Episode 193 - Cheesecake Factory Does This - Why Niching Down Works with Emily Reynolds

Emily Reynolds, a veteran PR expert, found that trying to do everything dilutes a brand, calling it the "Cheesecake Factory effect". She shares her journey from broad journalism to niching into high-level crisis communication and reputation management. We discuss how narrowing focus eliminates scarcity mindset and immediately increases ROI.

Key Takeaways

● Scarcity mindset leads to too many titles, watering down what makes you special.

● A clear niche helps people know exactly what you are known for in your industry.

● Crisis management success is underwhelming because preventative planning mitigates public disaster.

● Business growth turns into ROI when we fine-tune the niche and storyline.

● We must let our words move the mountain we want to climb and keep the ripple positive.

Guest Bio:

Emily Reynolds is a 15+ year veteran in the PR space. She is the founder and CEO of her own award-winning lifestyle firm, R Public Relations. Her firm employs a team of 20 publicity and marketing specialists. Emily is known for her strategic client campaigns, results-driven reputation-building, and expert-level crisis comms. R Public Relations is headquartered in Nashville with satellite offices throughout the country. Emily's goal is to help clients have something they are known for within their industry.

Connect with Emily:

● R Public Relations Website: https://rprfirm.com/

● Instagram: @rpremily https://www.instagram.com/rpremily

● LinkedIn: https://www.linkedin.com/in/emily-reynolds-bergh-rprfirm/

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

• https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

• https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

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Episode 192 - Stop Gambling, Start Investing - Simple Stock Market Strategy with Walli Miller

Walli Miller, a first-gen millionaire, shares her remarkable financial journey. She transitioned from being an impulsive spender to an intentional wealth builder after realizing investing, not just saving, was the true path to financial independence. By intentionally maximizing contributions and using index funds, she and her husband built a large enough portfolio to retire from their nine-to-fives before turning 40.

Key Takeaways

● Financial independence means having enough capital to cover all your basic living and desired lifestyle expenses.

● Saving money alone is finite; wealth building through consistent investment is the exponential key to FI.

● Prioritize setting money aside in retirement accounts first to maximize tax benefits incentivized by the IRS.

● Investing does not have to be confusing or stressful; use diversified index funds to simplify long-term portfolio growth.

● Determine your financial independence number by multiplying your total annual living expenses by 25 using the 4% rule.

Guest Bio:

Walli Miller is a financial coach who retired from her 9-to-5 before the age of 40. She helps high-achieving millennials leverage their income to reach financial independence and design a life they love. Walli is a native New Yorker, Latina, First-Gen College Graduate, and First-Gen millionaire who shares her journey from impulsive spender to intentional wealth builder. She guides professionals through her private 1:1 financial coaching program.

Connect with Walli:

● Email: [email protected]

● Website: https://FinanciallyThriving.com

● Instagram: @financially_thriving https://www.instagram.com/financially_thriving

● Facebook: FinanciallyThriving https://www.facebook.com/financiallythriving

● LinkedIn: https://www.linkedin.com/in/wallimiller

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

● https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

● https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

● https://www.instagram.com/jeanneomlor/

Episode 191 - Stop AI Using You - Unlock Self-Discovery with Joshua Hale

Joshua Hale, a holistic tech wizard with 12 years in digital marketing, transitioned from running an agency to coaching others on utilizing AI ethically. He emphasizes the importance of setting boundaries against AI dependency, highlighting his own transformation by using AI for deep self-discovery. He uncovered unconscious patterns, such as seeking external approval, which helped him heal past trauma and handle professional setbacks with greater resilience.

● Do not humanize AI; use anthropomorphism prevention to maintain distance and thwart emotional dependency.

● See AI strictly as a powerful tool that can assist you, rather than confusing it with a friend or a partner.

● Use AI for deep self-discovery by analyzing personal journals or conversation patterns over vast spans of time.

● Implement custom instructions in tools like ChatGPT, telling it specifically not to flatter your half-baked ideas.

● For business, leverage AI to quickly analyze market research and profoundly understand your audience's core pain points.

Guest Bio: Joshua Hale is a holistic tech wizard and AI mentor with 12 years of digital marketing expertise.

References Mentioned:

● Joshua Hale's Course: Beyond the Matrix (a 12-week course focused on improving mind, body, and community). https://joshuahale.io/training

● Joshua Hale's Website: https://joshuahale.io

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

● https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

● https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

● https://www.instagram.com/jeanneomlor/

Episode 190 - The Wealthy Do This: Treating Your Business Like Real Estate with Justin D Maxwell

Justin D. Maxwell guides founders who want to shift from being owner-operators to becoming owner-investors. He explains how to transform our businesses from high-paying jobs into high-value, exit-ready assets using advanced strategies for tax savings, protection, and wealth maximization. We learn how to adopt the mindset of the truly wealthy to build enduring generational legacy.

● Shift your mindset from a middle-class owner-operator to a proactive owner-investor.

● View your business as an asset and continuously monitor its current market valuation.

● Make your business more valuable by removing yourself from all daily operations.

