In our new episode of The Social Buzz we talk to PR- and Social Media Manager Elko, Natalia (RNA/MK-CM) from the United States about one of the most important jobs of social media: issue management.

Issue management at BHS is essential if we want to communicate effectively and prevent critical issues from escalating. The Press Officer and Social Media Officer must collaborate closely when monitoring the media - both off- and online. Issues raised by unsatisfied consumers can cause problems with our reputation. Find out in our new episode how we handle issue management at BSH and why it is important for every country to keep a close eye on what's happening in social media.