How will Pokemon shape the trends of family travel?

For  Episode 20 of China Tourism Tuesday, Michael and Charl sit down to talk  about the latest research in Chinese family travel, and the potential  power of children's media to redirect travel trends.

Travel  brands across the world are increasingly faced with changing outbound  Chinese travel dynamics, as travel spend flows increasingly to wealthy  family units, more than young, freedom-seeking individuals.

What does this mean for local travel economies, social media and strategy?