Who Ya Know Show

About the Guest(s):

Trevor Houston is the host of the "Who You Know Show," a podcast dedicated to connecting job seekers with strategies and resources to overcome the challenges of modern job searches. Known for his expertise in career transitions, Trevor empowers professionals by providing actionable advice and insights into networking, leveraging LinkedIn, and utilizing modern tools like AI to enhance their job search efforts. His commitment to helping individuals navigate employment challenges is reflected in his detailed, practical approach to providing solutions.

Episode Summary:

In this episode of the "Who You Know Show," host Trevor Houston addresses the top 35 questions submitted by job seekers struggling with ageism, LinkedIn profile building, and career pivots. This comprehensive session serves as a roadmap for turning job search challenges into opportunities. Trevor covers critical job search aspects, ranging from overcoming age bias, utilizing LinkedIn effectively, to building personal brands and adapting to technological advances like AI. His approach not only offers techniques for job hunting but also emphasizes the importance of mindset in the process.

During the show, Trevor discusses strategies for navigating a job search in a highly competitive market. Keywords include networking, adaptability, professional branding, and technology integration. He delves into the "hidden job market," the importance of follow-up communication, and how video emails can drastically reduce ghosting rates in job applications. Houston offers insights into transforming job application processes by teaching listeners how to effectively showcase adaptability, communicate unique value propositions, and maintain motivation throughout long job searches.

Resources:

Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/

Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 

LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠

Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠

Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com 

Chapters:

(0:00) Overcoming Ageism and Building a Strong Professional Brand

(2:55) Overcoming Age Bias by Demonstrating Adaptability and Technology Use

(7:00) Leveraging LinkedIn for Job Opportunities and Professional Networking

(11:34) Authenticity and Relevance in Professional Self-Presentation

(16:10) Embracing Technology for Problem Solving Over Human Reliance

(18:03) Authentic Networking Through Giving and Purposeful Engagement

(21:08) Effective Follow-Up Strategies and Accessing the Hidden Job Market

(27:25) Building an Authentic Personal Brand with AI and Storytelling

(33:07) Navigating Career Pivots and Overcoming Employment Challenges

(37:18) Overcoming Job Search Challenges Through Personal Branding and Positivity

(43:37) Strategies for Staying Positive During Job Searches

(49:26) Turning Job Rejections Into Opportunities With Gratitude

(52:41) Effective Job Search Strategies Beyond Focusing Solely on Resumes

(56:58) Effective Networking Through Value Addition and Connection

(59:47) Building Relationships and Following Up with Recruiters

(1:03:20) Demonstrating Adaptability and Gratitude in Job Interviews

(1:06:54) Managing Job Applications with CRM Tools and AI Assistance

(1:07:53) Leveraging Alumni Networks and Professional Associations for Job Search

(1:11:01) Aligning Salary Expectations Before Job Interviews

(1:12:22) Creating Authentic Video Resumes Using ChatGPT Prompts

(1:14:25) Leveraging LinkedIn Recommendations and Video Tools for Job Hunting

(1:18:44) Empowering Job Seekers with Confidence and Modern Strategies

About the Guest(s):

Trevor Houston is a skilled career strategist and the host of the "Who You Know" show. Known for his innovative approach to job searching, Trevor helps job seekers find new opportunities and accelerate their career transitions. He specializes in personal branding, LinkedIn strategies, and leveraging AI tools for job hunting. Through his career transition summit, Trevor has directly contributed to the successful employment of numerous job seekers by teaching them how to effectively market themselves in the digital job market.

Episode Summary:

In the latest episode of the "Who You Know" show, host Trevor Houston offers insightful guidance for job seekers, especially those over 50 who may feel invisible in the digital job market. Trevor dives into the critical importance of personal branding and highlights the limitations of relying solely on a resume in today’s job search. This episode doesn’t just cover theoretical aspects; Trevor shares practical strategies, including how to overcome the fear of other people’s opinions, utilize LinkedIn as a personal branding headquarters, and create compelling content to stand out.

Trevor emphasizes that a well-crafted video resume can serve as a game-changer for job seekers aiming to differentiate themselves and attract opportunities swiftly. Highlighting real-world success stories, he informs listeners about effective methods to bolster their job hunting efforts through consistent content creation and strategic use of AI tools. From transforming long-form content into SEO-friendly, multi-platform visibility enhancers to the psychological tactics of combatting imposter syndrome, Trevor’s advice is invaluable for anyone looking to supercharge their career search.

