedures (SOPs) exactly without skipping essential steps.

● Ensure AI output is predictable; if results vary significantly, you are relying on guessing, not expertise.

● The market is shifting toward Generative AI Search (GEO); content must adapt to conversational query modes.

● Implement schema markup and descriptive alt text to make your content easy for crawlers and AI to understand.

● Tom Winter's Bio: Founder of SEOwind. Helps B2B, agencies and SaaS scale with AI, SEO, and content that drives growth, from strategy to execution. Developer Brain, Marketer Heart. Speaker and serial entrepreneur.

● Website: https://seowind.io

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

● https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

● https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

• https://www.instagram.com/jeanneomlor/

Episode 198 - How To Not Suck at Investing - Better Decision Making with Shane Neman

Shane Neman, a successful two-time exited tech founder and VC, shares his journey from almost becoming a surgeon to navigating the chaotic dot-com bubble. He explains how initial losses taught him the value of rigorous decision-making processes. Shane reveals his transformation into a highly transparent investor who now prioritizes family time and accountability over chasing every deal.

● Learn how to develop a formal decision-making process to improve your investment success.

● Maintain a decision journal to reflect, measure, and learn from both successful and poor choices. ( Avoid emotional investing; great investors are not ruled by fear or greed during tough market times.

● Define clear investment goals and use hard, fast rules to eliminate out-of-scope opportunities.

● Focus on making fewer mistakes rather than hitting home runs; staying in the game is key.

Guest Bio: Shane Neman is a two-time exited founder in tech, a venture capitalist, and runs a family office. He is also an experienced real estate developer and investor. Shane is the author of Nightlife Lessons: How I Conquered the Business of Partying with a Glimpse Into its Future. His acquired companies include EZ Texting and JoonBug. Shane holds a Computer Science degree from New York University and received the prestigious Barry M. Goldwater scholarship.

References Mentioned in the Episode:

● Night Life Lessons (Shane Neman's book) https://a.co/d/8wPAHOO

● Shane's website: https://www.shaneneman.com/

● Shane's Instagram: https://www.instagram.com/shaneneman/

● Shane's Linkedin: https://www.shaneneman.com/

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

● https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

● https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

● https://www.instagram.com/jeanneomlor/

Episode 197 - The Truth About Google Ads - Fight Back Against Fraudulent Traffic with Anna Covert

Anna Covert, a Forbes bestselling author and digital marketing fraud expert, helps Fortune 500 companies navigate the shift from SEO to AEO and GEO. She exposes how AI is changing search with "zero click" results and shares critical steps to ensure content is found and protected from the serious threat of ad fraud.

● Search has evolved from SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

● Manually submit new content URLs to Google Search Console to ensure proper indexing.

● Optimize web pages by having only one descriptive H1 header per page, or risk being "dinged".

● Use detailed, AI-generated alt descriptions for all images to gain keywords and improve accessibility.

● Protect your ad spending by choosing Max CPC and employing fraud detection tools like Click Cease.

Anna Covert, Forbes bestselling author, digital marketing expert, keynote speaker, and entrepreneur, builds technology frameworks, prevents digital marketing fraud, and consults Fortune 500 companies.

● Anna Covert's website: https://annacovert.com/

● Anna Covert's Forbes book: https://thecovertcode.com/

● Anna Covert's Agency - https://covertcommunication.com/

● Anna Covert's Framework - https://reactium.io/ (being used by IBM, Apple, etc)

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

● https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

● https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

● https://www.instagram.com/jeanneomlor/

Episode 196 - How AI Saved My Life - Curing Cancer with Steve Brown

Steve Brown's misdiagnosed cancer, coupled with losing his home to fire, inspired him to pivot his AI expertise. He created CureWise, a platform that uses AI and genomics to help patients advocate for precision medicine. Steve believes AI is the pathway to finding the "million cures" necessary for unique diseases.

● Cancer is highly unique; a million people with cancer means a million different unique diseases.

● AI allows patients to analyze medical records and advocate for targeted precision medicine.

● The traditional randomized control trial paradigm struggles with N of one personalized medicine.

● AI uses an ensemble of agents (a "health committee") to converge on the best treatment pathways.

● Lifestyle factors like diet, exercise, and fat intake can materially impact the effectiveness of cancer treatment.

