Do big international brands get a free pass when entering the China market? Is your international presence enough to be successful or do you need to rethink and develop a new strategy for China?

Mackas Australian Black Angus Beef was established in 1884, a proudly family-owned business now into its fourth generation, led by Robert and his children. Mackas uses some of the world’s best genetics to breed quality, grass-fed, grain-finished Angus Verified cattle which has captured the high standards required by the Chinese market since 2016.

Mackas Australian Black Angus Beef was established in 1884, a proudly family-owned business now into its fourth generation, led by Robert and his children. Mackas uses some of the world’s best genetics to breed quality, grass-fed, grain-finished Angus Verified cattle which has captured the high standards required by the Chinese market since 2016.

Nutreat is a leading supplier of Australian sourced nutritional products to China’s senior living market, securing a licensing agreement to sell directly into aged care centres in Beijing and delivering delicious, nutrient-rich supplement powder and snacks for individuals who may need protein supplements, energy, vitamins and minerals in between or with meals. In this episode, […]

Nutreat is a leading supplier of Australian sourced nutritional products to China’s senior living market, securing a licensing agreement to sell directly into aged care centres in Beijing and delivering delicious, nutrient-rich supplement powder and snacks for individuals who may need protein supplements, energy, vitamins and minerals in between or with meals. In this episode, […]

A.H. Beard is a 120 year old family business and a highly respected manufacturer of high quality bedding and mattresses in Australia which they export all over the world. Their business in China has exploded with over 50 showrooms and a local team who have seen the benefits of competing on quality and value rather […]

A.H. Beard is a 120 year old family business and a highly respected manufacturer of high quality bedding and mattresses in Australia which they export all over the world. Their business in China has exploded with over 50 showrooms and a local team who have seen the benefits of competing on quality and value rather […]