Resources:

Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/

Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 

LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠

Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠

Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:54) Building Confidence and Personal Branding for Job Seekers Over 50

(6:30) Overcoming Fear of Public Speaking and Embracing Vulnerability

(12:26) The Power of Video Resumes in Job Searching

(22:34) Leveraging Long Form Content and Humor for Personal Branding

(31:26) Overcoming Imposter Syndrome Through Action and Storytelling

(41:05) Boosting Visibility with LinkedIn Events and Newsletters

(47:16) Leveraging AI Tools for Creative Content and Visibility

(49:45) Leveraging Age and Experience for Personal Branding Success

About the Guest(s):

Trevor Houston is the host of the "Who You Know Show," renowned for his expertise in career advancement and networking strategies. With a rich background in financial services and personal branding, Trevor has dedicated years to assisting job seekers in unlocking the hidden job market, particularly focusing on empowering individuals over 50. Trevor's innovative approach and his dynamic presence both on his show and online have made him a valuable resource for job seekers looking to refine their career strategies and improve their professional networks.

Episode Summary:

In today's episode of the "Who You Know Show," host Trevor Houston delves into the intricacies of the hidden job market. This episode provides valuable insights for job seekers over 50 who are frustrated with traditional job search methods and often find themselves getting ghosted by potential employers. Trevor articulates the importance of relationship-building and networking as key strategies to uncover and tap into job opportunities that are not advertised online. As he shares his experience, Trevor emphasizes that the path to landing your next role lies in the power of connection and becoming a trusted expert rather than just a job seeker.

In his captivating narrative, Trevor reveals that a staggering 70-80% of jobs are filled through networking and not through job boards. To navigate this hidden job market, he introduces practical approaches such as hyper-personalized outreach, leveraging platforms like LinkedIn for targeted networking, and creating authentic content that positions job seekers as thought leaders in their field. Trevor also offers a step-by-step guide emphasizing the importance of reflecting on one's career goals and executing a targeted strategy that includes scheduling informational interviews. By flipping the traditional job search process on its head, Trevor illustrates how to transform into a solution provider that employers actively seek out.

Resources:

• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Unlocking Opportunities in the Hidden Job Market

(6:39) Leveraging Relationships for Career Advancement Through Respect and Trust

(14:53) Unlocking Opportunities in the Hidden Job Market

(17:14) Transforming Job Search Through Conversations and Personalized Outreach

(22:36) Finding Career Clarity and Target Companies Using LinkedIn and AI

(27:16) Optimizing LinkedIn Notifications to Target Desired Companies

(28:30) Building Human Connections for Job Opportunities Beyond Applications

(35:21) Effective LinkedIn Strategies for Job Seekers

(41:15) Leveraging Personalized Video Messages for Effective Engagement

(44:53) Effective Networking Through Compliments, Commonality, and Calls to Action

(49:51) Best Practices for Conducting Informational Interviews

(53:13) Innovative Job Search Strategies for Building Relationships

(1:08:15) Overcoming Job Search Challenges Without a Victim Mentality

(1:09:04) Unlocking Opportunities Through Personalized Outreach and Conversations

About the Guest(s):

Trevor Houston is an experienced career strategist and the host of the "Who You Know" show. Known for his innovative approach to career development, Trevor is dedicated to helping individuals build their professional brand and leverage AI tools to enhance job market visibility. Mark Elder, a frequent collaborator with Trevor, also appears in this episode, contributing with insights and real-world experiences. Together, they guide audiences through modern branding and job search strategies.

Episode Summary:

In this insightful episode of the "Who You Know" show, host Trevor Houston discusses how individuals can leverage AI tools and human connections to create a standout personal brand in the crowded digital job market. Joined by Mark Elder, the duo focuses on guiding job seekers, particularly those over 50, on how to utilize technology to overcome challenges like age bias and enhance their career prospects. The episode is packed with actionable strategies and innovative tools to help listeners build a robust digital presence.

The core of this episode is built around Trevor's "seven Cs to careers and cash flow" framework, which emphasizes the importance of consistent, engaging content across multiple platforms. The conversation delves into optimizing one's LinkedIn presence and using cutting-edge AI tools to simplify content creation, including audio, video, and visual elements. Houston passionately urges professionals to view themselves as brands, with a focus on consistent visibility and credibility across LinkedIn, TikTok, Instagram, and more. Notably, tools like Photo AI and EasyGen IO are highlighted for their potential to revolutionize personal branding efforts.

