The amount of goods and services you can purchase online have been steadily increasing over the years. The pandemic has given another aspect of this a major push: social commerce. Already a $360 billion market in Asia, it is now one of the fastest-growing social media trends of 2022.

In our two-part episode on the topic of social commerce we talk with Vicky from our brand Neff and Jo from our agency Golin about what social commerce is, how brands could become active and which steps Neff has already taken in this direction.