In the episode of The Lorne Epstein Show, China Gorman, head of UNLEASH's American operations, talks about the various human resource conferences that take place every year. She says "things are changing…dramatically" in the conference space. She adds that some user "shows are becoming much less about how to and much more about larger ideas in the general sort of HR leadership space…"  Another challenge, according to Gorman, comes from the internet with pre-recorded conferences and webinars competing with conferences. Gorman isn't a fan of what she sees as the trend away from live events. "Being eyeball to eyeball and being able to converse IRL (in real life) has a powerful benefit; making a human relationship connection in the same space, not via technology, can be a very powerful thing..." she says.