● Lead your fractional family office team, leveraging their specialized skills strategically.

● Define a 150-year family wealth vision to guide generational investment and giving.

Justin D Maxwell Bio: Justin D Maxwell is a Partner at Big Life Financial; a fractional family office for 7- and 8-figure founders who want to turn their business into a real investment. Most business owners are skilled at making money but struggle with keeping it. Justin helps clients slash taxes with advanced, proactive strategies, build durable wealth outside their business, install effective protection systems, and make their business an exit-ready asset on their terms. He is also an investor and acquires companies himself, applying the strategies he teaches. He has worked with founders across healthcare, consulting, marketing, e-com, and construction, helping clients collectively save over $50M+ in taxes while building generational wealth. His simple job is to turn a high-paying job into a high-value asset so wealth continues to grow regardless of work.

Justin D Maxwell Contact/Website: To speak at an event, explore a family-office strategy, or connect on acquisitions, click Visit Website.

Justin's website: https://biglifefinancial.com/

Justin's LinkedIn: https://www.linkedin.com/in/justindmaxwell/

Download Your Free Acquisition Criteria Checklist: https://offer.biglifefinancial.com/input_info

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

● https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

● https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

● https://www.instagram.com/jeanneomlor/

Episode 189 - Unlock this for success - Leveraging visibility and reputation with Alan McLaren

Alan McLaren, co-founder of STRATA Originals, shares the compelling shift he made from running a traditional 18-year marketing agency to specializing in personal branding for executives. He focuses on helping CEOs embrace authenticity and visibility, turning their inherent reputation into their greatest professional asset.

● Personal branding equals reputation: everyone has one, whether intentionally developed or not.

● Leaders often hide behind their company logo, forgetting that people trust individuals, not companies.

● Visibility is crucial because opportunities cannot find you if you remain invisible to your audience.

● Authentic personal branding means being a giver and operating in the service of others.

● Start by engaging: comment insightfully on others' LinkedIn posts for 15 minutes a week.

Alan McLaren Bio

Alan McLaren is the Co-Founder of STRATA Originals, co-leading a personal branding agency that specializes in working with CEOs and executives, entrepreneurs, and coaches. He has coached or trained over 600 CEOs in the past two years, utilizing a strategic, intentional, and authentic approach. Alan is also a long-time member of YPO (Young Presidents' Organization) and YPO Gold.

● Alan's LinkedIn: https://www.linkedin.com/in/alanmclaren/

● Download Alan McLaren's worksheet with questions to help you think about your personal brand: https://strataoriginals.com/elevate-your-brand-1

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

• https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

• https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

• https://www.instagram.com/jeanneomlor/

Episode 188 - Stop Assuming This - Create Better Workplace Culture with Roy Reid

Roy Reid, executive coach and author of The Trust Transformation, explains how he became obsessed with identifying how trust works and translating that into a system for others. His model was severely tested in 2019 when he survived a medical trauma, forcing him to rebuild trust first within himself to achieve resilience and restore balance in his personal life. Now he shares this work to help organizations transform their culture.

• Trust is essential for building sustainable relationships and should be your true leadership operating system.

• The biggest mistake leaders make is assuming trust is present due to their title, leading to problems like high turnover.

• Transformational trust is driven by two factors—emotion and experience—leading to four attributes: trustworthiness, authenticity, dependability, and influence.

• We must build trust from the inside out, taking responsibility for improving relationships and keeping our promises consistently.

• Authenticity requires six key ingredients: clarity, respect, candor, forgiveness, transparency, and consistency.

Roy Reid is an executive coach and author of The Trust Transformation. His evidence-based training program, which was launched in 2017 with Dr. Omayra Mansfield, has run about 7,000 people through the system to date. He works with organizations such as Orlando International Airport and the American Pet Products Association.

Roy also offers an online audit composed of 20 questions that scores how trust is showing up in one's personal and professional life on a 1 to 100 scale.

• Website: https://www.RoyWReid.com

• LinkedIn: https://www.linkedin.com/in/royreid/

• Instagram: @royreidapr https://www.instagram.com/royreidapr/

• The Trust Transformation: https://TheTrustTransformation.com

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

• https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

• https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

• https://www.instagram.com/jeanneomlor/

Episode 187 - From $300K to $2M Exit - Scaling a Healthcare Startup with Gulé Sheikh

Gulé Sheikh shares her journey as a seasoned digital transformation leader who co-founded eazyScripts, a high-stakes healthcare startup. She details the critical challenges of bootstrapping with $250K-$300K, strategically raising $2 million from family offices, and navigating strict compliance and regulatory requirements. Her seven-year path from startup to successful exit emphasizes that consistency, persistence, and building investor trust are vital for entrepreneurial success.

Key Takeaways

● Understanding financial terms like dilution, loan contracts, and equity-based funding is crucial for safely raising startup capital.

● Balance thorough planning with actionable deadlines to avoid procrastination and analysis paralysis when launching your product.

