In this episode of E-Coffee with Experts, we sit down with Chelsea Hopper, Ecommerce Manager at CBD Guru and Director at Apex Digital Media, to chat about what it really takes to grow a CBD brand when paid ads are off the table.

Chelsea shares how she’s getting around marketing restrictions using smart affiliate strategies, the SEO moves that actually work in a super competitive space, and why so many brands mess up the Amazon vs Shopify game.

We also get into the UX mistakes that quietly kill sales, plus how to build real trust with your audience, especially when you're selling a product people are still unsure about.

If you're a founder, marketer, or eCommerce pro trying to figure out SEO, link building, or how to stand out in a tough market, this one’s packed with real-world tips you can actually use.

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In this episode, we discuss:

00:00 - 03:40: Introduction

03:40 - 06:05: What Chelsea actually does at CBD Guru

06:05 - 08:20: The big challenge: promoting CBD without paid ads

08:20 - 10:10: How affiliate marketing helps boost CBD sales

10:10 - 12:42: Getting around ad restrictions with user content

12:42 - 15:00: SEO for CBD: what really moves the needle

15:00 - 17:10: Why backlinks and domain authority matter most

17:10 - 19:20: Using influencers the right way in restricted industries

19:20 - 21:45: Email & SMS: underrated tools that keep customers coming back

21:45 - 24:05: UX design mistakes that are costing you real money

24:05 - 26:15: Mobile vs desktop: stop treating them the same

26:15 - 29:00: Shopify vs Amazon: which one wins (and why you need both)

29:00 - 31:00: How Chelsea separates products between channels for trust + growth

31:00 - 34:00: Future-proofing with AI, automation & better data

34:00 - 35:35: Niches that never die: babies, boomers, and everyday needs

25:35 - 36:21: Final thoughts & where to find Chelsea online

 Connect with Chelsea Hopper

https://www.linkedin.com/in/chelsea-hopper-268a5220b

https://www.cbd-guru.co.uk/

https://apexdigitalmedia.co.uk/

 Subscribe to Digital Web Solutions

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