Who Ya Know Show

About the Guest(s):

David Meltzer: David Meltzer is the co-founder of Sports 1 Marketing and the former CEO of Leigh Steinberg Sports & Entertainment Agency, famed as the inspiration behind the movie Jerry Maguire. Recognized as one of the top business coaches globally, David has dedicated his life to a profound mission: to empower over 1 billion people to be happy. He is also a best-selling author, keynote speaker, and a renowned leader in the spheres of entrepreneurship, marketing, and leadership.

Episode Summary:

In this episode of the "Who You Know" show, host Trevor Houston sits down with David Meltzer, a distinguished business coach and co-founder of Sports 1 Marketing. David shares his unique daily prayer and mission to help and be helped by ten people each day, elucidating his philosophy of the infinite flow of giving and receiving. Trevor shifts the focus to practical advice, asking David for insights into speaking engagements, creating impactful lessons and stories for speeches, and developing a successful coaching business.

David Meltzer provides a comprehensive guide on how to become an effective speaker by capturing resonant lessons and attaching compelling stories to them. Emphasizing the importance of practice and a laser focus on creating quantitative value, David advises Trevor on starting his own coaching business and the pitfalls to avoid, such as not firing unproductive clients. Concluding with reflections on authoring and utilizing AI in writing, David encapsulates the essence of abundance and giving in his signature style, urging everyone to embrace a mindset of boundless opportunities to give and receive.

Resources:

Chapters:

(0:00) Empowering Others Through Divine Direction and Mutual Assistance

(4:53) Mastering Public Speaking Through Lessons and Stories

(8:12) Quantitative Value and Guarantees in Coaching

(15:17) Refunding a Disappointed Attendee at a VIP Dinner

(17:49) Navigating the Complexities of Publishing and Leveraging AI in Writing

(24:14) The Infinite Loop of Abundance and Commitment

About the Guest(s):

Tim Whitmire is the co-founder of F3 Nation, a global movement centered on fitness, fellowship, and faith. Established in Charlotte, North Carolina, in 2011, F3 Nation boasts free workout groups that are non-commercial and led by the participants. Tim is also a leadership advisor through CXN Advisory, where he focuses on guiding executives and teams toward relational and strategic alignment. He is an accomplished author, notably of Free to Lead which narrates the journey of F3 Nation's formation and growth. Tim has a rich history in journalism and financial services, coupled with a passionate drive for building impactful communities and teams.

Episode Summary:

In this captivating episode of the Who You Know Show, host Trevor Houston talks with Tim Whitmire, co-founder of F3 Nation, about the significance of balancing ambition with wellbeing, the strength of community, and profound personal transformation. Tim opens up about the creation and explosive growth of F3 Nation, underscoring the organization's three pillars: fitness, fellowship, and faith. He shares insights on how a small, local group of men seeking camaraderie and fitness turned into a worldwide movement that combats male loneliness.

Diving deeper, Tim recounts his harrowing stroke experience in 2022 and the subsequent recovery phase. He highlights the unwavering support he received from his F3 family, thus demonstrating the power of strong relational networks. Tim also introduces his leadership framework, the "91% Solution," arguing against the modern perfectionist culture and promoting sustainable pacing in goal achievement. He draws parallels between sports and business, emphasizing strategy and alignment through his CXN Advisory work. By episode's end, Tim provides valuable takeaways on community building, leadership, and personal perseverance.

Resources:

Chapters:
(0:00) The Dangers of Perfection Culture and the Importance of Balance  

(0:48) The Global Expansion of F3 Nation's Free Workout Movement  

(6:26) Transformative Power of Fitness, Fellowship, and Faith in Men's Lives  

(11:15) Navigating Loneliness and the Need for Community  

(11:58) Transformative Power of F3 Workouts and Community Bonds  

(14:29) The Significance of Nicknames and Identity in F3 Workouts  

(18:01) The 91% Solution: Balancing Achievement and Avoiding Burnout  

(23:48) Leadership Alignment and Entrepreneurial Mindsets  

(29:45) Stroke Recovery and the Power of Community Support  

(36:11) Building Relationship Capital for Business Success  

(44:28) Tim Whitmire on F3, CXN Advisory, and Living Without Regrets

About the Guest(s):

Sabrina Cardone is a dynamic young entrepreneur and influencer, known for her involvement in Cardone Capital, the renowned real estate investment firm founded by Grant Cardone. Sabrina showcases admirable discipline, communication skills, and a tenacious spirit inspired by her high-achieving parents, Grant and Elena Cardone. With ambitions to expand the Cardone Capital portfolio to $100 billion in assets under management, Sabrina is focused on leveraging her privileged upbringing to make significant impacts in the business world and beyond.

