The Social Buzz

This episode wraps up the year by looking into what 2024 will bring and how we can use next year’s topics to improve our social media activities and our business in general.

We will be discussing the explosion of AI, talk about the rise of social as a search platform as well as the changing relationship between paid, owned and earned and what that means for our channels.

Released with a big bang last November, Chat GPT has not just made waves but has catapulted large language models and AI into the number one technology topic.

ChatGPT is an AI chatbot that is trained to answer any demand with a detailed response. It allows you to have a human-like conversation and can assist you with questions and tasks like emails, blogs, essays, instructions and advice. AI image generators are AI-powered tools that take a text prompt, process it and create an image that best matched the description given in the text. 

In our newest podcast episode of The Social Buzz we talked to technology experts Alba Gallego Marin from Spain and Zach Tarvin from Golin Chicago about what makes these models so fascinating, what caution should be taken when using them and what they might look like in the future. 

What do customers expect from brands and companies? How do they approach looking for help or finding out information? What do companies have to do to make sure they deliver the best possible service for customers?

In our new podcast episode we talk to Kevin Kovanich, VP Digital at US agency Golin, about what customer service looks like today and where it is heading.

In this episode we talk to Eva Chen from global agency Golin's Shanghai office about social media and social commerce in China. 

Eva explains the difference between the most popular social media apps and how consumers are interacting with them. Very much different from the way social media is currently being used in the western world, China is leaps ahead by offering any kind of goods and services at your fingertips. 

Enjoy listening!

Sustainability is one of our most important topics at BSH. 

We need to make sure we communicate it in the right way. 

In our Flash Brief we talk about the most relevant social update from this week. 

The amount of goods and services you can purchase online have been steadily increasing over the years. The pandemic has given another aspect of this a major push: social commerce. Already a $360 billion market in Asia, it is now one of the fastest-growing social media trends of 2022.

In our two-part episode on the topic of social commerce we talk with Vicky from our brand Neff and Jo from our agency Golin about what social commerce is, how brands could become active and which steps Neff has already taken in this direction.

The amount of goods and services you can purchase online have been steadily increasing over the years. The pandemic has given another aspect of this a major push: social commerce. Already a $360 billion market in Asia, it is now one of the fastest-growing social media trends of 2022.

In our two-part episode on the topic of social commerce we talk with Vicky from our brand Neff and Jo from our agency Golin about what social commerce is, how brands could become active and which steps Neff has already taken in this direction.

Would you purchase a product online that has 2,8 out of 5 stars? Maybe if you really want it but if it was an expensive purchase, such as an oven?

Most customers would probably not go for the purchase.

Consumer reviews have become more and more important over the last few years and our products are no exception. Our brands need to generate as many reviews as possible and hope that our star ratings are good.

Listen to our new podcast episode about how we work with consumer reviews and why they are so important for BSH.

In this episode we talk about one of our newest innovations at BSH, the Bosch FreshUp. If you haven't heard about this product yet, you should definitely listen to this episode. The FreshUp textile refresher allows you to remove unpleasant odors and smells from clothing, furniture and textiles, simply by running the handy FreshUp, which is about the size of a mobile phone, over the material. It's like a small, dry cleaner to go!

Our guests Anny Liedloff and Lucy Bye talk about how the FreshUp works, they way they have launched the product in the UK and what our consumers are saying about it. Tune in!