**This source examines the declining fortunes of Kweichow Moutai, a Chinese liquor company, and its implications for the heavily indebted Guizhou province.** **Moutai's sales are slumping due to weakened consumer confidence and changing preferences, impacting its role as a key revenue source for the province.** **Guizhou relies on Moutai's profits to repay debt and fund public projects, making the company's slowdown a significant concern.** **Analysts are worried about unsold inventory impacting the brand's luxury status and potentially leading to price drops.** **Furthermore, Moutai struggles to attract younger consumers, leading the company to experiment with new products.** **Ultimately, the article suggests that a decline in Moutai's growth could increase borrowing costs and the risk of default for Guizhou.**