Resources:

• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com 

Chapters:

(0:00) Building a Personal Brand with AI and Human Connection

(4:31) Leveraging AI for Consistent Content Creation Without Burnout

(8:50) Photo AI Revolutionizes Professional Photography with Affordable Solutions

(15:30) Optimizing LinkedIn Engagement with Selfies and Captions

(18:36) Leveraging AI Tools for Content Creation and Distribution

(26:38) Creating Video Avatars with Hey Jen for High-Quality Content

(33:29) Innovative AI Tools for Job Seekers and Content Scheduling

(38:39) The Authenticity and Pressure of Live Streaming

(43:06) Leveraging Collaborations and Newsletters for Brand Growth on LinkedIn

(49:12) Leveraging AI Tools for Effective Job Seeking and Branding

About the Guest(s):

Ramon Santillan is the founder of PersuasiveInterview.com, a nationally recognized interview and salary negotiation coach. With a background as a tax consultant for some of the world's biggest brands, Ramon shifted his focus to coaching professionals on how to sell themselves effectively and negotiate their worth. His expertise has been featured in notable publications such as US News, CBS, Yahoo, and the Chicago Tribune. Ramon specializes in empowering job seekers, particularly those from neurodivergent backgrounds, to excel in interviews and secure fulfilling careers.

Episode Summary:

In this riveting episode of the Who You Know Show, host Trevor Houston is joined by renowned interview coach Ramon Santillan. Together, they delve deep into the nuances of job interviews, personal branding, and the art of persuasion. Ramon shares his unique perspective on why individuals should focus on offering help rather than just selling themselves during interviews, urging listeners to redefine their approach to job seeking.

Throughout the conversation, Ramon highlights the importance of preparation, connection, and confidence in the job search process. Using his vast experience, he underscores the significance of having the right people know your name and leveraging those connections to bypass traditional application hurdles. Ramon also touches on his passion for helping neurodivergent individuals transform perceived disabilities into superpowers, emphasizing the need for authenticity and confidence in navigating the corporate world.

Resources:

• Ramon Santillan LinkedIn: https://www.linkedin.com/in/interviewcoach/
• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) From Tax Consultant to Interview and Negotiation Coach

(2:40) Overcoming Educational Barriers in Pursuit of an Accounting Career

(4:52) The Importance of Being Known by the Right People

(12:06) Mastering Job Interviews Through Storytelling and Strategic Questions

(17:36) Empowering Neurodivergent Individuals to Secure Meaningful Career Paths

(22:10) Mastering Job Interviews Through Confidence and Conversation

(29:28) Networking Strategies for Job Seekers

(31:42) Finding the Right Job by Knowing What You Want and Don't Want

(35:32) Unlocking the Hidden Job Market Through Conversations

(36:43) Job Market Dynamics and the Value of Experience

(40:05) The Importance of Preparation and Conversation in Interviews

(42:39) Prioritizing Problem-Solving Over Personal Interests in Job Interviews

(45:34) Overcoming Stigma and Embracing Neurodivergence as a Superpower

(50:32) Overcoming Job Experience Barriers Through Problem-Solving and Volunteering

(55:45) The Importance of Negotiating for Better Compensation

(59:18) Coaching College Students to Present as Professionals in Interviews

About the Guest(s):

Trevor Houston is a career strategist and host of the "Who You Know" show. With a significant focus on using LinkedIn for personal branding and job search optimization, he has helped countless professionals enhance their digital presence. Trevor is also the CEO of Clearpath Wealth Strategies, where he fosters career success through innovative branding strategies and the integration of AI tools.

Mark Elder is a contributor to the "Who You Know" show and works in tandem with Trevor Houston. Sharing insights on strategies to enhance professional profiles, Mark's expertise lies in digital engagement and leveraging social media platforms for career progression.

Episode Summary:

In this engaging episode of the "Who You Know" show, host Trevor Houston delves into the art of transforming your LinkedIn profile into a powerful tool for career advancement and business opportunities. Trevor emphasizes the importance of moving beyond the traditional view of LinkedIn as just a digital resume. Instead, he advocates for turning it into a high-converting landing page that captures attention and sparks engagement. Trevor introduces the "7Cs framework" aimed at helping professionals apply consistent content strategies that convert profile views into meaningful opportunities, such as direct messages, job offers, and business leads. By leveraging AI tools, he simplifies the process of profile optimization, making it accessible and efficient for anyone looking to scale their online presence.

