In Episode 33 of China Tourism Tuesday, we sit down with Jane Carter and Qing Hui from China Outbound and Inbound Travel Market (COITM), to unpack what’s happening on the ground right now.

With COITM kicking off soon in Beijing, we discuss what this signals for the industry, how sentiment has shifted among Chinese travel professionals, and what destinations, hotels, and tourism boards should realistically expect from the China market in 2025 and beyond.