Would you purchase a product online that has 2,8 out of 5 stars? Maybe if you really want it but if it was an expensive purchase, such as an oven?

Most customers would probably not go for the purchase.

Consumer reviews have become more and more important over the last few years and our products are no exception. Our brands need to generate as many reviews as possible and hope that our star ratings are good.

Listen to our new podcast episode about how we work with consumer reviews and why they are so important for BSH.