Steve Brown is a tech entrepreneur and AI innovator whose cancer diagnosis inspired the creation of the patient platform CureWise. He has a background in Computer Science and Physics from Stanford and has been in technology his whole career. He was a pioneer in remote patient monitoring and chronic care technology, securing the national contract with the VA and first contracts with Medicare. After selling a company to Apple in 2013, he became a filmmaker, producing the feature film Spark, which premiered at South by Southwest, was acquired by Netflix and Showtime, and qualified for the Oscars. His mission with CureWise is to enable AI-powered precision medicine, which he sees as the pathway to curing cancer.

● CureWise's website: https://curewise.com

● Steve's LinkedIn: https://www.linkedin.com/in/brown2020

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

● https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

● https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

● https://www.instagram.com/jeanneomlor/

Episode 195 - The Biggest Business Secret - Partner, The Power of Specialization with Jeff Mains

Jeff Mains, an "accidental entrepreneur", scaled five companies to over $260 million total. He learned key lessons through four successful exits and painful crashes. Jeff now teaches leaders his proven Executive Navigation process to focus small, deliver immense value, and avoid major business-sinking mistakes like bad delegation.

Key Takeaways

● If you want to grow a big company, you must start by targeting a very small, specific niche.

● Define your core mission and vision clearly to attract talented people who believe in your purpose.

● Achieve differentiation by acting as a trusted partner, not just a standard vendor.

● The absolute biggest secret to success is doing exactly what you promise, even when it costs you.

● Never abdicate control of a business segment; understand it fully before delegating oversight.

Guest Bio:

Jeff has scaled five companies to $260M+ and knows growing a business can feel like sailing through a storm. Through four exits and a few crashes, he's identified the rocks that sink scaling companies--and how to navigate around them. As CEO of Champion Leadership Group, Jeff guides leaders from $2M-$100M+ using his proven Executive Navigation process. Jeff is an international keynote speaker, host of the top-rated SaaS Fuel podcast, and bestselling author of Small Fish, Big Pond. He brings the same patient curiosity to business challenges as he does to exploring ocean depths as an avid scuba diver. Scaling is challenging; success doesn't have to be complicated.

Connect with Jeff:

● Jeff's website: https://jeffmains.com/

● Jeff's LinkedIn: https://www.linkedin.com/in/jeffkmains

● Jeff's Instagram: @jeffkmains https://www.instagram.com/jeffkmains/

● Jeff's X (Twitter): https://x.com/jeffkmains

● Champion Leadership (Website): https://championleadership.com/

● Small Fish, Big Pond (Book): https://championleadership.com/book/

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

● https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

● https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

● https://www.instagram.com/jeanneomlor/

Episode 194 - Human Intelligence-The New Transfer of Power and Wealth with Tom Pierce

Tom Pierce's decades-long career started in defense software, eventually leading him to found Integrated Information Systems after realizing a need for better client and staff treatment. He now helps organizations navigate the tumultuous currents of technological and generational change by promoting cross-generational understanding and blending new systems with established wisdom. (53 words maximum fulfilled).

Key Takeaways

● Recognize the technological and generational disruptions reshaping business environments today.

● Avoid the false dichotomy of 'keep or replace' when integrating old and new systems.

● Implement new technologies by testing them first in non-critical, low-risk areas.

● Technology adoption requires human adaptation, which can often take five to seven years.

● Promote understanding across age groups to bridge gaps in values and communication.

Guest Bio:

Tom Pierce is the president and founder of Integrated Information Systems (I2S) of Louisville, Kentucky. He holds a bachelor's degree in mathematics from Wake Forest University (1981) and a Master's in Divinity (1993) from Southern Baptist Theological Seminary. After serving as a US Army officer, Tom has extensive experience in the design and support of manufacturing software and data-driven analysis of business and financial systems, primarily in large manufacturing facilities within the Aerospace Defense sector. He is a self-described MRP philosopher and ERP contrarian who advocates for simple approaches to complex problems. As a stubbornly resolute moderate, his company seeks to promote intelligent integrity by avoiding the opposing traps of overly simplistic naivety and overly complicated sophistication. For roughly four decades, Tom has focused his career and his company on the pursuit of trustworthy clarity and practical understanding of information, which is the light of all human pursuits.

Connect with Tom:

● Tom's LinkedIn: https://www.linkedin.com/in/tom-pierce-6799b356

● Integrated Information Systems (I2S) Website: https://i2s.us

● Integrated Information Systems (I2S) LinkedIn: https://www.linkedin.com/company/integrated-information-systems-inc.

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

● https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

● https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

● https://www.instagram.com/jeanneomlor/