Throughout the episode, Trevor, along with co-host Mark Elder, discusses key strategies for enhancing various components of a LinkedIn profile, from the profile banner to the featured section. The conversation covers practical tips on crafting effective name pronunciations, using custom pronouns creatively, and setting up engaging featured sections with multimedia content. Trevor and Mark highlight the role of strategic media, clear calls to action, and proof of value in building an authoritative personal brand. They stress the importance of continuous engagement, such as using LinkedIn events and integrating content strategies that keep your profile dynamic and appealing to recruiters and potential clients. This episode serves as a comprehensive guide for anyone looking to maximize their LinkedIn presence in preparation for 2025 and beyond.

Resources:

• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Transform Your LinkedIn Profile Into a High-Converting Landing Page

(3:33) Optimizing LinkedIn Profiles for Engagement and Conversion

(6:56) Showcasing Proof of Value Through Testimonials and Media Features

(9:15) Creating Client Journeys Through LinkedIn Profile Pathways

(11:22) Leveraging LinkedIn for Career Opportunities and Cash Flow

(14:14) Diversifying Content Types for Effective Audience Engagement

(18:42) Maximizing LinkedIn's Name Pronunciation Feature for Personal Branding

(20:22) Crafting Effective XYZ Statements and LinkedIn Profile Strategies

(29:18) Optimizing LinkedIn Profiles for Maximum Impact

(33:16) Crafting Impactful Headlines and Subtitles for Professional Profiles

(41:54) Optimizing LinkedIn Profiles for Job Seekers and Veterans

(52:34) Leveraging Testimonials for Strategic Personal Branding

(1:02:46) Optimizing LinkedIn Profiles Using ChatGPT Prompts

(1:14:03) Optimizing LinkedIn Engagement Strategies and Platform Updates

(1:25:41) LinkedIn's Failed Attempt at Audio Events

(1:31:50) Career Transition Summit: Enhance Your Personal Brand and Profile

About the Guest(s):

Delaney William is the founder of Scale Your Salary, a platform that teaches individuals how to increase their earning potential by leveraging remote job opportunities and job stacking. With a background in product management at a major healthcare company, Delaney transitioned from a traditional corporate career to entrepreneurship, ultimately achieving financial independence by reprogramming his career trajectory. His innovative approach includes using AI and automation to navigate the job market efficiently and effectively.

Episode Summary:

In this insightful episode of the "Who You Know Show," host Trevor Houston welcomes Delaney William, founder of Scale Your Salary. Delaney shares his fascinating journey from a corporate product manager earning $80,000 to an entrepreneurial success earning over $390,000 annually. This transformation was powered by his strategic use of AI tools, his understanding of the job market, and a unique approach to job stacking and remote income. The conversation delves deeply into how traditional career paths are evolving with technology and what job seekers can do to capitalize on these changes.

Delaney discusses the importance of leveraging technology and AI to enhance job search processes, including optimizing resumes and LinkedIn profiles. He highlights the power of automation in applying for jobs, allowing job seekers to increase their efficiency and success rate. Moreover, Delaney shares insights on the concept of job stacking—holding multiple remote jobs to maximize income while maintaining a work-life balance. Listeners will find his methods particularly relevant in today’s rapidly changing job market, where traditional employment is being redefined by technological advancements.

Resources:

Delaney William LinkedIn: https://www.linkedin.com/in/delaney-william1/

Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/

Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 

LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠

Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠

Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) From Corporate Constraints to Entrepreneurial Freedom

