Chicken Fried Growth

In this episode of Chicken Fried Growth, David and Sara tackle the cutthroat glitz of Southern beauty pageants. Sara recounts her hilarious interview fumble as a high school Key Club Sweetheart, while the hosts discuss the realities of infant pageants (where the winner gets a crayon!) and "Real Housewives vicious" watch parties.

Then, they shift gears to the massive go-to-market mechanics behind the 2026 FIFA World Cup in the Americas. Tune in to hear how the non-profit FIFA expects to generate a staggering $13 billion in revenue, the strict rules requiring host stadiums to cover up their non-sponsor logos, and the viral joy of global fans experiencing American fast food like Raising Cane's for the first time.

In this episode of Chicken Fried Growth, David and Sara head to the coast to debate the best—and worst—Southern beaches. David shares a horrifying "sea lice" incident from the murky waters of Galveston, Texas, while the hosts praise the pristine, white "sugar sand" of the Florida Panhandle and Alabama's Orange Beach. And naturally, they confirm that every good Southern beach trip requires a mandatory stop at Buc-ee's.

Then, the conversation shifts to go-to-market AI and what David is calling "the summer of MCP". Discover what a Model Context Protocol (MCP) server is and why it is the ultimate game-changer for AI adoption. David explains how MCP servers act like a universal "USB port," connecting LLMs like Claude or ChatGPT directly to your everyday business tools—such as Google Drive, Gmail, Slack, and Marketo. Learn how this crucial connective tissue finally transforms AI from a basic conversational chatbot into an autonomous agent capable of executing complex marketing workflows.

In this episode of Chicken Fried Growth, David and Sara kick things off by reacting to the wildest news out of Florida, including a scuba-clad thief at Disney Springs and a Chuck E. Cheese employee arrested for credit card fraud in full costume.

Then, they break down a recent Harvard Business Review study on "AI Brain Fry". You'll learn why marketers are the most vulnerable to this new type of burnout, how using more than three AI tools simultaneously destroys productivity, and why companies that are slightly slower to adopt AI might actually have a long-term competitive advantage.

In this episode of Chicken Fried Growth, David and Sara kick things off by reacting to the wildest news out of Florida, including a scuba-clad thief at Disney Springs and a Chuck E. Cheese employee arrested for credit card fraud in full costume.

Then, they break down a recent Harvard Business Review study on "AI Brain Fry". You'll learn why marketers are the most vulnerable to this new type of burnout, how using more than three AI tools simultaneously destroys productivity, and why companies that are slightly slower to adopt AI might actually have a long-term competitive advantage.

In Episode 10 of Chicken Fried Growth, hosts David York and Sara Moseley quench their thirst with a deep dive into the sugary world of Southern sodas. Did you know that almost every major soda brand originated in the Deep South? The hosts explore the history of Coca-Cola, the magic of pure cane sugar in Dublin Dr. Pepper, and the mystery behind why Texas's Big Red is red despite having absolutely no red fruit flavor. They also debate regional cult classics like the Carolinas' Cheerwine and the elusive Kentucky Nip.

In the second half, the hosts celebrate a massive milestone: the release of David's new book, AI-Powered Growth: The 7-Step AI Adoption System for GTM Transformation. David pulls back the curtain on his motivation for writing the book, explaining how it was born out of countless conversations with marketing leaders who were all paralyzed by the exact same question: "Where do we start?". Tune in to hear why AI adoption is a three-legged stool of people, process, and technology, why humanity must remain the central character in the AI plot, and how to choose opportunity over mere efficiency.

Order AI-Powered Growth on Amazon: https://www.amazon.com/dp/B0H2QCZG5M

In Episode 9 of Chicken Fried Growth, hosts David York and Sara Moseley explore the high-speed world of NASCAR and its surprising new go-to-market strategy. Despite overall TV ratings declining, NASCAR has seen a massive 55% bump in the 18 to 34 demographic. The hosts unpack how teaming up with high-profile owners like Michael Jordan, signing an Amazon Prime television deal, and leaning into the younger generation's "digital rebellion" for physical experiences is revitalizing the sport.