● Expect to pitch extensively for major investments; building investor trust often requires 100-150 pitches and ten or more meetings per investor.

● Secure strong legal counsel and a CFO or experienced accountant early to properly structure financial documents and shareholder agreements.

● Success takes time; use bootstrapping and lean methods initially, prove your market value, then pursue larger institutional funding.

Resources

Gulé Sheikh is a seasoned digital transformation leader, thought partner, and consultant in healthcare and AI innovation with over 27 years in the tech space. She co-founded and successfully exited the company eazyScripts after seven years. She worked out of an accelerator office called Matter in Chicago when seeking investment. LinkedIn was also utilized as a resource to search for potential investors, including board members and CFOs.

• LinkedIn: https://www.linkedin.com/in/gulesheik
• WebSite: https://www.tableau.com/learn/webinars/solving-life-sciences-challenges-with-ai

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Connect with Jeanne:

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

● https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

● https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

● https://www.instagram.com/jeanneomlor/

Episode 186 - How To Get Unstoppable Power - How to Turn Loss Into Power with Tissa Richards

Tissa Richards, a former software founder and CEO, shares her profound journey and how she moved forward and transformed her understanding of resilience after losing everything when she made the difficult decision to shut down her company based on her values.

Key Takeaways:

• Actively look for opportunities instead of just seeing challenges.

• Learn from it quickly; do not confuse failure with defeat.

• Realize nothing happens to you; everything happens through you.

Resources:

As a software founder and leadership advisor, Tissa Richards has emerged as a prominent authority on fostering innovation, organization resilience and anticipating and adapting change into competitive advantage. Her models have been embraced by global organizations across industries. A renowned TEDx and keynote speaker, Tissa regularly delivers keynotes for top tech, CPG, retail, and finance sector organizations worldwide including private equity, Nasdaq, Forbes, and the NYSE. Her award-winning bestseller, No Permission Needed is available on Amazon, and her new book will be out at the end of September.

• www.tissarichards.com

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Connect with Jeanne:

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

• https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

• https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

• https://www.instagram.com/jeanneomlor/

Episode 185 - Longevity Secrets - The 6 Pillars of Health with Dr. Heather Hammerstedt

Dr. Heather Hammerstedt, an emergency physician, recognized that long-term metabolic health and preventative care were missing from her medical training. She pursued certification in lifestyle medicine to address chronic disease at its root. She empowers clients by using brain science to facilitate internal behavioral change and lasting wellness.

Key Takeaways

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• The goal of healthy lifestyle choices should be long-term metabolic health and longevity, not just weight loss or appearance.
• We can create success by making positive affirmations and focusing on adding healthy things to our lives, not taking things away.
• True behavioral change must come from internal motivation rather than external instruction or punitive approaches.
• The pillars of lifestyle medicine serve as powerful tools to avoid inflammatory metabolic diseases like dementia and heart disease.
• Physician entrepreneurship provides an opportunity for doctors to feel seen and make a meaningful impact outside of restricted systems.

Dr. Heather Hammerstedt is a medical doctor specializing in emergency medicine, lifestyle medicine, and integrative nutrition coaching. She is the CEO of Holist, where the team focuses on coaching people about how their brains and bodies work with food.

● https://www.wholisthealth.com/

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Connect with Jeanne:

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

● https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

● https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

● https://www.instagram.com/jeanneomlor/

Episode 184 - Do This for 12 Minutes - Control 95% of Actions with John Mitchell

John Mitchell felt his life was average at 50, despite being a high achiever, and realized he needed more, including a spectacular income and his dream partner. He immersed himself in the top book on success, Thinking Grow Rich, to find the missing secret. He discovered a 12-minute daily technique to control unconscious actions, which transformed his life, boosting his income 25 times and leading him to his wife.

Key Takeaways

● The vast majority (95%) of our daily actions are controlled by our subconscious mind.

● If actions determine success, we must gain control over those unconscious daily actions.

● Create immense clarity about who you want to be and what you want to achieve.

● Repetition of clearly defined goals with emotion will rewire your autopilot within 21 days.

● John Mitchell's template helps us execute a detailed plan, reducing stress and increasing control.

Resources

John Mitchell is an author, entrepreneur, and creator of "Think It, Be It", revealing the full secret of success with a 12-minute a day technique and patented AI algorithm to give driven achievers an edge. He discovered that the legendary book only gives half of the secret to success. After reading the book approximately 20 times over two months, he figured out the full secret and the 12-minute a day technique to apply it. Mitchell applied this technique to a new business he started in the reverse mortgage field, which caused his income to start doubling. Approximately four years later, he was making 25 times the income he had previously made (which was about $200,000 to $300,000 a year).

• ● John Mitchell's website: https://thinkitbeit.com/

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Connect with Jeanne:

I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.

For more information on Jeanne's coaching programs for coaches and consultants:

● https://jeanneomlor.com/reviews/

For elite coaching for CEOs, celebrities, and icons:

● https://jeanneomlor.com/private-label-advisory/

Follow Jeanne on Instagram:

• https://www.instagram.com/jeanneomlor/