China BizConnect

Software Productivity Research (SPR), an American software and consulting firm, came to China looking to establish a foothold in the defense sector. Unfortunately, after operating for three years, SPR lacked significant sales and exited the market. In this case study, general manager Michael Bragen shares details about SPR’s efforts in China as well as some insights learned from this experience.

An important element of success when doing business in China is establishing strong relationships with partners. Computer Aid Inc. (CAI), an American outsourcing service provider, didn’t have a long-term strategy for the China market. But they did have a paying customer and a manager who was wise enough to focus on building relationships. David Broderick, former Director of Global Services Delivery, shares CAI’s China story.

Going global is a survival strategy for many tech companies, and China is too big of the global market to ignore. This episode explores past, present, and possible future aspects of China’s tech market that foreign tech company leaders should be aware of when considering whether to enter the China market.

In this episode co-hosts Tim Lindeman and Michael Bragen share a little bit about themselves and their plans for future China BizConnect episodes.