Episode Summary:

In this captivating episode, host Trevor Houston converses with the insightful and poised Sabrina Cardone, uncovering her journey from childhood to becoming an integral part of Cardone Capital. Sabrina shares her unique experiences being homeschooled, the invaluable lessons learned from her parents, and her plans of achieving millionaire status by the age of 20. Her disciplined approach, derived from consistent work and practical learning, stands out as a pivotal theme that has been instrumental in her development.

The discussion delves into the significance of public speaking, communication, and leveraging one's advantages to create an extraordinary future. Sabrina emphasizes the importance of discipline, communication skills, and practical experience, confidently stating that anyone who puts their mind to it can succeed. With an impressive blend of humility and ambition, Sabrina offers listeners a glimpse into the life of a young entrepreneur primed for remarkable success.

Resources:

Chapters:

(0:00) The Debate Game: Sharpening Communication Skills Through Family Arguments

(4:07) Benefits and Challenges of Homeschooling

(5:21) Sabrina Cardone's Ambitions in Real Estate and Politics

(11:02) The Impact of Discipline and Mentorship on Personal Growth

(14:07) Time Management and Earning Values in Wealthy Upbringings

(18:41) Sabrina Cardone's Journey of Hard Work and Learning at Cardone Capital

(20:53) Memorable Yachting Trips and Family Bonding Experiences

(23:43) Sabrina Cardone's Viral Plan to Become a Millionaire by 20

(28:53) Sabrina Cardone's Viral Video and Real Estate Investment

(31:18) The Importance of Communication Skills in Today's Society

(33:41) Overcoming Stage Fright and Embracing Public Speaking

(43:21) Practical Learning and Public Speaking Tips from the Cardone Family

(47:36) The Importance of Rules and Boundaries in Child Development

(51:19) Sabrina Cardone Discusses Discipline, Routine, and Health Practices

(54:40) The Influence of Family and Public Speaking on Personal Growth

(59:48) Vision for a 10X Stadium and Mike Tyson's Upcoming Fight

(1:03:31) Sabrina Cardone on Pressure, Success, and Future Goals

About the Guest(s):

Brandon Bramley is a seasoned expert in salary negotiation with over 11 years of experience. He is the founder of The Salary Negotiator, a platform dedicated to helping job seekers maximize their compensation packages through strategic negotiation techniques. His journey began as an undergraduate negotiating his own job offers and has evolved into a thriving business where he has successfully assisted numerous clients in enhancing their financial outcomes. Brandon's approach is data-driven, leveraging research and best practices to ensure his clients get the best possible deals.

Episode Summary:

In this episode of "Who You Know," host Trevor Houston sits down with Brandon Bramley, a renowned salary negotiation expert, to delve into the intricacies of job offer negotiations. Brandon shares his journey from a novice negotiator to an industry guru, offering actionable insights on how to approach salary discussions with potential employers. The conversation underscores the importance of understanding total compensation, navigating the initial salary expectation questions prudently, and maintaining professionalism throughout the negotiation process.

Trevor and Brandon dismantle common myths about salary negotiation, such as the fear of offers being rescinded or the misconception that one must share their current salary upfront. They stress the importance of doing comprehensive compensation research using tools like Glassdoor and Payscale and negotiating beyond just the base salary to include bonuses, equity, and other perks. They also highlight the effectiveness of asking, being prepared for pushback, and keeping the dialog professional and strategy-oriented to achieve a satisfactory outcome.

