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China Success episodes
- Episode4: Nike’s Branding Strategy to capture the China market – Revealed!Do big international brands get a free pass when entering the China market? Is your international presence enough to be successful or do you need to rethink and develop a new strategy for China?21 min
- Episode 3: How Mackas are navigating the Nine Bends Bridge into ChinaMackas Australian Black Angus Beef was established in 1884, a proudly family-owned business now into its fourth generation, led by Robert and his children. Mackas uses some of the world’s best genetics to breed quality, grass-fed, grain-finished Angus Verified cattle which has captured the high standards required by the Chinese market since 2016.21 min
- Episode 3: How Mackas are navigating the Nine Bends Bridge into ChinaMackas Australian Black Angus Beef was established in 1884, a proudly family-owned business now into its fourth generation, led by Robert and his children. Mackas uses some of the world’s best genetics to breed quality, grass-fed, grain-finished Angus Verified cattle which has captured the high standards required by the Chinese market since 2016.21 min
- Episode 2: Nutreat’s fast track entry into China’s booming aged care sectorNutreat is a leading supplier of Australian sourced nutritional products to China’s senior living market, securing a licensing agreement to sell directly into aged care centres in Beijing and delivering delicious, nutrient-rich supplement powder and snacks for individuals who may need protein supplements, energy, vitamins and minerals in between or with meals. In this episode, […]21 min
- Episode 2: Nutreat’s fast track entry into China’s booming aged care sectorNutreat is a leading supplier of Australian sourced nutritional products to China’s senior living market, securing a licensing agreement to sell directly into aged care centres in Beijing and delivering delicious, nutrient-rich supplement powder and snacks for individuals who may need protein supplements, energy, vitamins and minerals in between or with meals. In this episode, […]21 min
- Episode 1: The story behind A.H Beard’s massive success in China.A.H. Beard is a 120 year old family business and a highly respected manufacturer of high quality bedding and mattresses in Australia which they export all over the world. Their business in China has exploded with over 50 showrooms and a local team who have seen the benefits of competing on quality and value rather […]23 min
- Episode 1: The story behind A.H Beard’s massive success in China.A.H. Beard is a 120 year old family business and a highly respected manufacturer of high quality bedding and mattresses in Australia which they export all over the world. Their business in China has exploded with over 50 showrooms and a local team who have seen the benefits of competing on quality and value rather […]23 min
About China Success
From the publisher's feed
Launch in China, or put it in the too-hard-basket? You know that China is a massive market with huge growth potential. You’ve also read all the negative headlines, and heard the politician’s divisive…
statements. So what do you do? Listen to Australia’s most experienced China business expert, David Thomas, share with you the secrets of commercial success in China. Today’s China. As David interviews business leaders and entrepreneurs who are already leading the way in China, you will gain fresh, invaluable insights and practical advice to fuel your own China ambitions.