About the Guest(s):

Cheryl Hunter is a highly esteemed author, resilience expert, and media strategist. Her personal story of overcoming adversity after being kidnapped and held captive significantly shaped her life's mission. Cheryl has authored multiple books and has appeared on major media outlets such as CNN, Fox News, Doctor Phil, and Doctor Oz, sharing her expertise and helping others navigate through their personal challenges. Today, she heads the "Magnify Your Message" program, empowering entrepreneurs and mission-driven individuals to get their messages heard through major media platforms.

Episode Summary:

In this compelling episode, we dive deep into Cheryl Hunter's traumatic yet transformative journey from a small-town girl to a beacon of resilience and media mastery. Starting with a heartbreaking recount of her kidnapping in France, Cheryl explains how she turned her ordeal into a powerful mission to help others overcome their adversities. Her story is not only a testament to the human spirit's resilience but also a valuable guide on leveraging one’s darkest moments for personal and professional triumphs.

Cheryl further mentors us on the nuances of breaking into major media. Drawing from her decade-long experience, she reveals essential strategies and mistakes to avoid in securing major media coverage. Whether you are an entrepreneur, an expert, or someone looking to build a robust personal brand, Cheryl's insights on sound bites, talking points, and leveraging existing media platforms are indispensable. She elaborates on how to be media-ready, cultivate relationships with media gatekeepers, and provide value to their audience to get repeat invitations.

Resources:

Chapters:

(0:00) Surviving Captivity and Pursuing Dreams Against All Odds

(4:38) Overcoming Trauma and Finding Freedom Through Elderly Wisdom

(11:28) Transforming Adversity into Empowerment Through Faith

(15:53) Overcoming Adversity and Breaking Into Major Media

(22:38) The Power of Visibility in Solving Global Problems

(26:14) Innovative Mouth Guard Revolutionizes Concussion Prevention

(28:00) Leveraging Other People's Platforms for Faster Media Exposure

(32:35) Leveraging Media Authority to Build Trust and Credibility

(35:38) The Difference Between Paid and Earned Media

(42:24) The Power of Local News and Strategic Media Placement

(46:39) Common Misconceptions and Strategies for Successful Media Coverage

(53:24) Leveraging Media Connections to Amplify Your Message