The Social Buzz

In our new episode of The Social Buzz we talk to PR- and Social Media Manager Elko, Natalia (RNA/MK-CM) from the United States about one of the most important jobs of social media: issue management.

Issue management at BHS is essential if we want to communicate effectively and prevent critical issues from escalating. The Press Officer and Social Media Officer must collaborate closely when monitoring the media - both off- and online. Issues raised by unsatisfied consumers can cause problems with our reputation. Find out in our new episode how we handle issue management at BSH and why it is important for every country to keep a close eye on what's happening in social media.

In this episode our guests Amie Beard and Arzu Bayir will give some insights about chatbots at BSH. As the number of requests in social media increases, so does the need for speed. Customers who have a question or are hoping to find help online are looking for fast and reliable information and answers. Chatbots allow us to be quicker, since easy or reoccurring topics can be dealt with automatically. This way, we can reduce the amount of questions our social care teams have to answer and allow them to focus on more detailed or difficult topics. Amy and Arzu will give us an overview on how this works. Listen to the episode now.

In our second episode we dive a bit deeper into the social phenomenon of the Bosch Cookit. The Cookit was already well known in social media before its launch. People were already actively discussing about it in Facebook groups. In this episode we are discussing with our experts Sandra Hoesler and Astrid Zaszlo the question: What is it that keeps the community so excited about the Cookit and how does the community work? Check it out now.

Our first and pilot episode will cover the topic social media in China. The usage of social media in China is very different to other parts in the world. Consumption starts in the morning and ends when going to bed. With our guest Jenny Jia Liu from Nanjing, China we talk about how she uses social media privately and in a business context.

Get ready for some audio snacks from the global social media team. We are happy to announce that we will be launching the podcast

"The Social Buzz".

The podcast is hosted by us, Julia Reichert and Kerstin Vogel, from the Global Social Media Team. "The Social Buzz" will be covering inspiring and insightful content around social media such as new trends, ideas and opportunities - both inside and outside our corporate bubble.

In our monthly episodes we will talk to colleagues and experts around the globe to get their point of view on things, find some valuable insights and learn from their expertise. Our episodes are fairly short - perfect for your quick coffee /tea break or to listen to while working.