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In this episode we talk to Eva Chen from global agency Golin's Shanghai office about social media and social commerce in China.
Eva explains the difference between the most popular social media apps and how consumers are interacting with them. Very much different from the way social media is currently being used in the western world, China is leaps ahead by offering any kind of goods and services at your fingertips.
Enjoy listening!
In this episode we talk to Eva Chen from global agency Golin's Shanghai office about social media and social commerce in China.
Eva explains the difference between the most popular social media apps and how consumers are interacting with them. Very much different from the way social media is currently being used in the western world, China is leaps ahead by offering any kind of goods and services at your fingertips.
Enjoy listening!