In Episode 33 of China Tourism Tuesday,  we sit down with Jane Carter and Qing Hui from China Outbound and  Inbound Travel Market (COITM), to unpack what’s happening on the ground  right now.

With COITM kicking off soon in Beijing, we discuss what  this signals for the industry, how sentiment has shifted among Chinese  travel professionals, and what destinations, hotels, and tourism boards  should realistically expect from the China market in 2025 and beyond.

You can reach out to Qing Hui at [email protected], and Jane at [email protected]. 

For more information on COITM, visit www.coitm.cn.

In Episode 33 of China Tourism Tuesday, we sit down with Jane Carter and Qing Hui from China Outbound and Inbound Travel Market (COITM), to unpack what’s happening on the ground right now.

With COITM kicking off soon in Beijing, we discuss what this signals for the industry, how sentiment has shifted among Chinese travel professionals, and what destinations, hotels, and tourism boards should realistically expect from the China market in 2025 and beyond.

In today’s episode of China Tourism Tuesday, we sit down with Charel van Dam, Marketing Director of the Netherlands Board of Tourism and Conventions (NBTC).

We explore the past, present, and future of promoting European destinations, through the lens of the Netherlands’ tourism strategy. From what has worked before and which benchmarks have already been met, to today’s best practices and the “low-hanging fruit” still available to European tourism marketers.

The conversation places Europe squarely between China and the United States, unpacking how European destinations can position themselves in 2026’s uncertain geopolitical and economic environment; and what smart, pragmatic marketing looks like right now.

In today’s episode, we review the 2025 travel trends with our China travel trade and digital teams, sharing insider insights from the front lines of RedNote’s global expansion and predicting the next up-and-coming destinations for Chinese outbound tourism, including rising interest in Russia and the Middle East.

Episode 30 of China Tourism Tuesday sits down with Samuel Yu, Senior Marketing Executive for Seychelles Tourism in China, for a wide-ranging conversation on how destinations are navigating a fast-changing China outbound market as we move into 2025 and 2026.

From Seychelles’ positioning philosophy in China to key growth segments like MICE, social media strategy, and how tourism boards read economic and geopolitical signals in real time, this episode offers practical insight into how smart destinations stay relevant - and resilient - in a shifting landscape.

On this week’s episode, we’re diving into the big shifts shaping winter and Christmas travel for Chinese tourists. Russia has suddenly emerged as one of the hottest outbound destinations, even overtaking longtime favourites like Singapore and the UK, thanks to its brand-new visa-free policy for Chinese travellers.

Meanwhile, diplomatic tensions with Japan have caused a sharp drop in China-to-Japan travel, pushing a new wave of tourists back toward Southeast Asia, especially Thailand, although Thailand’s recent airport tax increase is raising a few eyebrows. The Philippines, Malaysia, and Cambodia are also seeing renewed momentum, even as Thailand and Cambodia find themselves once again navigating border tensions.

In this week’s episode of China Tourism Tuesday (Episode 28), we take a close look at the World Travel Market in London and its implications for the China travel industry. We also discuss insights from CIIE in Shanghai and what these major events reveal about the evolving landscape of international destination branding in China.

This episode covers the latest visa and travel regulation updates, new flight routes, and key developments from the front lines of international tourism promotion in China’s outbound travel market.

On Episode 27, we’re taking a deep dive into the newly released numbers from the October Golden Week holidays, from outbound travel stats and destination rankings to how domestic travel patterns have evolved this year. We’ll also look at the growing wave of Russian tourists visiting China, the renewed enthusiasm among Chinese travelers for Europe, and how Chinese educational tourism is transforming (or not?) under Trump 2.

In this week’s episode, we sit down with Julia Louw, Acting Chief Tourism Officer at Wesgro, to discuss the Western Cape’s ambitious push to grow its footprint in the China market. Julia shares insights into how Cape Town and the Western Cape are positioning themselves amid rising continental competition, and what South Africa is doing to build a strong, sustainable share of China’s outbound travel. Tune in to hear how the region aims to replicate its success in the North American, European, and GCC markets - and what’s next for the Western Cape of South Africa in Asia.

In this episode, we reflect on the South Africa Tourism Roadshow that just concluded for China, as the China market remains flat from a volume perspective but shows continued growth in high-value spend. China-Thai travel trends and the questions it raises around the ongoing importance of group travel are covered, along with much more of the latest research coming out of the China outbound space.