(8:02) Building a Personal Brand Amidst Growing Competition

(9:57) Building Personal Brands Amid Corporate Instability

(15:23) Strategic Career Transitions and the Pursuit of Freedom

(21:35) Leveraging AI Tools to Optimize and Automate Job Searches

(28:52) Leveraging Outsourcing and Job Stacking for Career Success

(38:10) Adapting to Rapid Technological Change and Job Market Shifts

(43:43) The Power of Knowing the Right Tools in Modern Times

(47:07) Overcoming Ageism in Job Searches Through Personal Branding

(55:25) Understanding Market Value and Skills for Job Seekers

(57:46) Navigating AI-Driven Job Applications and Ethical Challenges

(1:03:46) Creating Evergreen Content Using AI and 100 Key Questions

(1:07:42) Leveraging LinkedIn Analytics for Effective Content Marketing

(1:09:36) Navigating LinkedIn Automation and Account Risks

(1:14:30) LinkedIn's Struggle with Innovation and Censorship

(1:19:38) The Evolution and Impact of Major Social Media Platforms

(1:24:04) Using AI for Objective Communication and Emotional Diffusion

(1:27:21) Integrating AI Into Outlook for Enhanced Email Management

(1:34:09) Leveraging AI for Entrepreneurial Decision-Making and Ethical Dilemmas

(1:37:12) Leveraging AI for Podcasting and Content Creation

About the Guest(s):

Trevor Houston is a career strategist and the host of the "Who You Know" show, which focuses on the importance of networking in personal and professional development. Trevor is known for his innovative approaches to job searching, helping individuals navigate the challenging landscape of career transitions with creativity and resilience. With a background in sales and a passion for empowering job seekers, Trevor has established himself as a thought leader in career guidance and personal branding.

Mark Elder is a co-host on the "Who You Know" show, bringing valuable insights into the job market and career strategies. He shares his experiences and offers practical advice for overcoming professional challenges. Mark's expertise in networking and personal development complements the show's mission to connect individuals with opportunities that align with their professional aspirations.

Episode Summary:

In this episode of the "Who You Know" show, Trevor Houston and Mark Elder delve into the complexities of job loss and how to transform it into an empowering journey towards career success. The hosts provide listeners with actionable strategies to overcome the emotional and practical hurdles that follow a layoff. Whether you're dealing with the shock of job loss or navigating the uncertain job market, Trevor and Mark's insights will guide you toward a comeback rooted in confidence and well-structured planning.

The conversation addresses key themes such as personal branding, emotional resilience, and the power of networking. Trevor emphasizes the importance of viewing career transitions not as setbacks but as stepping stones to greater opportunities. The episode covers innovative strategies to tap into the hidden job market, highlighting how creative approaches like crafting a powerful personal brand and leveraging networking can lead to untapped opportunities. Through engaging discussions and relatable anecdotes, Trevor and Mark equip listeners with the tools to navigate their professional landscapes with renewed determination.

Resources:

• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Turning Job Loss Into Opportunity and Personal Growth

(5:08) Navigating the Hidden Job Market Amid Economic Uncertainty

(8:11) Harnessing Mindset and Emotional Resilience for Job Search Success

(12:48) Embracing and Releasing Emotions After Job Loss

(18:12) Turning Job Loss into Opportunity and Personal Growth

(24:28) Reinventing Yourself in a New Work Environment

(28:24) Crafting and Managing Your Personal Brand Identity

(36:47) Skill Enhancement and Networking for Career Reinvention

(38:33) The Art of Networking Through Cultivation and Giving

(40:16) The Power of Networking: Giving, Asking, and Connecting

(48:35) Leveraging Networking and Branding to Access Hidden Job Markets

(53:07) Authenticity Over Perfection in Job Searching and Dating

(57:01) The Power of Communication and Building Relationships

(1:00:52) Networking Strategies: Intentionality Versus Serendipity

(1:04:02) Strategies for Job Seekers to Enhance Visibility and Opportunities

(1:13:18) Leveraging LinkedIn and Vulnerability for Career Growth

(1:17:49) Mastering Career Transitions Through Visualization and Accountability

About the Guest(s):

Trevor Houston is a dynamic career strategist and host of the "Who Ya Know Show," where he focuses on connecting professionals with job opportunities by leveraging the right networks. Driven by his passion for solving complex job market issues like ageism, Trevor combines his expertise with practical strategies to help job seekers level up and get noticed. His approach is underscored by a deep understanding of modern job search techniques and valuable insights into personal branding and adaptability.

Mark Elder is a seasoned professional with a strong background in career coaching and human resources. As a co-host of the "Who Ya Know Show," Mark delves into the nuanced challenges facing today's job seekers. He brings a wealth of knowledge and strategic advice, particularly around combating ageism and modernizing personal and professional profiles to suit current job market demands.

Episode Summary:

In this enlightening episode of the "Who Ya Know Show," hosts Trevor Houston and Mark Elder confront the issue of ageism in the modern job market. They delve into how experienced professionals can transform their perceived age-related liabilities into significant assets by modernizing their public profiles, enhancing their adaptability, and leveraging their wisdom as a strategic advantage. Through this episode, the show provides crucial insights for job seekers looking to overcome barriers associated with age, emphasizing the importance of experience as a superpower rather than a drawback.

