Welcome to Episode 2 of our Chill & Skills series!

Join Marce Russo, CEO of Fri3nds Agency, as he shares insights and experiences from his journey in transforming Fri3nds into a thriving business.

In this episode, we cover:

1. Transitioning Leadership:
   • Navigating the shift from operations to a visionary role.
   • Managing anxieties and fostering strategic growth.
2. Bringing Your True Self to Work:
   • Challenging traditional work-life compartmentalization.
   • Embracing authenticity and whole-self at work.
   • Developing the Fri3nds Handbook to define values and culture.
3. Operational Growth:
   • Enhancing team management and accountability.
   • Promoting team independence and improving communication.
4. Marketing Strategy:
   • Focusing on Email Marketing, Event Highlighting, and Interactive Learning Campaigns.
   • Aiming for higher ROI across multiple channels.
5. Client Selection:
   • Choosing the right client partners for smooth projects.
   • Emphasizing value-based pricing over hourly rates.
   • Clear communication to avoid micromanagement.
6. Sales vs. Marketing:
   • Transitioning from founder-led sales to a dedicated sales team.
   • Strengthening marketing efforts to support sales growth.

Key Takeaways:

• The importance of authenticity in the workplace.
• The benefits of gradual operational improvements.
• Strategies for effective client selection and communication.
• Insights into balancing sales and marketing efforts.

Thank you for tuning in to Chill & Skills!

Welcome to Chill & Skills: An Agency Journey, the podcast where I, Marce Russo, take you behind the scenes of running a digital agency.

If you're an entrepreneur, small business owner, or just curious about the ins and outs of agency life, this is the show for you.

Since founding Fri3nds Agency in 2020, I've experienced incredible highs and challenging lows. In this podcast, I share my journey—no fluff, just real stories of success, failure, and everything in between.

Each month, we'll dive into the past, present, and future of the agency. Hear about our wins and losses, the ideas driving us forward, and the lessons learned along the way.We've grown a lot, but we've also faced setbacks.

This is about sharing what it really takes to run a business—authentic, unfiltered, and packed with practical advice.Expect insights into leadership, team dynamics, and innovative strategies to help your business thrive.

Plus, I'll share personal stories and the inspiration that keeps me moving forward.Whether you're just starting out or looking to scale, Chill & Skills will give you the tools and motivation to succeed. So, join me on this journey, and let's learn together.

Subscribe to Chill & Skills: An Agency Journey on YouTube and your favorite podcast platforms. See you on the journey!