In an unexpected turn of events during the mid 90s, Ko Wai Phyo, then a grad student, was forced to take over his family business and navigate the company through a new era in Myanmar’s economic reform. Today, Ko Wai Phyo remains the managing director of Yathar Cho Industry, the country’s sole manufacturer and distributor of the instant noodles brand Yum Yum. Yum yum is among the most widely distributed products in the food industry and a market leader in the instant noodles domain. Join us as we talk about entrepreneurial leadership, digital transformation of businesses and the importance of family.