Hamilton Tang, managing partner of Chinese private equity firm SMC Capital China, is betting on horses, or more importantly, the growing number of wealthy Chinese who own, ride and race them.
In 2012, SMC invested RMB22 million (US$3 million) in Rider Horse Co., Ltd, a Chinese company specializing in horse trading, breeding, managing horse clubs and horse races. Since then, the company has increased revenues by more than six times, driven by aspirational consumers mimicking the lifestyle of the elite of the U.K. or Europe.
A national ban on horse race betting in 2000 did not stop Chinese consumers' love for horses. To meet growing demand from aspiring Chinese consumers engaged in horse riding and playing polo, the company imports a couple of hundred horses each year, including New Zealand thoroughbreds.