In the second half, the conversation shifts to a critical discussion about AI in the workplace. Sparked by a quote from Nvidia's CEO about how using AI to justify layoffs shows a "lack of imagination," David shares the incredible success story of IKEA. When IKEA's AI chatbot "Billy" took over 47% of customer service interactions, the company chose to upskill their 8,500 customer service employees into design consultants rather than lay them off. This move resulted in $1.4 billion in new revenue. Tune in to hear why taking the imaginative route pays off and why the "most human company wins" in the age of artificial intelligence.

In Episode 8 of Chicken Fried Growth, hosts David York and Sara Moseley kick things off with a hilarious exploration of a true Deep South tradition: the double name. Inspired by the new DHS head, Markwayne, the hosts rate a long list of Southern double names. From the elegance of "Sarah Beth" and "Ruby Mae" to the slightly more concerning "Harley Rose" and "Isabella Lee," they unpack why Southerners love adding "-Mae," "-Lou," or "-Rose" to just about anything.

In the second half, the conversation shifts to a massive go-to-market experiment. David details his recent experience spending 72 hours working intimately with four AI agents to automate the updating of 1,400 pieces of enterprise marketing content for a corporate rebrand. While the agents successfully processed the massive volume of work in just six days, David shares the cracks he saw when operating AI at scale. Tune in to find out what he learned.

Ep.7 The Magic of Buc-ees + Why Branding is Cool Again

In Episode 7 of Chicken Fried Growth, hosts David York and Sara Moseley take a virtual road trip to the "greatest gas station ever"—the Southern cultural institution known as Buc-ee's. After marveling at the pristine, floor-to-ceiling bathroom doors, the fresh brisket, and the undeniable cult following of Buc-ee the Beaver, the hosts pivot to the powerful marketing lesson hidden behind this massive brand affinity.

In the second half, the conversation shifts to why branding is officially making a huge comeback in the era of Artificial Intelligence. As generative AI commoditizes content creation and makes baseline communication incredibly easy to produce at mass scale, average marketing no longer stands out.

David and Sara explore how a strong brand acts as the ultimate business "moat"—serving as the crucial conduit for the trust, authenticity, and human connection that buyers are craving. Tune in to hear why taking a genuine brand stand (like Costco's famous $1.50 hot dog) is more valuable than ever, and why heavily relying on AI without proper guardrails can permanently damage your brand equity.

In this episode of Chicken Fried Growth, hosts David York and Sara Moseley explore the cultural chemistry of Southern sweet tea and unpack surprising new data on how AI is impacting B2B buying behaviors.

The episode kicks off with a deep dive into how sweet tea varies across the South. David, representing the milder "Texas" palate, prefers a half-sweet, half-unsweet blend, while Sara reveals the heavy-hitting Alabama recipes of her youth—including her dad's recipe calling for a staggering two-and-a-half cups of sugar per gallon. After a hilarious confession from David about accidentally eating an entire bag of dog treats as a kid, the conversation pivots to go-to-market strategy.

David breaks down recent findings from the 6Sense buying report, revealing that while traditional B2B buyers complete 70% of their research in a "black box" before contacting a vendor, AI is changing the timeline. Surprisingly, using AI for research isn't shortening the overall buying cycle or reducing vendor touchpoints. Instead, buyers are reaching out to vendors earlier than before—at the 60% mark—specifically to cut through marketing hype and interrogate what a company's AI features actually do.

Episode 5: Family Reunions + How Storytelling Became the Hottest Job in GTM

In this episode of Chicken Fried Growth, hosts David York and Sara Moseley dive deep into the time-honored Southern institution of the multi-generational family reunion. From playing dominoes on folding tables and devouring closely guarded apple cake recipes to the uniquely Southern practice of taking family photos at gravesites, the hosts unpack the deep nostalgia and human connection that make these gatherings so special.

Then, the conversation shifts to a surprising new trend in the Go-To-Market world: storytelling is officially one of the hottest jobs in business right now. As generative AI floods the internet with predictive, "perfectly average" content, consumers are experiencing an "AI reckoning". With surveys showing that over 50% of people will stop reading the moment they realize a piece was written by AI, David and Sara discuss why AI will never be able to replicate genuine emotional resonance.

Tune in to discover why when average content becomes a cheap commodity, exceptional, authentic human storytelling skyrockets in value—and why the ultimate antidote to robotic marketing might just be found in the stories we share around the casserole table.