Resources:

Chapters:

(0:00) Mastering Job Offer Negotiations for Career Advancement

(8:33) Effective Salary Negotiation Strategies During Job Interviews

(13:33) Understanding Total Compensation Beyond Base Salary

(15:15) Negotiating Severance Packages and Job Tenure Trends

(17:56) Steps for Negotiating a Job Offer and Increasing Compensation

(20:35) Effective Strategies for Negotiating Job Offers

(25:15) Understanding and Maximizing Total Compensation for Long-Term Wealth

(30:00) Personal Salary Negotiation Coaching and Success Stories

(33:17) Successful Negotiation for a New Grad in Big Tech

(35:16) Effective Salary Negotiation Strategies and Common Mistakes to Avoid

(40:39) Connecting Job Seekers with Salary Negotiation Expertise

About the Guest(s):

Tiffany Sauder is a dynamic entrepreneur and accomplished business leader. She founded Element Three, a marketing agency at the age of 24 and has grown it significantly over the past 18 years. Beyond her entrepreneurial ventures, Tiffany is a devoted wife and mother of four, who shares her experiences balancing a demanding career with family life. She’s the host of the podcast “Scared Confident,” where she provides insights and resources for two-career households aiming to maintain a harmonious lifestyle.

Episode Summary:

In this engaging episode, Trevor Houston dives deep into the life and career of Tiffany Sauder, who shares her incredible journey of founding Element Three and juggling family responsibilities. Tiffany provides valuable insights on maintaining a healthy marriage and family environment while thriving professionally. She discusses the challenges she and her husband faced as driven individuals, both striving for external success while navigating the complexities of family life.

Tiffany emphasizes the importance of proactive communication and collaboration within the family, likening household management to business operations. She talks about defining explicit agreements and setting minimums for various aspects of family life to ensure smooth operation and connection.

Resources:

Chapters:

(0:00) Balancing Career Success and Family Connection

(7:35) Choosing to Rebuild a Marriage Amidst Indifference and Numbness

(11:34) Treating Relationships Like Business for Better Family Dynamics

(20:04) Applying COO Strategies to Household Management

(22:55) Balancing Family and Career Through Proactive Planning

(27:19) Turning Implied Expectations Into Explicit Agreements

(33:09) Resolving Conflicts by Focusing on the Issue, Not Each Other

(35:56) Establishing Minimums for Core Areas of Life

(39:43) Choosing the Hard Path for a Stronger Family Foundation

(49:12) Discipline Compounded Daily Leads to Transformation

(50:11) Balancing Career Ambitions with Family Life

About the Guest(s):

Glenn Lundy is an accomplished entrepreneur, author, and speaker known for his inspiring work in the automotive industry. He has a rich history of transforming businesses, having grown his own company by 800% in just under six years. Glenn is the author of "Legacy Titles," a book that encapsulates his successful principles into twelve actionable steps for building a lasting legacy. He runs the 800% Club, which provides coaching and strategies to automotive dealerships across the United States and Canada, helping them achieve remarkable growth.

Episode Summary:

In this uplifting episode of the "Who You Know" show, Glenn Lundy returns to discuss his latest book, "Legacy Titles," and the importance of creating a meaningful legacy. Lundy shares insights from his vast experience in the automotive industry and outlines twelve principles designed to help individuals unlock their full potential. He emphasizes the need for precise systems and processes in successful legacy building, drawing from his own journey from business struggles to spectacular growth.

As the conversation progresses, Glenn and Trevor dig deep into the transformative power of AI in modern business. Glenn passionately explains how AI tools can level the playing field for small businesses, allowing them to compete against much larger corporations. The dialogue touches on the future implications of AI, including its potential to revolutionize industries and everyday life. Glenn also discusses his vision for the future, which includes developing leadership academies disguised as car dealerships to teach young people vital life skills.

Resources:

Chapters:

(0:00) Unlocking Your Full Potential Through Proven Legacy Principles

(5:06) The Human Element in Business Success and AI Integration

(8:01) The Power of AI in Identifying Success Patterns

(11:46) Creating a Blockbuster: Analyzing Top Films and Crafting New Hits

(15:44) The Impact of AI on Creativity and Job Markets

(19:21) Unlocking Potential with AI Tools for Rapid Success

(23:23) AI's Role in Enhancing Creativity and Speeding Up Success Patterns

(25:17) The Future of Legacy Through AI and Holograms

(33:33) Legacy, Numbers, and Parables: Glenn Lundy's Journey

(37:25) The 8531 Formula for Guaranteed Sales Success

(43:15) Challenges and Future Trends in the Automotive Industry

(48:44) Leadership Development Through Automotive Industry and Chick-fil-A Models

(51:45) The Emotional Impact and Freedom Associated with Automotive Industry

(55:13) Revolutionizing Automotive Industry Practices Through Diverse Masterminds

(1:03:38) The Importance of Diverse Perspectives for Personal Growth

About the Guest:Cody Schneider is an industry expert in content marketing and AI-driven business solutions. He is the founder of Swell AI and Draft Horse AI, companies that specialize in leveraging artificial intelligence to automate and enhance content creation and marketing strategies for businesses. Cody has a notable record of scaling businesses dramatically, as seen in his role at Rupa Health, where he helped increase the company's valuation from $20 million to $110 million in just six months. His expertise lies in making content marketing more efficient and effective using AI tools.