Trevor and Mark tackle misconceptions around ageism, outlining strategies that older workers can employ to remain competitive. From modernizing LinkedIn profiles to using strategic language in resumes, they share actionable tips, emphasizing adaptability and the importance of a multi-generational network. Highlighting the crucial role of continuous learning, they encourage older professionals to embrace new technologies and education opportunities. Key themes revolve around personal branding, adaptability, and collaboration, with a strong focus on turning wisdom into a marketable asset.

Resources:

• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Overcoming Ageism by Showcasing Experience as a Superpower

(7:10) The Value of Expertise in Problem Solving

(7:58) Addressing Ageism and Modernizing Older Workers in the Workplace

(10:40) Generational Differences in Problem-Solving and Information Seeking

(17:44) Modernizing LinkedIn Profiles with AI Headshots

(19:31) Modernizing Resumes and Highlighting Adaptability Over Tenure

(26:16) Embracing Adaptability and Continuous Learning in a Rapidly Changing World

(35:47) Building Multi-Generational Networks for Career Advancement

(42:05) Strategies for Overcoming Ageism and Enhancing Digital Presence

About the Guest(s):

Trevor Houston - Trevor Houston is an experienced career transition expert and the host of the "Who Ya Know Show." With a focus on transforming job seekers' approaches to finding employment, Trevor provides insightful strategies on personal branding, leveraging online platforms, and standing out in a competitive job market.

Mark Elder - Mark Elder co-hosts the "Who Ya Know Show" alongside Trevor Houston. Mark brings to the table years of experience in financial services and a passion for helping individuals navigate career transitions. His expertise is invaluable, particularly in discussions about creating effective resumes and cultivating a professional online presence.

Episode Summary:

In this episode of the "Who Ya Know Show," hosts Trevor Houston and Mark Elder delve into the critical subject of building a powerful personal brand, emphasizing its undeniable importance in today's job market. Despite the online noise and competition, Trevor and Mark illuminate ways to become "undeniably visible" by leveraging the power of personal branding. They underscore the significance of online presence, credibility, and storytelling to attract potential employers and shift from being a job seeker to a trusted industry expert. With lively banter and thought-provoking dialogues, they also ponder on the divide between career aspirants and those content with their current job status.

The conversation journeys through the evolving dynamics of personal branding in the digital era, with a bold comparison to household brands like McDonald's and Starbucks, illustrating how being the "best known" can eclipse being the "best." Trevor emphasizes the importance of visibility and credibility over perfection, advocating for authenticity and genuine storytelling. They explore strategies for standing out, such as defining a clear brand narrative, engaging consistently with networks, and even crafting a compelling linkedIn profile that commands attention rather than fading into the backdrop. Their joint narrative offers actionable advice that aims to transform listeners' outlooks on personal branding and networking.

Resources:

• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Becoming Undeniably Visible in the Job Market

(6:48) Debating Contentment Versus Ambition in Career Success

(13:23) The Necessity of Personal Branding in Today's Digital World

(15:58) Roger Wakefield's Success Through YouTube Personal Branding

(19:11) Building a Personal Brand to Enhance Job Search Success

(22:56) Building a Personal Brand for Career Success

(25:28) The Power of Storytelling and Value-Based Content in Branding

(31:36) The Importance of Problem-Solving in Job Interviews

(36:24) Crafting a Compelling LinkedIn Narrative Using ChatGPT

(40:49) Authenticity Over Perfection in Job Interviews

(47:31) Embracing Imperfection and Authenticity in Personal Branding

(50:52) Building a Personal Brand Through Consistent Content Creation

(53:46) The Importance of Consistent Branding Across All Platforms

(56:06) Building Your Brand and Network with Consistency and Engagement

(59:19) Balancing Notifications and Credibility in Professional Communication

(1:02:28) Discipline and Consistency Lead to Transformation

(1:04:14) The Importance of Consistent Engagement and Adding Value on LinkedIn

(1:07:32) Using Video Comments to Boost Engagement on Social Media

(1:12:38) Building Visibility and Engagement for Career Success

(1:18:56) Leveraging Testimonials and Video Content for Personal Branding

(1:26:09) Boosting LinkedIn Engagement Through Daily Video Comment Campaigns