In Episode 33 of China Tourism Tuesday,  we sit down with Jane Carter and Qing Hui from China Outbound and  Inbound Travel Market (COITM), to unpack what’s happening on the ground  right now.

With COITM kicking off soon in Beijing, we discuss what  this signals for the industry, how sentiment has shifted among Chinese  travel professionals, and what destinations, hotels, and tourism boards  should realistically expect from the China market in 2025 and beyond.

You can reach out to Qing Hui at [email protected], and Jane at [email protected]. 

For more information on COITM, visit www.coitm.cn.