When China first opened up to the outside world in the late 1970s, it presented vast opportunities for Western investors. It also required great vision and courage to invest in this remote, oriental nation, then still mysterious to the West. Switzerland was among the very first Western nations to set foot in China. Their vision and courage paid off. Ranging from industrial manufacturing to food and pharmaceuticals, Swiss companies have today made their presence felt across China. The China-Switzerland FTA, which came into effect in 2014, added a new arrow to the China-Switzerland trade quiver.So, how have China-Switzerland business ties developed from past to present? How can both sides make further advancement in bilateral trade and investment?In today's program, PIK is joined by Kurt Haerri, Senior Vice-president of the Swiss Schindler Corporation, a leading global provider of elevators, escalators and related services. Mr. Haerri is also former president of the Swiss-Chinese Chamber of Commerce.