Episode Summary:

In this riveting episode, Trevor Houston sits down with Cody Schneider, the founder of Swell AI and Draft Horse AI, to delve deep into the future of AI in content marketing and business automation. They explore how AI can revolutionize traditional business practices, making it incredibly easier for companies to maintain a strong and engaging online presence. Cody shares invaluable insights from his extensive experience, including his significant achievements with Rupa Health and his new ventures focused on AI-driven content marketing.

Cody highlights the importance of understanding the algorithms behind social media platforms and how businesses can tap into these systems to maximize their reach and engagement. From discussing the Gary Vee content model to the transformative power of social media and AI, Cody enlightens listeners on creating efficient content engines. They also touch on subjects like email marketing automation, the challenges of maintaining authenticity in AI-generated content, and the potential for regulation in the rapidly evolving AI landscape. This episode is a treasure trove of knowledge for business owners looking to integrate AI into their marketing strategies.

Resources:

Chapters:

(0:00) Leveraging AI and Social Media for Business Growth

(6:00) AI Tools Revolutionizing Podcast Content Creation

(9:24) Leveraging AI Tools to Enhance Business Efficiency

(16:10) Creating an Amazon-Like Experience in Financial Services

(20:18) Different Perspectives on Wealth and Luxury

(22:20) The Future of AI Clones in Business and Personal Interactions

(28:56) The Need for Regulation in AI and Data Privacy

(31:27) AI Cloning and Its Impact on Music and Scams

(36:14) Navigating Social Media Algorithms and Business Strategies

(44:22) The Power of Persistent Email Marketing and Data Enrichment

(51:51) Repurposing Content With AI for Business Growth

(1:00:24) The Value of Quality Over Quantity in Audience Engagement

(1:04:28) Growing Businesses with Swell AI and In the Pit Podcast

About the Guest(s):

Ursula Mentjes is a revered business coach, sales expert, and author dedicated to empowering entrepreneurs and salespeople to achieve unprecedented success. With a robust background in psychology and communication, she has ascended from her humble beginnings as a farm kid in southern Minnesota to becoming the President of a $20 million company by the age of 27. Mentjes is an acclaimed author, known for works like "The Power of Intention," and is certified in neuro-linguistic programming (NLP), leveraging this expertise to help her clients break through limiting beliefs and significantly multiply their revenue. Currently, she operates Ursula Inc., where she focuses on strategic business scaling and transforming sales processes.

Episode Summary:

In this enlightening episode of the Who You Know Show, host Trevor Houston engages with Ursula Mentjes, a seasoned sales expert and business coach known for helping entrepreneurs double their monthly revenue. The conversation dives deeply into the root of common sales challenges, such as the fear of rejection and limiting beliefs about the nature of salespeople. Ursula shares her journey from a small farm in Minnesota to leading a $20 million company, highlighting the pivotal moments and personal growth that shaped her career.

Throughout the episode, Ursula provides actionable insights on overcoming sales obstacles, shifting limiting beliefs, and the nuances of effective follow-ups. They discuss the importance of authenticity in sales, the impact of listening actively, and practical strategies to improve sales performance, including the power of intention and professionally persistent follow-ups. Their conversation is filled with compelling anecdotes, psychological insights, and motivational advice, making it a must-listen for anyone involved in sales or entrepreneurial ventures.

Resources:

Chapters:

(0:00) From Farm Life to Business Coaching Success

(9:03) From Cold Calls to Million Dollar Branch

(11:43) Overcoming Sales Fears and Limiting Beliefs

(18:00) Shifting Limiting Beliefs to Boost Sales Confidence

(29:05) Navigating High-Pressure Sales Tactics and Customer Boundaries

(32:12) Effective Sales Conversations and Client Engagement Strategies

(36:19) Implementing a No Ghosting Policy in Professional and Personal Relationships

