Cheryl Sing, founder of an Australian charity called The Laptop Initiative, a charity focused on bridging the digital divide by providing laptops to those in need, including disadvantaged youth, refugees, and victims of domestic violence. 

Cheryl shares the origins of the initiative, the importance of technology access, and the impact of their campaigns. 

She was horrified to hear that there was over 2.6 million tonnes of e-waste generated in Australia annually, and that some of the laptops could go to people who desperately need one.

The conversation highlights the collaboration with corporate donors and advertising agencies, success stories from beneficiaries, and the challenges faced in engaging larger organizations. Listeners are encouraged to get involved and support the cause.

It’s a remarkable story that Cheryl shares with Anton. And she proudly shares that they have also just partnered with Clean Up Australia.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.