Episode 30 of China Tourism Tuesday sits down with Samuel Yu, Senior Marketing Executive for Seychelles Tourism in China, for a wide-ranging conversation on how destinations are navigating a fast-changing China outbound market as we move into 2025 and 2026.

From Seychelles’ positioning philosophy in China to key growth segments like MICE, social media strategy, and how tourism boards read economic and geopolitical signals in real time, this episode offers practical insight into how smart destinations stay relevant - and resilient - in a shifting landscape.