Join Tait, Lawrence and Nara as we take you through the top news this week that affects companies selling into China.

This week's topics:
- A tour of QQ (kind-of like WeChat).
- New WeChat features: hashtags and bigger file transfers.
     Source: https://dy.163.com/article/FS95BI2P05491QAW.html
- Bilibili to launch 33 new anime shows.
     Source: https://radiichina.com/bilibili-chinese-anime/
- 3 big trade deals mean better access to the Chinese market.
     Source 1: https://news.cgtn.com/news/2020-11-21/If-RCEP-comes-can-CPTPP-be-far-behind-for-China--VBbY7YVGkE/index.html
     Source 2: https://newseu.cgtn.com/news/2020-11-24/China-EU-investment-treaty-to-be-signed-by-year-end-says-ambassador-VER64j9RkI/index.html
- What is "revenge bedtime procrastination"?
     Source: https://www.bbc.com/worklife/article/20201123-the-psychology-behind-revenge-bedtime-procrastination

In this audio version of our blog, Tait introduces:

1. Why SEO is important.
2. Why you should be doing SEO on top of your other marketing efforts.
3. How to get started with basic SEO for China’s biggest search engine, Baidu.

Baidu SEO doesn't need to be complex. It's easy to get started by simply doing the most basic on-page optimizations for your content.

Join Tait and Lawrence as we take you through the top news this week that affects companies selling into China.

Today we'll be giving some practical tips about Toutiao, Bilibili and Zhihu.

All topics and sources:

1) Zhihu is growing, and Zhihu ads are becoming more sophisticated
Source: https://www.nanjingmarketinggroup.com/blog/zhihu-advertising 

2) What is Toutiao? How do people use it?
Source: https://www.nanjingmarketinggroup.com/blog/what-is-toutiao

3) Bilibili's has a cool new note taking feature

4) Taobao launched a cat game to accompany Double 11 sales.
Source (Chinese): https://www.36kr.com/p/964909717757696

5) Why do Chinese tech giants struggle to make good B2B software?
Source: https://lillianli.substack.com/p/why-chinese-tech-giants-struggle

6) Who is responsible for children’s education? Parents or teachers?
Source: https://www.globaltimes.cn/content/1205592.shtml

7) “China’s economy can double in size by 2035” - That’s what Xi said.
Source: https://www.bloomberg.com/news/articles/2020-11-03/china-s-xi-says-economy-can-double-in-size-by-2035

Join Tait and Lawrence as we take you through the top news this week that affects companies selling into China.

Today we'll be talking about China's five year plan, because it gives insights into major opportunities in China.

Plus, we'll be looking at a few Baidu ranking factors from a new correlation study.

Sources:
https://www.theverge.com/2020/10/23/21531154/judge-denies-trump-administration-ban-wechat-tencent-china 
https://blog.searchmetrics.com/us/analyzing-baidu-seo-ranking-factors-for-the-largest-chinese-search-engine/
https://www.cnn.com/2020/11/04/tech/ant-ipo-beijing-china-intl-hnk/index.html 
https://s.weibo.com/weibo/%25E7%25BE%258E%25E5%259B%25BD%25E5%25A4%25A7%25E9%2580%2589?topnav=1&wvr=6&b=1 
https://pandaily.com/20-of-chinas-new-car-sales-to-be-new-energy-vehicles-by-2025/ 
http://www.xinhuanet.com/english/2020-10/29/c_139476536.htm

Sign up for the newsletter: https://www.nanjingmarketinggroup.com/newsletter-signup

Join Tait, Lawrence and Phoebe as we take you through the top news this week that affects companies selling into China.

Today we'll be talking about cultural trends affecting working-age adults and their parents. Plus, some insights into Baidu, WeChat, Douyin and mobile Internet browsers. 

Sources:
- https://pandaily.com/economists-propose-three-child-policy-in-china-to-combat-reduced-population-growth/ 
- https://www.sixthtone.com/news/1006348/chinese-want-online-parental-controls-%E2%80%94-for-their-own-parents 
- https://www.sixthtone.com/news/1006336/young-chinese-bemoan-rat-race-with-tongue-in-cheek-meme 
- http://www.360doc.com/content/20/1018/01/117837_941016441.shtml 
- https://www.scmp.com/abacus/tech/article/3106493/bytedance-apps-toutiao-douyin-engage-chinese-consumers-longer-tencents 
- https://36kr.com/p/942216202640519
- https://36kr.com/p/942549158062976

Get this video in podcast form: http://www.chinamarketingweekly.com

Sign up for the newsletter: https://www.nanjingmarketinggroup.com/newsletter-signup