(40:29) The Importance of Persistent Follow-Up in Sales

(44:37) Personalized Video Messages and Effective Follow-Up Strategies

(50:25) Mastering Sales Through Active Listening and Open-Ended Questions

(56:37) Motivating Change Through Rewards and Penalties

(59:14) Transforming Sales Habits by Prioritizing Morning Calls

(1:05:33) Boosting Energy and Morale Through Voice Memos and Music

(1:06:49) Scaling Your Business with Ursula Mentjes' Seven Simple Steps

About the Guest(s):

Jon Gordon is a renowned author, speaker, and thought leader specializing in positive energy, leadership, and teamwork. With 30 books, including 17 bestsellers, Jon has made a substantial impact on individuals and organizations seeking to improve their mindset and performance. His notable works include "The Energy Bus," and his latest book "The One Truth" delves into concepts of oneness and separateness. Jon's expertise has led him to work with NFL coaches, NBA teams, and major corporations, helping them to cultivate a positive and connected culture.

Episode Summary:

In this enlightening episode of the Who You Know Show, host Trevor Houston is joined by Jon Gordon, the acclaimed author and motivational speaker. Jon shares his journey from struggling with negativity and job loss to becoming a beacon of positivity and purpose. This episode dives deep into the significance of mindset, the power of belief, and the vital role of human connections in personal and professional growth.

Throughout the conversation, Jon emphasizes the importance of overcoming negative thoughts and focusing on positive energy. He illustrates how anyone can transition from a state of despondency to one of hope and empowerment by changing their mindset and tuning into positive frequencies. Jon also discusses the profound impact of relationships and the concept of oneness versus separateness, as highlighted in his new book, "The One Truth." He offers actionable advice for both individuals and teams on fostering a high-energy, high-performance culture.

Resources:

Chapters:

(0:00) From Negativity to Purpose: Jon Gordon's Transformational Journey  

(7:34) Transforming Negative Thoughts into Positive Actions  

(12:41) Elevating Mindset Through Oneness and Separateness  

(15:40) Healing Division and Achieving Wholeness Through Love and Forgiveness  

(19:40) Jon Gordon's Books Transform Lives and Inspire Success  

(23:12) Winning the Battle of the Mind with Positive Thoughts  

(28:02) The Power of Relationships in Achieving Success

About the Guest(s):

Cheryl Hunter is a highly esteemed author, resilience expert, and media strategist. Her personal story of overcoming adversity after being kidnapped and held captive significantly shaped her life's mission. Cheryl has authored multiple books and has appeared on major media outlets such as CNN, Fox News, Doctor Phil, and Doctor Oz, sharing her expertise and helping others navigate through their personal challenges. Today, she heads the "Magnify Your Message" program, empowering entrepreneurs and mission-driven individuals to get their messages heard through major media platforms.

Episode Summary:

In this compelling episode, we dive deep into Cheryl Hunter's traumatic yet transformative journey from a small-town girl to a beacon of resilience and media mastery. Starting with a heartbreaking recount of her kidnapping in France, Cheryl explains how she turned her ordeal into a powerful mission to help others overcome their adversities. Her story is not only a testament to the human spirit's resilience but also a valuable guide on leveraging one’s darkest moments for personal and professional triumphs.

Cheryl further mentors us on the nuances of breaking into major media. Drawing from her decade-long experience, she reveals essential strategies and mistakes to avoid in securing major media coverage. Whether you are an entrepreneur, an expert, or someone looking to build a robust personal brand, Cheryl's insights on sound bites, talking points, and leveraging existing media platforms are indispensable. She elaborates on how to be media-ready, cultivate relationships with media gatekeepers, and provide value to their audience to get repeat invitations.

Resources:

Chapters:

(0:00) Surviving Captivity and Pursuing Dreams Against All Odds

(4:38) Overcoming Trauma and Finding Freedom Through Elderly Wisdom

(11:28) Transforming Adversity into Empowerment Through Faith

(15:53) Overcoming Adversity and Breaking Into Major Media

(22:38) The Power of Visibility in Solving Global Problems

(26:14) Innovative Mouth Guard Revolutionizes Concussion Prevention

(28:00) Leveraging Other People's Platforms for Faster Media Exposure

(32:35) Leveraging Media Authority to Build Trust and Credibility

(35:38) The Difference Between Paid and Earned Media

(42:24) The Power of Local News and Strategic Media Placement

(46:39) Common Misconceptions and Strategies for Successful Media Coverage

(53:24) Leveraging Media Connections to Amplify Your Message