Today’s topics:
- COVID 19 vaccine available for 228 Yuan/shot. Source: http://med.china.com.cn/content/pid/210471/tid/1026 
- Alibaba’s Double 11 festival is approaching. Source: https://www.alizila.com/what-to-expect-from-alibabas-2020-11-11-global-shopping-festival/ 
- 2 KOL sells more than 7 billion CNY in Taobao Double 11 pre-sale. Source: https://36kr.com/p/934835367713927 
- Travel warning for Americans: Don’t go to China right now. Source: https://www.nytimes.com/2020/10/18/us/politics/china-us-threats-detain.html 
- BBC and Bilibili sign content deal. Source: https://radiichina.com/bbc-bilibili/ 
- High-traffic Weibo user numbers increase greatly. Source: https://www.pingwest.com/w/220552
- WeChat allows comments within articles.
- 20 Thousand Yuan blind date goes wrong. Source: https://www.whatsonweibo.com/girl-brings-23-relatives-on-blind-date-dinner-bill-comes-down-to-20000-yuan/ 

Sign up for the newsletter: https://www.nanjingmarketinggroup.com/newsletter-signup

Join Tait & Lawrence as we take you through the top news this week that affects companies selling into China.

Today’s topics:
- WeChat video account upgrades.
     Source (Chinese): https://36kr.com/p/921002628024711 
- How Carrefour started earning profits in China.
     Source (Chinese): https://baijiahao.baidu.com/s?id=1680420249402606899
- COVID updates
     Source: https://www.bbc.com/news/world-asia-54504785 
- 3 ways to protect data from the Chinese government.
     Source: https://www.chinalawblog.com/2020/10/china-cyber-insecurity-what-can-you-do.html
- China’s economic recovery.
     https://www.reuters.com/article/us-china-economy-trade/chinas-imports-exports-surge-as-global-economy-reopens-idUSKBN26Y0BL 
- Something weird about Baidu advertising account spends.
- China’s space companies racing to mine asteroids.
     Source: https://www.youtube.com/watch?v=cU8rfmjqiCc&feature=youtu.be

Join Tait & Echo as we take you through the top news this week that affects companies selling into China.

Today's topics (~4 minutes each).
- WeChat releases kids' mode.
- Negative views of China hit 10-year high.
- China installs the most industrial robots.
- Quarantine and travel.
- A human/AI immersive art display.
- Zhihu account setup, advertising.
- Snail rice noodles are the hotness of 2020.

Sources:
- https://supchina.com/2020/10/06/wechat-for-kids-is-here-but-is-it-just-pr/ 
- https://www.pewresearch.org/global/2020/10/06/unfavorable-views-of-china-reach-historic-highs-in-many-countries/ 
- https://ifr.org/ifr-press-releases/news/record-2.7-million-robots-work-in-factories-around-the-globe 
- https://baijiahao.baidu.com/s?id=1679995773057952680&wfr=spider&for=pc 
- https://mp.weixin.qq.com/s/-UI-sNnJZqdI2WV0cgILuw 
- https://www.nanjingmarketinggroup.com/blog/zhihu-setup-verification-guide 
- https://supchina.com/2020/10/06/the-pandemic-food-trend-taking-china-by-storm/

Happy Mid-autumn festival!

Join Tait & Lawrence as we take you through the top news this week that affects companies selling into China.

Today's topics (~4 minutes each).
- More Chinese people aged 50+ login.
- China's SaaS ecosystem barely getting started.
- Shanghai bans plastic.
- Tesla thriving in China.
- Sina and Sogou going private.
- WeChat cracks down on obtrusive video ads.
- Rising Yuan will spur more luxury consumption.
- Mid-autumn festival travel back to 70% normal levels.

Join Tait & Lawrence as we take you through the top news this week that affects companies selling into China. 

Today's topics (~4 minutes each). 

• WeChat ban 
• Huawei's OS 
• China's currency 
• Foreigner resident permits 
• Carbon neutrality 
• 5g subscriber numbers 
• Chinese FDI 
• China cyber insecurity 

Tait has been working in digital marketing in China since 2008 - that's before most of today's major platforms even existed. Lawrence is a newer Account Manager at Tait's company Nanjing Marketing Group. Together they chat about news regarding Chinese culture, Chinese tech and Chinese marketing. 

Sources: 

• https://www.socialmediatoday.com/news/us-judge-halts-ban-on-wechat-due-to-lack-of-evidence-in-relation-to-nationa/585614/ 
• https://technode.com/2020/09/23/huaweis-harmony-os-a-third-major-mobile-operating-system/ 
• https://www.cnbc.com/2020/09/17/goldman-sachs-sees-chinese-yuan-strengthening-over-the-next-12-months.html 
• https://www.china-briefing.com/news/chinas-travel-restrictions-due-to-covid-19-an-explainer/ 
• https://www.bbc.com/news/science-environment-54256826 
• https://pandaily.com/china-reaches-110-million-5g-users-becoming-worlds-biggest-5g-market/ 
• https://www.silkroadbriefing.com/news/2020/09/18/foreign-investment-into-china-increases-by-us90-billion-in-2020-ytd/ 
• https://harrisbricken.com/blog/free-webinar-on-china-cybersecurity-law-2/